If you’re here looking for a best email template builder for your blog, I’ve got some great news. No more wasting hours of your time creating an email newsletter that no one will read. The news doesn’t stop there though. I’ve gone and tested dozens of email marketing services to bring you the best ones on the market today. Let’s jump right in and take a look at these bad boys.
If you’re looking for the best email template builder you’ve come to the right place. My name is John Whitley and I’ve been creating email newsletters for over a year. I have used a lot of different email builders in that time, but now I use templates to create my email campaigns and sign-up forms. I know what I’m talking about and if it’s the best email template builder you want, then keep reading…
Email Template Builders
Now you might be wondering how you’re supposed to know which template builder will best suit your needs?
We’ve done the homework for you, compiling a list of our favorite email template builders, complete with pricing, screenshots, and a general overview of each app’s unique features. Keep reading to choose the best email template builder for your company.
But first — why do you need an email template builder, anyway? Let’s start by answering this important question.
Why You Need an Email Template Builder
An email template builder grants you several advantages:
1. Better Design Features
Without a template builder, you may struggle to arrange your content in blocks as you want, or add videos to your email.
2. Initial Time Savings
Most email template builders rely on intuitive mechanics, like drag-and-drop editors, so you can design your emails faster.
3. Long-Term Time Savings
Creating a library of email templates can save you a ton of time long-term, allowing you to quickly choose and lightly edit past templates for new emails.
Did you see impressive results with your most recent campaign? With an email template builder, you can easily replicate it with some minor tweaks in the future.
Most email template builders also feature built-in analytics, which you can use to study your past email marketing efforts and make improvements to your approach.
Additionally, depending on the email template builder you’re using, you may have access to even more features.
Next, let’s dive into some of the best builders.
Moosend – Best Free Email Template Builder
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies
Unique feature: Advanced drag-and-drop editor and rich templates
Moosend is one of the best email template software you can use to create, send, and automate your email marketing campaigns. When it comes to template creation, the tool offers an advanced drag-and-drop editor that lets you build responsive email templates effortlessly.
The email designer has an email newsletter template library with a variety of ready-made templates. The editor is also equipped with all the elements you need to create a visually stunning email campaign that converts. And if you need a quick visual, the email designer has an image picker that integrates with Stock Photos, Google drive, social media platforms, and more.
Advanced elements are also part of the builder’s functionality, allowing you to add countdown timers, personalize your emails, and add conditional blocks to create dynamic content campaigns. As for template organization, Moosend enables you to create and save your custom templates in your library. So saving valuable time and keeping everything organized is guaranteed.
Overall, Moosend’s user-friendly drag-and-drop designer will help you create beautiful newsletter templates. Start converting your audience today by signing up for a free account.
- Drag-and-drop email design software: create and manage templates
- Marketing automation: create automated workflows to target your audience
- Landing page builder: design pages that convert visitors
- Subscription forms: capture your leads with newsletter signup forms
- Email list segmentation: manage your lists and deliver better content
- Reporting and analytics: track important email marketing metrics
- Integrations: streamline your operations and boost your efficiency
Pricing starts at $9/month, giving you access not only to the template builder but also to transactional emails, marketing automation, landing pages, and more. You can also sign up for a free Moosend account to try the platform out —no credit card required.
Constant Contact – Second Best HTML Email Builder
Pricing: Paid plans start at $20/month, 60-day free trial
Best for: Governments, Educational entities, Event Organizers
Unique feature: Branded template builder
Constant Contact is an email template builder that’s ideal for new email marketers who want to create an email newsletter in a few minutes. While simple, the template builder has a few limitations, especially in the variety of styles it offers.
Moreover, the email designer also lets you create responsive HTML email templates to deliver a unique user experience. However, to do that, you’ll need some coding skills. Constant Contact also sports a branded template builder that allows you to create email marketing campaigns based on your brand.
Constant Contact will also equip you with various templates you can grab and customize based on your needs. When it comes to automation, the email service provider offers autoresponders and basic automated workflows. While you can use them to target your audience with automated sequences, the tool isn’t famous for its flexibility, which is something that many Constant Contact alternatives like Moosend and ActiveCampaign offer.
Overall, Constant Contact’s email design software is a great tool for email marketers who want a simple and fast solution.
Constant Contact Features
- Branded email templates to create branded messages
- Powerful event invitations management options
- A/B Testing tool to discover the most converting elements
- Resend to non-openers automation option
- Integrations with social media, CRM, and more
Constant Contact Pricing
Constant Contact doesn’t offer a free plan; however, it has a 60-day trial you can use to test it out. Then, the platform has two paid options starting at $20/month based on your subscribers.
Stripo – Free Responsive Email Creator
Pricing: Paid plans start at $12.50/month, free plan
Best for: SMEs, SaaS, Freelancers, Bloggers
Unique feature: Dynamic AMP validation
Stripo is a free email template builder you can use to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and Constant Contact that also let you send emails. Nevertheless, the variety of templates and the ease of use make it a great tool to use along with your email service provider.
The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option will let you reuse your module creations, saving you time, and simplifying template creation.
The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in your inbox. Apart from that, the template builder lets you validate dynamic AMP emails to ensure a seamless user experience.
Overall, Stripo is a great tool to create beautiful email templates. To land your emails into your subscribers’ inbox, though, you’ll need an ESP.
- Easy-to-use without HTML code or CSS knowledge
- Integrations with ESPs through API like Moosend
- Embed videos in templates and gifs
- VML buttons for email clients like Outlook
- SaaS applications plugin
Stripo has both a free plan and a free plugin version of the editor allowing 100 email creations/edits per month. For more, the tool offers two paid plans starting at $12.50, and three paid plans in its plugin version starting at $100, increasing the number of templates and storage you can have.
HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot’s drag-and-drop editor, and customize the template to match your brand and align with your goals.
Additionally, you can customize each email depending on your recipient’s lifecycle stage, list membership, or any information in their contact records to ensure each email is designed for optimal conversions.
Best of all, the email tool provides top-notch analytics and A/B testing tools so you can continue to refine your marketing strategy over time.
- Analytics to provide deep insights into your email success rates, including open-rate, most popular links clicked in an email, who engages with each email, when and on which device, and what emails perform best.
- Tailor each email to individual subscribers based on lifecycle stage, list membership, or any other contact information to serve the best calls-to-action to segmented groups.
- Ability to run A/B tests to improve open rates and clickthroughs.
- More than 100 email templates available by default.
- Custom landing page creation tools.
- Advanced social sharing options.
- Integrations with other marketing tools (more than 300 third-party apps).
- 24/7 support from customer service reps.
Free, $45/mo (Starter), $800/mo (Professional), $3,200/mo (Enterprise)
BEE Free is a free online email editor that has been used by more than a million people. In just a few clicks, you can get started designing your first email template — or use one of the 150 templates currently available by default. It also offers free design ideas on its own blog.
- 150 pre-designed templates (and additional paid templates).
- Full responsiveness for mobile-friendly designs.
- Integration with many SaaS apps.
- Options to pick up where you left off.
Mosaico.io is an open-source email template builder, which is something of a rarity. You won’t find any predesigned templates, as you would with other email template builders, but you will be able to alter the tool however you see fit.
- A unique click-based design tool, abandoning the traditional “drag-and-drop” model.
- Community support, due to its open-source nature.
- Infinite flexibility, if you’re willing to put in the work to customize it.
Increased your engagement, improved signups & sales. Email Template Builder from WordPress experts at WPX Hosting is the best email builder for WordPress. It’s fast, user friendly and brings you more sales than any other email template plugin on the market.