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Best Email Service Providers For Marketing

There are a few email service providers – MailChimp, Aweber, Constant Contact, GetResponse and iContact. But which email marketing software is best? The answer is — it depends. Why do you say? Three reasons: The first reason is because your industry. Second reason is your goals and the last reason is your purpose of building an email list. Check out our full comparison chart of Email Service Providers

Have you ever wondered where should you be sending your marketing emails from? I’ve been asked this question more times than I can count during my career as an SEO. This is due to the fact that many businesses employ different email service providers for their marketing and their customer support. For instance, many business have a Gmail account for their marketing, but an Office 365 account for customer support.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.

Not convinced on email marketing? See these 6 reasons why building an email list is so important today.

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).

What to Look for in a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.

Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.

Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.


convertkit homepage

If you happen to be a more on the right-brained side, ConvertKit is an email marketing tool designed with you in mind.

Built for creators who don’t want to waste time dealing with the technical side of things, ConvertKit will enable you to build beautiful landing pages to share your ideas on the fly.

The tool will also help you write the kind of engaging and imaginative emails necessary to connect with the people on your list.

ConvertKit‘s features include email capture forms, broadcasts, beautiful templates, autoresponders, tagging, and advanced email automation workflows.

ConvertKit offers a freemium plan, as well as two upgraded tiers starting at $29 per month for 1,000 subscribers. The two upgraded plans increase in price according to the number of subscribers.


GetResponse is a marketing and email solution combining features like marketing automation, landing pages, email marketing, and auto-funnels. Through this comprehensive marketing platform, users can create content, boost sales, and increase traffic.

Getresponse partner program email marketing

Commission Rate and Type: $100/sale Flat or 33% Recurring

Cookie Duration: 120 days

Payout Method: Check, ACH, Eurotransfer

Best Feature: Two different commission models to choose

Signup: GetResponse Affiliates

GetResponse’s affiliate program provides two different ways for bloggers, eCommerce vendors, and small businesses to create an additional income stream. You can choose between a flat $100 commission for every sale of a paid account and a recurring 33% commission. So, the first one applies to people who want to get paid quickly, while the latter provides a passive income stream.

With GetResponse you get a lengthy 120-day cookie to close the sale. Moreover, as soon as you join the program, you get access to free promotional materials such as videos, banners, and sales copy that you can use to boost your affiliate efforts.

You can earn unlimited affiliate commissions on all sign-ups and you don’t need to pay any fees to join. Payments are issued on a monthly basis and payout methods include a check, ACH, or Eurotransfer.

Last but not least, GetResponse provides its partners with dedicated affiliate support and business advice from their affiliate manager.


Pocket a lifetime 30% commission when you promote MailerLite to your audience.

Recommending MailerLite to your audience would be one of the smoothest promotions you’ll run because it’s a service that has every feature covered in compact plans. Given that they have a free plan as well, your referred visitors won’t have a hard time deciding whether to sign up or not.

Besides, you get professional promotional assets and dedicated partner support to make things a lot easier.

Constant Contact

Constant Contact Email Marketing Service

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.


Sendinblue Email Marketing Software

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.


aweber homepage

If you’re in need of a beginner-friendly email marketing service, AWeber could fit the bill.

Its drag-and-drop email editor is the star of the show, but it has many other features, including autoresponder follow ups, subscriber segmentation, embeddable sign up forms, and mobile apps to help collect signups wherever you are.

What really sets AWeber apart from its competitors is its wide selection of email templates.

With over 700 options to choose from, AWeber beats out many solutions on the market. Although some templates have a slightly dated look, there’s likely going to be something suitable for your next campaign.

AWeber offers a free subscription allowing up to 500 subscribers. Paid plans start at $16.15 per month.


ConvertKit is an email marketing platform enabling creators to earn a living online through its audience building and email marketing capabilities. Along with other useful tools, the platform also enables you to build stunning landing pages to share your ideas on the fly.

program for affiliate promoters by Convertkit

Commission Rate and Type: 30% Lifetime Recurring

Cookie Duration: 60 days

Payout Method: PayPal

Best Feature: Webinars to use as a funnel

Signup: Convertkit Affiliates

ConvertKit allows everyone to join their affiliate email marketing program, even if they are not customers of the company. The program is hosted on LinkMink’s platform and joining is straightforward. All you need according to the company is an understanding of ConvertKit’s powerful features and an engaged audience in need of an email marketing tool.

As far as commissions go, the program offers 30% recurring commissions on each sale for as long as the referral’s account is active. So, practically, you can start earning $8.70/mo for one referred account and so on.

The affiliate cookie lasts for 90 days and works on a last-click attribution model. The company also equips you with graphics and video assets, as well as evergreen webinars to use as a funnel. To top things off, you also get a free training course with the well-known figure Pat Flynn.

You can find everything regarding your account on the analytics dashboard on LinkMink, where you also manage your payments, affiliate links as well as track your progress.


As a marketer, you’re constantly looking for ways to improve your email marketing efforts. Email open rates have dropped and the amount of spam emails being sent has increased in recent years. These are two key indicators that show how important it is to keep your audience engaged and entertained through your emails. The best email service providers (ESPs) will help you create an identity for your brand, keep your subscribers happy and reduce spam complaints. To give your client the best experience possible, you need to know about the top ESPs and start using them right away.

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