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Best Email Platform For Nonprofits

If you’re a nonprofit trying to raise money, it’s no secret that there are many companies out there who have email platforms that make it easier to do so. If you’d like to improve your engagement on email, it’s important to choose the best email platform for nonprofits.

With 30,000 nonprofits using it to increase their donations and retention, Restiva’s email marketing software is designed for the needs of nonprofits. It is the best email platform for nonprofits because it makes online giving simple, accessible, and transparent.

Why Email Marketing Is The Ultimate Channel For The Success Of Non-Profit Campaigns.

  • You own your list of donors, volunteers, contributors, unlike social media platforms where they own your account and your list. If they decide, they can decrease the visibility of your account or totally block it.
  • It’s the best channel to prove accountability, overcome objections, and build trust. Give your subscribers progress reports & donors will appreciate seeing what their contributions are doing to help your cause.
  • Emails are easy to share with friends, colleagues, etc. And we know if an email comes from a known person, people are much likely to respond positively.  So, email marketing has high growth potential.


Nonprofits get a 50% discount using Flodesk, which means just $19 a month for unlimited emails, contacts, and features. Flodesk never penalizes you for successfully growing your list. This relatively new platform is aimed at helping small teams create emails that look great effortlessly. The intuitive drag-and-drop email builder allows you to customize emails quickly, while the email and form template gallery offer you a head start. While Flodesk’s curated designs are beautiful, their layout blocks really set them apart. Layouts help you to create custom graphics, design collages, and specialty signatures right within the email builder—no other design software required. Once your email is sent, its layout blocks are responsive, meaning they’ll look great on any device and in any inbox. Flodesk’s workflows and stunning forms (which can even be used without a website) are also top features. Flodesk connects with 3,000+ apps through Zapier to automate tasks. Lastly, you don’t need a credit card for a free 30-day trial.


SendX Email Marketing for Nonprofit

It’s an easy to use, affordable, and feature-rich platform.

To use SendX’s email editor, you don’t need to know HTML or secret Sanskrit mantras. It’s a drag-and-drop editor that makes creating emails very easy and fast.

You don’t need to even start building your email from scratch. You get a responsive, pre-built library of templates that can be customized to your brand or use case.

Whether you build your own template or use pre-existing ones, you can do personalization with the recipient’s names, birthdays etc.

Email marketing automation by SendX can help you save time, grow engagement, and drive more people to fundraising events, or contribute to your cause.

The automation features in SendX lets you create a series of emails that are sent to subscribers when triggered by a specific time, activity, or event. 

Some examples are:

  • Starting a series on emails updating about the organisation when a user signs up
  • Congratulating a person for donating x amount or x hours of service for a good cause
  • Stopping a campaign on receiving the required action or reply
PricingStarts from $7.49/mo for 0-1000 contacts
Discount for Nonprofits25% Discount. Use Promo Code WECARE
Trial14-day Free Trial. No credit card required
Customer Support24/7 Phone, Email & Chat Support
Features that stand outEasy to use UI, Drag & Drop Editor, Automation capabilities, High-delivery rates
Refund PolicyFirst 30 days (no questions asked)


ActiveCampaign Email Marketing for Nonprofit & Charity

For building automation, their easy to use flow chart system is pretty intuitive and drag-and-drop builder lets you set up automated workflows in minutes. You can also find templates to get started or get ideas from. 

You also get reporting on all areas such as click-maps, geo-tracking and page visits. This can help you see what’s working and where people are paying attention. 

ActiveCampaign’s list-management features are very popular. 

You can segment contacts via custom fields (which are contact fields that include additional data about the contact, e.g. location or interests etc). Tags and custom fields can be added or removed via automation.

Another interesting feature is- ActiveCampaign also offers lead scoring allowing you to assign scores based on past actions of subscribers. This helps you segment the audience from highly engaged to totally inactive. And thus helps you make actionable decisions for your marketing strategy.

Pricing$9/month ( 500 subscribes)
Discount for Nonprofits20% Discount
Trial14-day free trial
Customer SupportEmail, live chat, easily searchable knowledge bases and tutorials.
Features that stand outAutomation, List Management, Reporting
Refund PolicyNo refunds



MailChimp provides nonprofits with a 15% discount, as well as the option to get an additional 10% off if you authorize your account as a means of security. MailChimp boats robust marketing automation which makes sure your emails get to the right people at the right time. Some other features include: being able to target your customers based on behavior, preferences, and more; automatically sending your emails at the same time in different time zones; triggering emails with a single API request; and accessing in-depth reporting insights. MailChimp also allows you to to connect to your online store in order to create hundreds of e-commerce integrations as well as includes a drag-and-drop campaign builder. They even offer you the possibility to grow your audience with Facebook or Instagram ad campaigns. When it comes to mobile options, MailChimp has got your covered. Check out more info about their suite of mobile apps.

Campaign Monitor


Campaign Monitor offers a discount of 15% to nonprofits, with access to all their tools to create your email campaigns. This includes a drag-and-drop email builder and as well as access to hundreds of templates. You can also create personalized customer “journeys,” which allow you to schedule a “trail of emails” and determine what email is sent when depending on what buttons your visitors click on. Campaign Monitor uses personalized data to allow you to customize each email in order to deliver the right information, to the right audience, at the right time. You can also include sign-up pages on your site in order to grow your audience. Through Campaign Monitor analytics, you can see how your emails are performing in real time with interactive data and analytics on your campaign. Also learn how your audience is engaging and sharing, plus learn the effectiveness of your calls to action.

When raising funds, every person and every email counts. So Campaign Monitor helps you seamlessly integrate with several CRM, fundraising, and event platforms—so you’ll have all the data you need to quickly send personalized email campaigns that drive donations or volunteering efforts. 

It offers real-time data tracking. From the moment you hit send, you get advanced email testing tools and analytics so you can easily measure and optimize performance in real-time. Finally, you can get an aggregate view into the performance of your overall email marketing program — including geography, acquisition and engagement per campaign

Nonprofits get a 15% discount with Campaign Monitor.

Pricing$9/mo with 500 contacts & 2500 emails
Discount for Nonprofits15% Discount
TrialFree trial only until you send an email
Features that stand outIntegrations, Real time data tracking
Refund PolicyNo refund (but can have exceptions)


Logo EmailOctopusEmailOctopus allows you to create time-sensitive onboarding and drip emails, plus offers a 20% discount to nonprofits. Their rich library of free email templates make it super fast to create campaigns that are responsive to any device. You can build drip email sequences, import contacts, integrate with forms, and generate customized reports. Their segmentation also allows you to create highly targeted email campaigns based on the contact data that matters most to your organization. You can get started for free, and with pricing of less than $40 per month for 20k contacts, they are more affordable than the other platforms out there offering the same features.

Constant Contact

Constant Contact Nonprofit Email marketing discount software

Constant Contact provides a high email delivery rate and that is what marketers care about more than anything else. With high email delivery rate, you ensure that all your emails land directly into inbox and not in the spam box.  

While many email marketing tools also have a cap on how many messages you can send in a month, Constant Contact doesn’t. This helps you send emails to a large list or run multiple campaigns in a month. 

Most importantly, it lets you collect online donations securely and you can track donations on a custom landing page. 

You can also send an email invitation with RSVP capabilities—Yes, No, Maybe—built-in. Your subscribers would be able to respond easily to upcoming fundraisers, volunteer events, or other programs.

Pricing$20/mo for up to 2000 contacts
Discount for Nonprofits20% discount when you opt for a 6-month plan & 30% discount when you go for a 12-month plan
Trial30-day trial but requires you to signup with your credit card
Customer SupportCall support is from Mon-Sat & Chat support from Mon-Fri with fixed hours.
Features that stand outHigh email delivery rate, Easy to use editor
Refund PolicyNo refunds

 Zoho Campaigns

It’s important to get to know your donor base, to ensure you have up-to-date details so you can contact them in a timely fashion, and to make sure all interactions are stored in one place.

That way, you can make sure only one person is reaching out to your donors, that you’ve recorded their contact preferences (such as whether they prefer you to reach out via email or phone), and that you have all relevant previous interactions on hand in order to provide better service.Zoho Campaigns contact management dashboard with subscriber information including contact information, location, custom fields, and associated lists.

Zoho Campaigns centralizes all donor information and interactions.

Zoho Campaigns has a set of contact management features that make it suitable for nonprofits. You can add custom fields to your sign-up forms and your contact management functionality to make sure you record the specific information relevant to managing your donors.

This email marketing software also brings together all donor information and interactions with your brand into one place.

The information you can add to this contact management hub is entirely customizable, but some useful details include:

  • Email segments and lists on which they are included
  • Campaigns they’ve been sent
  • Updates to their contact details
  • Social media activity


product image of kindful email marketing for nonprofits

Recommended for: Nonprofits of any size looking for donor management and CRM software that integrates with the best-in-class email marketing providers.

Favorite feature: Kindful BCC. Even if you’re using Gmail to send your emails, you can take advantage of Kindful BCC to track all of your email communication with your contacts and donors.

Favorite integrations: With Kindful, you don’t have to give up the email marketing software you already know and love. Simply connect your software and your data will automatically sync both ways, allowing you to segment your communication to different groups.

Kindful works with:

Pricing: Monthly, contact-based. Kindful’s pricing starts at $100 per month, and it’s free to integrate Mailchimp, Constant Contact, Emma, and any other apps you use. Nonprofits also receive free phone and email support from our Nashville-based Support Team.


Nonprofits need a reliable email platform that empowers them to effectively communicate with their supporters and keep them engaged.

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