An email platform is the key to a good workflow and operational efficiency. If you’re running a small business and need to ensure your emails are being read by customers, it’s important to have an email platform that will allow you to do this. Here’s a look at some of the top email platforms for small businesses.
You’re running a small business, and you’re wondering which is the best email platform for your business. I’m going to show you what marketing automation software is the best for your business and why it matters.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Free Plans: Allow you to start building your audience with useful features like unlimited landing page templates and forms to choose from and managing up to 1,000 subscribers.
Paid Plans: Paid plans range from $29 to upwards of $4,000 depending on how many subscribers you have
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution. You get great performance and increased productivity, you can use its automation to save time, in addition to creating a customer funnel, it is easy to use, powerful and functional, the cost is more affordable compared to other software, Instead of traditional email marketing platforms, where you have to know coding and HTML, ConvertKit provides a seamless, drag-and-drop-capable experience to create professional emails that convert. There’s also an automation feature to view the whole layout of your funnel.
GetResponse is an email marketing platform that can be used by small and medium-sized businesses and, more generally, by those who have just started a new business. But even big corporations including Ikea and Unicef use GetResponse to create powerful, simplified emails in one easy-to-use tool.
It is a particularly economical and easy to use service. The service offers various functions and integrations, as well as detailed statistics. The weak point is linked to the automation processes, not mainly developed.
What makes GetResponse a fantastic email marketing service to invest in is the additional option to use the service for other marketing needs you may want to fulfill. This includes, but is not limited to, landing page creation and optimization, conversion funnels, and marketing automation.
Still not convinced? Explore more of the amazing features GetResponse offers to businesses and brands of all sizes.
Small businesses and startups can opt for ActiveCampaign, an inexpensive Email Marketing platform that is easy to use and has several specific functions for SMEs.
This platform has its CRM system to manage leads and, therefore, automatically organize sales and marketing. Process automation is a point in favor of Active Campaign which presents ground-breaking, informative reports that tell users what is working in their email marketing efforts and what isn’t.
What makes ActiveCampaign a great email marketing service to look into is how it filters the customer experience acquisition process. The platform’s official website filters potential users by industry, product, and role. This allows the platform to completely customize your email marketing service needs depending on who you are and what you are looking for.
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
Best for Growing Businesses
Mailchimp is a close second to Sendinblue – in fact, Mailchimp actually scored higher in the “features” category of our research. It’s best suited for businesses with larger email subscriber lists, because it offers a lot of organization tools and its pricing tiers are more scalable than Sendinblue’s.
In a User’s Words:
“In comparison to other platforms, Mailchimp would give you a much nicer-looking and more organized email. This is partly because you have a little more control over things, and the pre-populated template provides great inspiration.”
Ease of Use
Mailchimp only scored a 3.9/5 for ease of use, because while it offers a ton of great options for both organizing contacts and designing email campaigns, these advanced functions can be a little overwhelming.
For example, you can manage your contacts using groups, segments, and/or tags – which might all seem like the same thing at first. But once you get the hang of it, you’ll appreciate the various organization tools. Segments let you target subscribers by location and activity, while tags let you identify subscribers based on information you know about them, like “in-store purchaser” or “lives overseas”.
To offset any initial confusion, the Mailchimp editor offers helpful notes as you go, which pop up on the page and explain certain functions.
Mailchimp’s 100+ email templates can be found in the “Campaigns > Email templates” subsection of your dashboard. To get started, you’ll have to click “Create a template” in the upper right-hand corner – but don’t panic! You’ll then find plenty of ready-made layouts and themes to get started with.
We found that Mailchimp’s drag-and-drop editor got the job done, but it wasn’t as simple or seamless as Sendinblue’s. However, the payoff of this more intricate editor is that Mailchimp’s email designs are super professional and more original than Sendinblue’s. For a small business, the extra effort pays off by boosting your credibility.
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
AWeber is suitable for those who based their businesses in the web marketing industry and are looking for a reliable tool while having a limited budget.
In fact, according to their official website, AWeber’s mission statement is to “deliver powerfully-simple email marketing for small businesses that does 90% of the work for you. We leave 10% for you to have fun!” And who doesn’t want to have fun?!
Beginners can benefit from AWeber’s detailed and intuitive reports. The more experienced power users can take advantage of split-tests.
<<< Want to grow your email list? Here are 10 different ways to do it. >>>
Features of AWeber include unique features like a prebuilt template library, an AI-powered design assistant, a drag-and-drop email and landing page designer, campaign marketplace, and automated campaign features.
The terms “small business”, “email marketing”, and “email platform” have become very popular in the recent years. Businesses from all over the world are using email marketing to greatly improve the efficiency of their overall marketing strategy. An effective SMTP server for small businesses is not something that should be overlooked or neglected.