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Best Email Platform For Newsletters

Your email subscriber list is the biggest asset of your online business. Without subscribers, you’d have nobody to advertise to and nobody to sell your products or services to. This would mean an almost-certain death for your business. As well as this, emails are also used for retention marketing; try sending out a weekly newsletter to keep in touch with your past customers. However, what’s the best email platform for newsletters?

But what’s important is to get it right when picking the email platform for your website. If you don’t, you could lose control of your list, leaving you with no way to communicate with subscribers other than giving them the generic “goto my website” option to subscribe. So, let’s look at the best email platforms available today and what makes each good for building a newsletter list.

What to look for in email newsletter software

How we evaluate and test apps

All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

Email newsletter apps are the tools that power the bulk emails you receive from businesses every day. They’re a great way to share news, announce new promotions, show off new product features, promote your new blog posts, and curate content for your subscribers.

We focused our testing on apps primarily used to send email newsletters. There are plenty of options out there that provide a full suite of marketing automation features, but these may be intimidating for those solely looking for a way to send out emails en masse. We’ve mostly avoided anything too complex and focused on the core aim: being able to get the word out to your customers or clients in a simple and concise manner.

While some of the apps in this list offer additional advanced features like transactional emails, drip marketing campaigns, and A/B testing, each featured app makes it easy to send email newsletters.

We’ve selected apps to include based on the following key features:

  • Strong template choices. You don’t want to waste time creating email newsletter templates from scratch every time. Each app on this list includes great template options so you can focus on the content of your message.
  • Segmentation options. If you have a large mailing list, it’s useful to be able to divide up how you email people according to their demographic details and their behaviors. All the apps included here have appropriate segmentation options for doing exactly that.
  • Affordability. It’s possible to spend a lot of money on email newsletter solutions. We’ve focused on apps and tools that are affordable, even for smaller businesses with tight budgets.
  • Usability. Creating and sending an email newsletter should be a simple process, so we excluded any tools that were so complex that we spent more time searching Google than actually testing and using the tool.

What Is Email Marketing and Why Does It Matter?

Email marketing is an ideal way to get your message straight to the people that matter most to your business. You could be an eCommerce business trying to generate more leads by emailing your customers or a blogger sending your latest content to your readers.

Regardless of your industry, email marketing gets your message right into the inboxes of the people you want to see it. Furthermore, email marketing lets you connect with your audience after they’ve left your website.

Here are a few more reasons to give email marketing a try:

  • Returning site visitors: The majority of people visiting and abandoning your website will never come back. When you build an email list and create emails, you can contact those people and send relevant content that draws them back to your site.
  • Loyal followers: People who return to your website are more likely to become customers than first-time visitors.
  • Increased revenue: Visitors who make a purchase resulting from email marketing outperform those who do so through search and social traffic. So email marketing is crucial for increasing sales.

Choosing the Best Email Newsletter Software

Finding the right email marketing software is crucial to working out what works best for your business. That said, just because one email marketing solution is popular doesn’t mean it’s the right fit for you.

Comparing one service to another is sure to be an overwhelming task, so we’ve done the hard work and detailed the critical aspects of an email marketing service to look out for.

When choosing the best email service, look for the following essential things:

  • Easy to use: If an email marketing service isn’t easy enough for you to use, you won’t be able to achieve the results you need for your business. At the same time, the service you choose should have good customer support for when you need it.
  • Automation features: All the best software on the market offer solutions to automate your email marketing campaigns. Look at the automation offered from each provider and work out, which suits your needs best.
  • Different Industries: Some email services are geared towards specific industries. For example, Keap is aimed at marketing and sales, while ConvertKit is best for publishers. If a service isn’t aimed at your particular industry, you’ll need to find a solution that’s a better fit for your business.
  • Overall price: Naturally, you’ll have a budget you need to stick to, so check the pricing for each service carefully before making a decision.

Now that you know what to look for let’s compare the best email newsletter services for your business.

MailerLite (Web)

MailerLite email newsletter editor

MailerLite is an email marketing tool that can be as simple or complex as you want it to be. Creating an email newsletter in the editor is simple: choose from dozens of pre-designed content blocks for things like buttons, navigation menus, logos, images, videos, and text. When you’re finished, choose a list, hit send, and you’re done. Alternatively, pick out a template that suits your needs if you’re in a rush, but keep in mind that templates are only available via the paid plan.

While MailerLite makes it easy to build and send email newsletters, it also offers more advanced features like A/B split testing; built-in photo editing; email automation; contact list segmentation by demographics, interests, and/or behaviors; and click-map reports. You can even schedule your emails to be delivered at a specific time to subscribers in every timezone.

If you run an eCommerce site, you can import your product catalog to add products to your emails easily, and if you’re using your newsletter to promote your blog content, you can use its RSS-to-email feature to build and send emails automatically. Plus, you can create both embeddable subscribe forms and pop-up forms that display after a certain amount of time, after a certain scroll depth, or on exit intent.

These more advanced features are available in MailerLite, but they don’t get in the way if you don’t need them, so it’s an ideal solution for a smaller business that simply wants to send out email and not get overwhelmed by the finer details.

Performance reports are particularly useful whatever the size of your company, with stats available on the average open rate, click rate, subscriber growth, and general engagement, so you can learn a lot about how your customers interact with your emails. All these features combined mean that MailerLite is a great one-size-fits-all solution that easily grows with your business.

If you connect MailerLite to Zapier, you can do things like add new subscribers to the service via a Google Sheets spreadsheet or automatically subscribe new Facebook Lead Ads leads to your account.

CleverReach (Web)


Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options. You can divide your mailing lists according to the products connected to a user, how often they’ve read your past mailings or clicked on links, and even their last place of residence. It’s also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers.

CleverReach’s interface isn’t the simplest. Right from the start, it adds an extra step to logging in by requiring you to also enter an assigned customer ID alongside your regular login details. Once in, you need to dig around slightly more than on other services to track down a Create Email button. It’s a similar story when editing templates, with many of the features taking an extra step here or there as you go along—although the results are still solid.

In CleverReach’s favor, it offers comprehensive statistics along with colorful graphs so you can see precisely how well your targeted campaigns are performing. Just don’t expect it to be the easiest—there’s a learning curve and not everything seems as intuitive as it does elsewhere. (Note: CleverReach is currently beta testing a new email newsletter editor that’s simpler and easier to use than the standard email editor.)

Connect CleverReach with Zapier, and you can automatically create subscribers in CleverReach whenever trigger events happen in the other apps you use most. Here are just a couple of examples.


Sendinblue email newsletter service

Sendinblue is both an email marketing service and SMS software, created with simplicity and ease of use in mind. It offers everything you need to develop actionable email newsletters without getting weighed down by complicated settings.

Use any of the free responsive newsletter templates to build your emails and customize them with the drag and drop email builder. You can also access the HTML editor to tweak your custom design and create custom fields for your email.

Here are a few more of Sendinblue’s more advanced features:

  • Help people receive their emails at the right time with 8 automation workflows
  • Pick the best times to send your emails to specific subscribers and automate the campaigns.
  • Use real-time statistics, heat mapping, A/B testing, and detailed reports to optimize your campaigns
  • Customize your transactional emails and send personalized emails to customers
  • Send your emails via text message with a few easy clicks
  • Use the lead scoring features to rank your leads and email potential customers
  • Utilize live chat software integrated into your account

Sendinblue has a free plan that provides unlimited storage for your contacts and 300 emails per day. This is ideal for giving the service a try to see if it’s the best solution for your business.

Then, to give it a go, the plans start at $23 per month.

Mailchimp (Web)

Mailchimp editor

Mailchimp prides itself on being an all-in-one marketing platform for small businesses. That can sound intimidating if you simply want a good way of formulating email newsletters. But because it started out as an email newsletter service, it offers a lot of simple functionality for when you’re starting out—along with the opportunity to upscale your campaigns as your business develops.

Its templates are more blank canvas than some other apps’ polished choices, but that gives you a lot of flexibility. The drag-and-drop interface is reminiscent of website builder Wix, so if your website is built on Wix, this might be a good fit. Segmentation options are easy to manage, but expect to upgrade to a premium plan if you want in-depth statistical analysis and performance reports.

Overall, Mailchimp is intuitive and welcoming. Being able to sign up for free means it’s easy to dive in without missing out, and you’ll appreciate how it grows alongside your business. And Mailchimp’s Zapier integration allows you to extend its value even further, automatically adding your leads to Mailchimp and sharing contacts across contact databases.

Mailchimp Price: Free for up to 2,000 contacts and 10,000 sends per month with limited features; from $10/ month for an Essentials package that includes more email templates, automation journeys, and A/B testing functionality.

Mailchimp Price: Free for up to 2,000 contacts and 10,000 sends per month with limited features; from $10/ month for an Essentials package that includes more email templates, automation journeys, and A/B testing functionality.


Email marketing is the most efficient way of converting traffic into customers. However, selecting a proper email platform for managing newsletters can be a big challenge. It is not always easy to make a choice between the wide variety of email editors available.

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