As a small business, you want to do everything yourself. It is understandable, but your time is too valuable to be spent on mundane tasks like email newsletters. Skip the hassle of dealing with multiple email service providers and resources and focus on your business instead. We have reviewed some of the best email systems for small business that can help you maintain an efficient and effective email system for your small business.
If you’re a small business owner, you have probably had the debate of choosing an email provider. It’s more than just what your customers want to use. There is an underlying cost that goes along with using different platforms. In this article, we will discuss 3 of the best email systems for small businesses.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Smash Balloon offers four different WordPress plugins that allow you to add social feeds to your website; this concerns Facebook, Instagram, Twitter, and YouTube.
These WordPress plugins are a great way to make the most of the time you spend on social media while conveniently monitoring your email marketing. You can automatically include posts from your account or even posts with a specific hashtag, where applicable.
You can customize your social feeds in multiple ways. For example, you can create a shoppable Instagram feed, so clickable Instagram photos of your products are automatically added to your site.
RafflePress is the best WordPress Contest and a free plugin that allows you to encourage user interactions.
These could include visiting a page on your site, signing up for your email list, participating in polls or surveys, watching a video, and more. You can even create your actions, like asking readers to leave a comment.
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By creating competition for your readers, you can dramatically increase how engaged they are with your content. You can also set up actions that prompt readers to share your content on social media
Mailchimp is one of the most recognized and celebrated email marketing service platforms. This top-rated email service is suitable for freelancers, those who manage small-to-medium businesses and brands, and budget-conscious startups.
The interface is straightforward. The service (at least in its basic version) is free and offers a wide variety of integrations with other platforms including Facebook and WordPress.
Mailchimp does require users to double-confirm their registration (on the website and via email), This can be annoying to many users, resulting in inevitably reducing email lists. This can turn down many potential subscribers, but it dramatically lowers the percentage of rejected emails and prevents email delivery servers from potentially being blacklisted.
Best for Ease of Use
It’s not as feature-rich as Mailchimp or as cost-conscious as Sendinblue, but GetResponse offers an excellent balance between ease of use and stylish design. And that’s not just a win for you – your customers will also love the end results in their inboxes.
In a User’s Words:
“The design and layout of the pre populated email templates are the best I’ve come across.”
Ease of Use
We found GetResponse’s dashboard very intuitive – every tool is where you’d expect it to be, and it earned a 4.4/5 for ease of use. The drag-and-drop template editor makes it simple to position text, images, and other elements throughout an email.
GetResponse even makes it easy to personalize your email subject lines with information like a recipient’s name, birthday, postal code, and more. You can simply select this as you’re writing a subject line, and it’ll apply to all of the contacts you’re sending to.
You can add contacts one by one by entering their name and email address, and you can also add contacts to lists at this stage – you don’t have to organize all of your contacts at once after uploading. Creating lists with GetResponse is just as straightforward. Just note that customers can see your list names when they subscribe and unsubscribe, so it’s best to keep these simple.
GetResponse’s impressive ease of use also applies to its 220 email templates (the most of any platform on this list!). They come prepopulated with relevant features like CTA buttons and header logos. GetResponse’s templates are also some of the most stylish we’ve come across, and it earned the highest design score in our research with a 4.7/5.
If you’re feeling extra creative, you can choose the “blank template” option instead, which comes prepopulated with more barebones content sections to give you more design freedom without leaving you completely on your own.
SendGrid is another robust cloud-based SMTP provider that lets users easily send emails without creating or maintaining email servers. It’s another preferred choice for many Cloudways users because it takes care of all technical issues, from handling the infrastructure to scaling your email needs.
It even offers real-time analytical data, and has built-in reputation monitoring tools as well. With more than 45,000 paying customers and 1 trillion emails sent, SendGrid is a highly reliable and trusted choice.
GetResponse is an email marketing platform that can be used by small and medium-sized businesses and, more generally, by those who have just started a new business. But even big corporations including Ikea and Unicef use GetResponse to create powerful, simplified emails in one easy-to-use tool.
It is a particularly economical and easy to use service. The service offers various functions and integrations, as well as detailed statistics. The weak point is linked to the automation processes, not mainly developed.
What makes GetResponse a fantastic email marketing service to invest in is the additional option to use the service for other marketing needs you may want to fulfill. This includes, but is not limited to, landing page creation and optimization, conversion funnels, and marketing automation.
Still not convinced? Explore more of the amazing features GetResponse offers to businesses and brands of all sizes.
Small businesses and startups can opt for ActiveCampaign, an inexpensive Email Marketing platform that is easy to use and has several specific functions for SMEs.
This platform has its CRM system to manage leads and, therefore, automatically organize sales and marketing. Process automation is a point in favor of Active Campaign which presents ground-breaking, informative reports that tell users what is working in their email marketing efforts and what isn’t.
What makes ActiveCampaign a great email marketing service to look into is how it filters the customer experience acquisition process. The platform’s official website filters potential users by industry, product, and role. This allows the platform to completely customize your email marketing service needs depending on who you are and what you are looking for.
Sendinblue offers a good compromise between the expense it requires and the service that is simple to use and complete in the functions it offers (like the more famous ActiveCampaign).
Sendinblue also has a well-developed CRM section and offers excellent possibilities for automation, integration, and segmentation, representing the real competitive advantage over other platforms. The interface, however, can be more complicated than other services like Mailchimp).
It is also an excellent tool for SMS marketing. There is a range of templates for creating your emails.
Sendinblue allows you to create custom workflows that send emails automatically. You can even use your contact’s behavior on your website to trigger emails. For example, you could send an automated email if a customer adds an item to their cart but fails to check it.
Sendinblue offers an entirely free account for up to 300 emails per day and receive unlimited contacts. If you do want to send more emails than that, paid plans start at $ 25/month.
Best for Social Integration
MailerLite scored highly for features and design, but beginners might be put off by its mediocre performance in ease of use and customer support. It comes in fourth because, while it’s an excellent platform, we recommend it for those who already have a bit of experience with email marketing platforms.
In a User’s Words:
“I feel I could walk away comfortably with a really well-created, professional-looking campaign.”
Ease of Use
With a 3.8/5, MailerLite tied with Constant Contact for the lowest ease of use score in our research. When we tested its dashboard, we found that the layout wasn’t very logical. For example, you have to exit the template editor in order to preview an email (rather than simply viewing it in the editor).
Organizing campaigns is similarly frustrating. There are no premade automation templates to follow, so you have to create that process from scratch. In short, MailerLite can do everything you need it to, but there’s a small learning curve involved with this software.
MailerLite’s 100+ templates are very well-designed, and you can edit them with an intuitive drag-and-drop builder, or get more advanced by using custom HTML.
One main complaint about MailerLite’s stylish designs: there aren’t any free image galleries built into the software, so you’ll have to upload your own. This could be frustrating for smaller businesses that don’t yet have a ton of visual assets.
Email marketing is a powerful tool for small businesses. But as email marketers, it’s our job to keep up with the changing landscape of how digital marketers interact with prospects.