In this article, I’m going to discuss the best email service for Squarespace. I’ve gone through and ranked a number of email services that are available. I’ll start this off by saying there is no “best” email service for Squarespace. There are however some great options to consider when choosing an email service for your domain. Ultimately, you need to make a decision that fits your needs and budget.
There are a number of email services available on the internet, but very few that can properly integrate into Squarespace. You’re not alone if you’re experiencing frustration with finding the best email service for your Squarespace site. It’s time we ended the exhaustive research and put together a list of the best Squarespace email service providers.
What is the best email marketing for a Squarespace website?
When you are working out what email marketing platform to use with your Squarespace website, it is essential first to take a look at your business and determine what you need from an email marketing platform. If you are just starting out, have very few customers or contacts and are merely wanting to send a monthly newsletter with specials to your previous clients, then starting with a rudimentary platform such as the native Squarespace Email Campaigns is a perfectly acceptable option.
If however, you are planning to grow your business, would benefit from interactivity with your customers or are planning to send a large volume of emails then some of the more robust platforms such as Mailchimp, Constant Contact or Drip could be a better choice.
Another thing to consider is how long you are planning to stay on the Squarespace platform. Many entrepreneurs migrate from Squarespace other platforms as their business grows. The sites that they move to most often are; Shopify for e-commerce sites and WordPress for more transactional companies. If you are planning at any stage to move your website to another platform, then steer clear of the native Squarespace email marketing solution and start with a more robust email marketing software.
What is Squarespace Email Campaigns?
Squarespace Email Campaigns is the built-in email marketing solution for Squarespace users. It is a simple email marketing software that is very similar to the offering of Wix. It integrates directly from the Squarespace website and is straightforward to operate, using a builder format to create emails from a variety of pre-made templates.
The platform is a “lite” email marketing system. Squarespace Email Campaigns principal benefit is its beautiful templates and a very easy to use drag and drop builder. Squarespace Email Campaigns has all the features of the bigger and more complex email marketing systems, but on closer inspection there are few variants on these. For example, Squarespace Email Campaigns does include automations; however, there are only two options for these automations (welcome and post-purchase), and they are both single noded automations. What this means for the average marketer and small businessperson is that whilst the feature list of the platform compares favourably, it lacks any punch and does not provide the level of sophistication of even the middle tier marketing platforms such as Mailchimp.
Is Squarespace Email Marketing free?
Squarespace Email Campaigns is a paid platform, although it is free to set up and trial with up to three email marketing campaigns or blasts. After this, there is a monthly fee based on a sliding package scale depending on the number of emails you wish to send. Whilst at first glance, the plans appear to compare favourably with Mailchimp; when you look closer, the number of emails that you can send with Squarespace Email Campaigns is significantly less. There are also limits on the number of campaigns that you can have running each month. Depending on how you structure your marketing strategy, this could also impact the end cost of the platform.
Squarespace email marketing vs Mail Chimp – what is better?
Mailchimp is the obvious and automatic main competitor to Squarespace Email Campaigns for two reasons;
- It is the only other email marketing platform that has a native integration to the Squarespace Builder
- It’s “freemium” price point and drag and drop builder make it a good option for early-stage entrepreneurs and solo team marketers.
When it comes to comparing the two platforms, however, they are worlds apart. Whilst other blogs on this site testify to the fact that Mailchimp is by no means the heavyweight of the email marketing space (see our article here) it is by far superior to the native Squarespace offering. This superiority is both in price and in features.
In the Mailchimp Essentials Plan the number of email sends, multiple audiences (or lists) and multi-step automations alone make it a far superior product. There is also much more opportunity for scale with Mailchimp, which, as a business grows, is vital to consider.
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
Current Version: 3.1.41
Last Updated: April 21, 2022
Sendinblue Subscribe Form and WP SMTP is the official WordPress plugin for the Sendinblue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard.
- Build custom subscription forms, and embed them in posts, pages, or widget areas
- Use a drag-and-drop tool to create emails from scratch (or start from a template)
- Segment and automate your newsletters in a variety of ways
- View real-time statistics about your emails, such as clicks, opens, and so on
What you’ll need to use it:
In order to use this plugin, you’ll also need to use the Sendinblue email marketing service. You can get started with this service for free.
The plugin itself is free, and there’s a no-charge Sendinblue plan that lets you send up to 300 emails per day. Premium plans with higher limits start at $25.00 per month, the Lite version (20,000 emails / month), and go up to $65 for 100,000 emails / month.
Who should use it:
Naturally, if you’re already using the Sendinblue service, this is the plugin you want. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality.
Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.
How many emails/subscribers do you get for free?
The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.
If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.
What makes this one of the best free email marketing services?
- It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
- You can easily custom code your emails.
- The email automation options include welcome emails, abandoned carts, and follow-ups.
- Polls and surveys are included.
- You receive tools for A/B testing and integrating with hundreds of apps.
Who should use it?
Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).
Current Version: 5.3.13
Last Updated: April 28, 2022
If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.
- Add a subscription box to your site for collecting email addresses
- Send out email newsletters manually, or automatically based on specific triggers
- Receive notifications when new subscribers sign up and send out automated welcome emails
- View email data, such as when each was sent and viewed
What you’ll need to use it:
Email Subscribers & Newsletters makes use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.
Along with the free version, there’s a premium tier starting at $9 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.
Who should use it:
This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
To put it simply, we offer state-of-the-art email marketing solutions for Squarespace as our WordPress SMTP plugin is specifically tailored to the platform, which is quite contrary to the competition.