When it comes to email marketing, there are many different systems and software that you can use. However, it is not always easy to choose the right email system for your business. I have taken the time to test and use many different email systems so I can recommend the best email system for small business.
Do you want a better company email solution? You might be able to find it in Office 365. Here are the reasons why you should use Office 365 for your small business email.
Office 365 Outlook
If you are a Microsoft user, the Microsoft Office Suite 365 is the best option available to you. The Office 365 service offers a bundle of all necessary tools including Outlook, Word, Excel, and PowerPoint. You will also get the Office 365 Business Premium for your email hosting account. The service is available with a custom domain name. The Office 365 Business Premium service offers 50GB space and uses the custom domain name for an email address. With the Office 365 Outlook version, you will get Outlook, Word, Excel, PowerPoint, OneNote, Access, and Publisher (for PC only) applications to enhance your productivity. Moreover, you will get a 1TB OneDrive cloud storage to store your files. Office 365 Outlook costs $72 per year.
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
Drip is a powerful email marketing platform, with high WooCommerce integration. It’s a particularly good option if you run an e-commerce website. It has smart marketing automation tools and intelligent email segmentation.
Drip also provides a ton of support through live chat, as well as with webinars, complete online courses, and excellent documentation.
It may not be the cheapest option depending on what your email marketing outreach needs are, but it’s worth the money to maximize your marketing efforts. Look at their pricing more here.
Yandex is a Russian search engine that also provides an email hosting service. It is perfect for all those who want to set up an email hosting server with a custom domain name. It is not only fast, flexible, but also cheaper than other service providers available. You will get a paid account for as low as $3.14 per month. For a website, you can have three email users, however, if you are signing up as an organization, you can get 1,000 free accounts. Yandex offers free unlimited storage for all email accounts. Moreover, you can connect with Yandex Mail and Yandex. You will also get collaboration tools, including, track issues, wiki, calendar, forms, messenger, and cloud disk. With Yandex, each user has 10GB of online storage space per year. It has anti-virus and anti-spam technologies to protect your mailbox and comes with two-factor authentication (2FA) for stronger login security and migration.
OptinMonster is one of the best conversion optimization software platforms on the market. It allows you to convert website visitors into email subscribers and customers easily.
It comes with easy-to-integrating lightbox popups, slide-in modules, welcome mats, coupon wheels, and more.
OptinMonster works with all popular email marketing services and quickly gets more subscribers for your email list.
<<< Sometimes, you can’t find templates that match your brand’s voice or design aesthetics. Then, it makes sense to craft your own email campaigns. Here are 10 email marketing campaign examples to give you some thought-provoking ideas. >>>
It is packed with many features that help you automatically target users and show them personalized campaigns. For example, you can show targeted messages for different pages on your site. You can also show campaigns based on user activity and geographic location.
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
Mailgun is an SMTP email provider created primarily for software developers. It’s quite popular amongst Cloudways users because it allows them to send bulk emails with ease, and also dramatically increases engagement.
That said, Mailgun is not an email marketing tool; it’s simply a mail API. This is a transactional email service that can be used to send, receive, or track emails. It does have a burst sending option, and it uses secure protocols so your emails are always kept safe.
It also features an excellent performance prediction tool that gives you a heads-up about what folder your email is likely to land in when it arrives in your recipient’s inbox.
Mailgun is not a free tool; their lowest plan is the Flex tier, which offers you three months of free emails. After that initial period has elapsed, you will be charged depending on the amounts of emails you send afterwards. There is a free Trial plan that lets you send 5,000 emails per month. After that, you’ll pay what you use, with prices starting from as low as $0.8/1000 emails.
Intercom is a live chat tool, but it does so much more. It allows you to use chatbots and integrate your chats with other elements of your marketing workflow.
Intercom allows you to send automatic in-app messages that go far beyond just text. You can use images, videos, emojis, and even apps to help you with your marketing. It’s easy to choose from many different massage styles, without the need to involve a developer.
Intercom also has several optional add-ons available. These include product tours, advanced lead generation, and sophisticated customer engagement.
Smash Balloon offers four different WordPress plugins that allow you to add social feeds to your website; this concerns Facebook, Instagram, Twitter, and YouTube.
These WordPress plugins are a great way to make the most of the time you spend on social media while conveniently monitoring your email marketing. You can automatically include posts from your account or even posts with a specific hashtag, where applicable.
You can customize your social feeds in multiple ways. For example, you can create a shoppable Instagram feed, so clickable Instagram photos of your products are automatically added to your site.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
If you’re a small business owner, then you understand the influence and importance of email marketing. It holds the potential to be very lucrative if done right. It’s an easy demand generation channel where you have complete control over content and message.