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Best Email Platforms For Business

Finding the best email platform for your business can be an overwhelming challenge. There are a lot of factors to consider (security, storage, customer support, overall user experience) that make it difficult to identify the best email providers for your business.

If you’re a business owner, you should use a marketing platform. Email marketing is one of the best ways to market your business and grow your leads, but it might be difficult if you don’t know all the email platforms to choose from. In this article, I’ll make it easier on you by showing you some of the top email platforms for business.

Moosend – Best for Ecommerce

Moosend logo

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  • STARTS AT $0
  • AI-POWERED ECOMMERCE
  • UNLIMITED EMAILS
  • REPORTING & ANALYTICS

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Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro. If you have an online store, this is the perfect tool.

From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.

Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.

Moosend AI ecommerce tool.

You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.

I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.

Moosend targeting and segmentation tool and dashboard.

Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.

They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.

Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:

Free — $0/month

  • Unlimited emails
  • Signup and subscription forms
  • Reporting and analytics
  • No credit card required

Pro — $8/month

  • Landing pages
  • Transactional emails
  • Phone support
  • SMTP server
  • 5 team members

Enterprise — Custom pricing

  • Custom reporting
  • Dedicated account manager
  • SSO & SAML
  • On-boarding and migration
  • 10 team members
  • Service-level agreement

 AWeber

AWeber

AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.

Key Features:

  • AI-powered email template designer so you can create stunning branded emails quickly.
  • Automate email content creation by broadcasting the latest posts from your blogs.
  • Direct campaigns to the right people using tagging and dynamic content.
  • Drag and drop landing page builder.

Pricing:

AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.

 

Sendinblue

Sendinblue

Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Key Features:

  • A shared inbox so you never lose track of your customer email history.
  • 60+ responsive email templates.
  • Built-in CRM.
  • Built-in SMS and Chat.
  • Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
  • Facebook Ads for lead generation.

Pricing:

Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.

 EmailOctopus

EmailOctopus

EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition.  It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals. 

Key Features:

  • Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
  • Start with a pre-designed template and customize it or build your own designs from scratch.
  • Leverage email automation to deliver campaigns.
  • Use insights and data to segment your subscribers into target audiences.

Pricing:

EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.

 EngageBay

EngageBay

Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:

  1. Marketing Bay
  2. CRM & Sales Bay
  3. All-in-One Suite

Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.

Key Features of the Marketing Bay (most also Included in the All-in-One Suite):

  • Marketing automation
  • Email marketing
  • Email sequences
  • Landing pages
  • Web forms
  • SMS marketing
  • Inbound marketing
  • Site messaging
  • Push notifications
  • Contact segmentation
  • Email templates
  • Bulk SMS marketing

Pricing:

EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.

Omnisend – Best Omnichannel Email Marketing Platform

Omnisend

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  • PRICE STARTS AT $0
  • TAILOR-MADE FOR ECOMMERCE BUSINESSES
  • PRE-BUILT AUTOMATIONS
  • CROSS-CHANNEL SALES TRACKING

TRY OMNISEND FOR FREE

Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.

They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.

All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.

They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Omnisend automated actions for customers.

Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.

Below is the Omnisend pricing breakdown:

Free — $0

  • Up to 500 emails per month and reach up to 50 contacts
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports

Standard — $16 per month

  • Up to 6000 emails per month and reach up to 500 contacts
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Unlimited emails per month
  • Up to 3933 SMS per month
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Omnisend does not base its plans on annual contracts.

I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support are a must-have, too.

HubSpot – Best for Automated Email Marketing

HubSpot

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  • PRICE STARTS AT $0
  • POWERFUL EMAIL AUTOMATION
  • STUNNING EMAIL TEMPLATES
  • TRAFFIC AND CONVERSION ANALYTICS

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HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.

Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).

The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.

Hubspot mapping tool.

Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.

The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.

Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.

HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.

Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.

Hubspot email reports

Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.

The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.

 SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

SendPulse subscriber rating

 Convertkit

Convertkit

ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.

Key Features:

  • Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
  • Sell digital products with a tool built for creators.
  • Change a URL after the email is already sent with Creator Pro.
  • Create personalized email marketing campaigns.
  • Building professional landing pages and sign-up forms.

Pricing:

ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.

Conclusion

Every small business should focus on email marketing and online promotion. With the massive growth of marketing through email, it’s worth your time to choose the best email platform for you and your business.

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