Best Email Service For Mass Emails

Are you still sending email campaigns without any follow-up? If so, then you should read this blog post.  In the past, there were many people who did not like to rely on the mail services or software because those things could cost them plenty of money. People always prefer to spread their word by sending mass emails. And if you are asking which is the best email service for mass emails than I must say that Getresponse is the best option for you.

I’ve used a lot of different email marketing providers over the years, but one of my favorites is AWeber.This is a bit unusual, because I’m actually an affiliate for them. I’m not sure if that means I’m biased or not, but I can honestly find no fault with this email service provider. There are many others out there, which is why I’ve complied this list of the best email service provider for mass emails so you can have options when it comes to choosing who you want to use.

How to Choose the Best Mass Email Service?

For any business, it’s very upsetting to know that the mass emails don’t reach their subscribers. Yes, surprisingly a lot of times such emails land up in spam instead! So it’s important that you chalk out a strategy before choosing a bulk email sender so that you get the best one suitable according to your requirements, infrastructure and budget.

Here are a few things that you can keep in mind to create more revenue from your customers. 

1. Check Your Subscription Process

Verification of the email-Ids is important as it prevents your email from being marked as spam. Your email subscription process should be double opt-in. The approval of the email users receiving the promotional emails is necessary, otherwise, a single opt-in process would lead to either unsubscription, deletion of the mail, or customer marking the emails as spam.

So, Double opt-in is a big yes!

2. Segment Your Mailing List

Every email user has different needs and have to be catered accordingly. By using your CRM database you can collect the different attributes of the user, and then segregate them on the basis of the persona.It is an effective way to increase engagement and convert the subscribers into customers!  

3. Track User Behavior

Every user creates a journey or persona of their own as they use your products or services. Tracking and analyzing their spent time and type of products they are browsing, can create a highly personalized campaign for them.  

You can further place the users in 3 categories- Interested → Engaged → Re-activate. This will help you segment your customers and then target them with relevant emails.

Also Read: What is an Email Blast? Why it’s the Right time to Move on from Email Blast!

4. Follow Email Authentication Process

Checking for email authentication process is the major deal-breaker. The ISPs depend on these practices to filter the emails into spam. Enabling DKIM, SPF, and DMARC for your email delivering domain will make your campaign much secure.

5. Warming Up IP/Domain

Another process that is highly recommended is the warming up of IP and domain. What is that? So, before you start sending those mass emails from your domain, start the warm-up process which involves slowly increasing the volume of emails that you are sending in a day.

Also, don’t forget to monitor the engagement metrics, reputation, inbox placement rates etc. This will boost the per day volumes, create a high reputation, and ensure smooth inboxing that will help to make an email program successful without any issue.   

6. Create Neat HTML Campaign

Content is the key in any campaign, as it communicates the image of your brand to the audience. Engaging and attractive campaigns can kind of fuel the revenue growth. Here are some good practices to create attractive campaign for your audience.

  • The HTML templates should have a simple and clean design.
  • No extra CSS styling.
  • An equal proportion of text and image.
  • No commented code or map tags.

Personalization of the content also gives good results. A personal touch, like including the name of the user in the subject line can enhance audience engagement.  

7. What Is Your Mailing Domain?

Using the domain of your website is always recommended. However, if there is a certain risk involved, then you can go with the sub-domain of the main website and then build your status on it. 

Also, make sure that you don’t use the same domain for transactional and promotional communication as it will increase the chance of your important transactional emails landing right into the customer’s inbox.

 Elastic Email

Elastic Email is a full-service platform for email marketing. This tool automatically helps you to avoid duplicate addresses. It has an advanced algorithm that allows you to find invalid emails.

Elastic Email

Features:

  • It enables you to schedule numerous campaigns with various settings according to send time, scheduling, and more.
  • This tool provides detailed statistics.
  • You can scale to more than 100 million emails per month.
  • It has a drag and drops editor to modify the template quickly.
  • You can easily connect and via HTTP (Hypertext Transfer Protocol) API.

Free Trial: Yes, No credit card required
Support: Email Support, In-App Support, Live Support

Sendinblue

Sendinblue is a SaaS solution for email marketing automation. It helps you to manage your customer using your current CRM. You can use this tool to set up the design, engagement, and delivery of transactional messages.

Sendinblue

Features:

  • You can launch Facebook add from the Sendinblue account.
  • It enables you to build your own custom landing pages.
  • This tool helps you to automate your marketing messages.
  • It provides detail statistics of your mails.
  • Sendinblue allows you to connect numerous plugins, like WordPress and Magento.

Free Trial: Yes, No credit card required
Support: Email Support, Email Support, 24/7 live chat

SendGrid 

Next in line we have SendGrid, which is a mass email service for sending marketing email as well as transactional emails. They are very popular and provide modern workflows and automation services, you can send automated emails using single email trigger. For a deeper and better integration, it allows you to use SMTP API or web API. 

Features:

  • The tool allows the non-technical clients to send bulk newsletters using the drag-and-drop facility.
  • Its Webhook option notifies bounces, spam reports and unsubscribes.
  • It offers real-time analytics.
  • You can use the Comma-Separated Values file to add contacts.

Amazon SES

Next is, Amazon Simple Email Service, which is also a cloud-based mass email sending service that is cost-effective and highly scalable as they offer a “pay as you go” option. It is designed to send mass emails for developers and businesses that you can directly integrate into the present applications. The tool allows you to keep your customer updated with automated emails and highly personalized ones as well.

Features:

  • With the tool’s dashboard, you can track issues that affect your email delivery.
  • Amazon SES enables you to keep a check on the number of send and delivered emails.
  • It allows easy integration with services like AWS IAM.
  • It offers various methods like SMTP, and SES API to send emails.

 Keap

Keap is an email marketing automation software that offers a huge library of templates, layouts, and styles. It is one of the best bulk email service provider tools that allow you to send personalized emails based on contact segmentation.

Keap

Features:

  • It helps you to send targeted and personalized emails based on automatic contact segmentation.
  • Offers numerous ready-made templates, layouts, and styles to choose from
  • You will get real-time insight into your email marketing campaign’s performance.
  • It allows you to perform A/B testing to assess which email will be more effective before sending emails in bulk.

Free Trial: 14-day free trial. No credit card required
Support: Email Support, Call, 24/7 Live Chat

 Keap

Keap is an email marketing automation software that offers a huge library of templates, layouts, and styles. It is one of the best bulk email service provider tools that allow you to send personalized emails based on contact segmentation.

Keap

Features:

  • It helps you to send targeted and personalized emails based on automatic contact segmentation.
  • Offers numerous ready-made templates, layouts, and styles to choose from
  • You will get real-time insight into your email marketing campaign’s performance.
  • It allows you to perform A/B testing to assess which email will be more effective before sending emails in bulk.

Free Trial: 14-day free trial. No credit card required
Support: Email Support, Call, 24/7 Live Chat

Mailgun

Mailgun is yet another email automation tool that provides an easy SMTP or API  integration and features like advanced analytics and real-time tracking etc. Mailgun provides a comprehensive deliverability facility apart from potent marketing automation tools.  It provides an inbound routing feature so that your emails are parsed and transcoded so that your emails turn into a structured data. It also has published libraries for various languages like python, ruby, java, etc.

Features:

  • Mailgun works on a Simple and Restful API. 
  • They provide fast and exact email validation.
  • Good inbox placement rates.
  • It gives you flexibility by building strategies customized to your needs.

 Mandrill App

If you are a MailChimp user, then you can easily use Mandrill for your mass email delivery needs otherwise it would be really pricey for you(as you will have to pay for both the products). It has a dedicated transactional email API developed specifically for the MailChimp users. So now you can send data-driven emails, plus custom-made and e-commerce messages to your customers easily. You can even use API to write down custom solutions of your own. Also, the Mandrill tool converts the HTML version into text automatically. 

Features:

  • It allows easy connection of your CRM or database with the emails.
  • It provides personalized email tracking options.
  • The tool tags the emails automatically depending on the template and sender.
  • A/B Split Testing and email scheduling are also available.

Conclusion

Sending emails to your contacts is an important part of your marketing campaign. It’s a good way of letting people know about your products and services. But picking a reliable email service provider is not as easy as it sounds. You must do a proper comparison before you make a final decision.

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