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Best Email Service For Ecommerce

If you have an online business, especially an ecommerce store, you have a large number of tasks to handle throughout the day. One such task of high importance is email management. At its core, it’s the messaging tool on which you’ll be driving your sales. In this article you’ll find the email service provider that we believe can take your sales and marketing efforts to the next level if that’s what your business is lacking.

For most Ecommerce brands, sending out promotional emails is one of – if not the – most important elements in their marketing strategy. And with good reason. Email marketing can be a highly effective way to get direct access to your potential customers, for free, and keep them in the loop about new product releases, special offers and/or relevant upcoming events. However, as important as sending e-mails is (and there’s an increasing burden on ecommerce stores to have permission first), there are lots of email service providers in the market today that offer varying services and packages. With this post, I want to make it easier for you – the retailer looking to send out more relevant promotions – to make an informed decision on which account provider will suit your needs best by detailing all the different types of services they can provide:

MailChimp

Email Marketing Platforms Blog MailChimp Screenshot

MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates, and opt-in forms.

MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.

Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.

Constant Contact

Email Marketing Platforms Blog ConstantContact Screenshot

Constant Contact stands out for its intuitive dashboard and easily-accessible features. It’s user-friendly and comes with support over the phone or live chat. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add video. It is also a complete contact management system.

Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.

Klaviyo

Email Marketing Platforms Blog Klaviyo Screenshot

While most platforms are designed to send email, Klaviyo was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. They include multiple abandoned cart follow-up sequences to increase conversions and sales.

Klaviyo integrates with all eCommerce web designer customer designed and standard CRM platforms to maximize your lead generation. It offers a complete automated marketing system that includes emails and ads. It is highly customizable for any targeted segmentation.

Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.

 AWeber

Email Marketing Platforms Blog AWeber Screenshot

AWeber is another considerable email service provider and was one of the first email marketing tools to enter the market. Like MailChimp, one of its main strengths is the number of integrations it offers with eCommerce platforms.

If you’re looking for a comprehensive solution with access to top-quality support and a wealth of training materials, AWeber is a solid choice. It integrates with BigCommerce, Magento, and Shopify along with a host of other eCommerce-related apps and CRM platforms.

Pricing: Plans start at $19/month for up to 500 subscribers. For a subscriber base above 25,000, custom plans are available, and they offer a 30-day free trial.

Active Campaign

Email Marketing Platforms Blog ActiveCampaign Screenshot

Active Campaign provides a multi-faceted platform. Dynamic campaign content helps maintain relevant content to your segmented lists. They offer unlimited personalization. Every custom field you create automatically becomes a new personalization tag.

It has fifteen tools including on-site and SMS messaging, CRM tools, extensive site, and email analytics.

Pricing: They have a sliding scale tool to display the pricing based on volume. However, the beginning level or “Lite” plan starts at $69 per month. They offer free migration from another platform.  

Sendinblue – Best for Growing Your Customer Base

SendinBlue

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  • PRICE STARTS AT FREE
  • UNLIMITED CONTACTS
  • DRAG & DROP EDITOR
  • HIGHLY CUSTOMIZABLE

TRY IT FOR FREE TODAY

Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.

Don’t just take my word for it–you can use the free forever version of Sendinblue right now. You can send up to 300 emails per day without paying a cent. Once you see how it drives, you’ll understand why it’s so popular.

This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.

There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.

In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:

  • Landing pages. Create actionable and engaging web pages to collect leads for you.
  • Sign up forms. Place forms anywhere on your website to get user information.
  • Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
  • Retargeted ads. Powerful ads based on a user’s previous online interactions.

Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.

Screenshot of how to embed a form on a landing page in Sendinblue

It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.

The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.

Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.

They currently offer four different pricing tiers:

Free — 0$ per month

  • Up to 300 emails per day
  • Unlimited contacts
  • Chat
  • SMS marketing
  • Email template library

Lite — $25 per month

  • Up to 100k emails
  • No daily sending limit
  • A/B testing
  • Remove the Sendinblue logo

Premium — $65 per month

  • Up to 1MM emails
  • Marketing automation
  • Facebook ads
  • Retargeted ads
  • Landing pages
  • Telephone support

Enterprise — Customized pricing

  • Customized email volume
  • 20+ landing pages
  • Customer success manager
  • Access for 10+ users
  • Dedicated IP

The Lite plans should be more than enough for most small businesses and startups.

However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.

MailerLite – Best For the Essentials at an Affordable Price

MailerLite

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  • PRICE STARTS AT $0
  • PREMIUM PLANS START AT $10/MO
  • ALL BASIC EMAIL FEATURES
  • A/B TESTING TOOLS

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MailerLite offers all of the essentials with none of the frills.

It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.

It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

MailerLite AB Testing

I’d recommend MailerLite for those of you who want simple email software at an affordable rate.

Here’s a look at the price points for MailerLite:

  • Up to 1,000 subscribers — $10 per month
  • 1,001 – 2,500 subscribers — $15 per month
  • 2,501 – 5,000 subscribers — $30 per month
  • 5,001 – 10,000 subscribers — $50 per month
  • 10,001 – 15,000 subscribers — $75 per month
  • 15,001 – 20,000 subscribers — $100 per month
  • 20,001 – 25,000 subscribers — $120 per month
  • 25,001 – 30,000 subscribers — $140 per month

The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.

There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.

Omnisend – Best Omnichannel Email Marketing Platform

Omnisend

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  • PRICE STARTS AT $0
  • TAILOR-MADE FOR ECOMMERCE BUSINESSES
  • PRE-BUILT AUTOMATIONS
  • CROSS-CHANNEL SALES TRACKING

TRY OMNISEND FOR FREE

Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.

They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.

All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.

They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Omnisend automated actions for customers.

Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.

Below is the Omnisend pricing breakdown:

Free — $0

  • Up to 500 emails per month and reach up to 50 contacts
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports

Standard — $16 per month

  • Up to 6000 emails per month and reach up to 500 contacts
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Unlimited emails per month
  • Up to 3933 SMS per month
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Omnisend does not base its plans on annual contracts.

I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support are a must-have, too.

Conclusion

Due to the increase in spam and the over-use of emails, people are now more sceptical about the legitimacy of emails. To be effective online, you have to make sure your email service provider is up to date with anti-spam regulations for ecommerce websites. Your customers will respect you for sending them high-quality and well-shaped emails.

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