As marketers, we are always in search of the latest and greatest email templates. Newsletters make up a huge portion of our workflow, so it makes sense to want to send the best email possible to your recipients.
It’s one thing to have an audience or have subscribers, and it’s another to engage them. One way to achieve a better engagement ratio is by using effective email templates for newsletters. This is where this Email Templates guide comes in handy. Learn to create an email template using Outlook, Adobe, and Mac Mail programs, then learn how to edit HTML and CSS code to create a perfectly professional newsletter.
Sendinblue
Sendinblue offers more than 60 fully responsive email templates (and even if you choose to sign up for its Free plan, you’ll still get full access to its template gallery). With this tool, no CSS or HTML knowledge is required to create beautiful emails. In short, you just pick a template and use its drag-and-drop tool to rearrange the different elements or add new ones.
However, if you would like to use HTML email templates that you’ve downloaded, you’re more than welcome. For this approach, you can use its WYSIWYG HTML editor to make any changes.
Mailchimp
Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. The website has a collection of 100+ predesigned templates that you can use to send different types of emails.
The designs are completely customisable so you are not stuck with all design elements if you use one of their templates. All you need to do is pick a layout that fits best with your message and then customise it per your needs.
What’s even better? You don’t need to start from scratch, but you also don’t need to force-fit your message in fixed templates.Overall, it is a brilliant way to create engaging emails quickly.
Campaign Monitor
This is another good place to find free mobile-responsive email templates that work well with different types of devices.
They provide 50+ email templates for you to choose from. These email templates are further classified into several categories based on the type of email.
From announcements to newsletters to welcome emails, you have a template for all your business needs. This provides a lot of flexibility while designing your email campaigns as you can select a predesigned template for different types of emails and modify it. It helps save time while also helping you create engaging emails.
ZOHO Campaigns
ZOHO Campaigns also provides a wide selection of free email templates for any business. They categorise their templates by occasions like holidays or birthday.
They also have a separate category call “business” where you can find different types of email templates for your business. This category itself has 25+ email templates for different kinds of business emails. You can choose the layout that fits best with your message and then customise it according to your needs.
SendGrid
This is another excellent source for free email and newsletter templates with a mobile-responsive design and layout. They provide a whole gallery of customisable email templates that you can modify using their design editor.
If you want to design your own email templates then you can do that as well using their “marketing campaign” dashboard. Given their wide range of 40+ template designs, you don’t really need to start from scratch.
Feshto by Liramail
Price: $29-25/template
Feshto is an email bundle that helps ecommerce companies feature products in their newsletters and share testimonials from satisfied customers. It comes with a weekly digest module, which is their version of a newsletter.
The module features a chic, clean design that ensures your images and copy are not distracting from the other. You can choose from their various layouts, such as “Weekly Digest,” “City Story,” and “Blog Article.”
As mentioned, these templates are perfect for product features and testimonials from satisfied customers. While the default themes are black and white, you can make edits in your preferred WYSIWYG editor.
Feshto’s templates are responsive and compatible with all major ESPs.
Bee
Price: Free – $15
Bee is an HTML template tool with thousands of free templates for any professional to use. With a variety of categories, Bee gives you a template for everything, but it also has tools that allow you to build your own email newsletters. The drag-and-drop feature allows you to pick and choose the elements that best suit your personal needs. The versatility also allows you to customize every email you send, then download it as an HTML so you can send your emails to anyone from anywhere. Another great advantage of Bee is that it allows you to save various content from different emails that can then be used in other templates. No need to start from scratch.
With Bee, you do have a 14-day free trial and plenty of free templates to use if you do not want to sign up for an account. If you would like an account, Bee offers different versions of their Pro account depending on the field you are in. For instance, they have Pro Freelancers, Pro Team, Pro Agency, Pro Enterprise, and Pro Nonprofit; Pro Freelancer starts at $15 a month.
ThemeForest
Price: $6-23/template
ThemeForest is an awesome resource for email templates if you have some budget to spend. Their library has over 460 newsletter templates in all different colors, styles, and themes. The templates are rated using a four-star system, and you can filter by rating, price, recency, and popularity.
Here’s one example from its library:
Market – Responsive Newsletter with Template Builder ($19)
This template has eight prebuilt layouts, 24 color variations, 24 full-layered PSD files, and more. Plus, it’s supported by all major email clients.
Mailchimp
Price: Free – $200 per month
Mailchimp is an all-in-one marketing platform that helps small and large businesses scale and grow their business through marketing techniques and automations. Mailchimp has a variety of pre-made templates in their email newsletter tool. Aside from giving you over 100 designs to choose from, Mailchimp also gives you the option to download their Email Blueprints, which allows you to customize HTML templates.
Cakemail
This is another source where you will find free email and newsletter templates that you can use for your campaigns. The templates are available for different kinds of emails that your business might send like welcome emails or deals and offers. This source is especially good for finding newsletter templates as they have quite a few unique designs.
Are these templates right for you? They can be used by businesses from different industries as these templates can be easily customised.
Still not satisfied with the selection of templates provided by the sources mentioned above?
EmailOctopus
This is a lesser-known source that also has a good selection of free email templates. Their template designs are mobile-responsive and look just as good on mobile devices as they do on laptops.
While they do not boast a large selection of templates, their designs are minimal and can be used by anyone. Their 11 unique email templates are enough to meet your basic email design needs and get you started. However, unlike some other sources listed here, there aren’t dozens of options by category. So, either you like their design or you don’t, there’s not much to choose from.
Stripo
If you prefer to look at multiple design options and don’t want to put much effort into customisation, then this is the source for you. With over 300 email template designs you’d want for nothing more. Whatever kind of email you want to send, you will find several email templates for it. This is an excellent source for email templates for marketers that are looking for tons of unique design ideas.
They also provide customised email templates for different industries. So, all you need to do is use a template predesigned for your industry and you won’t need much customisation. Of all the sources listed here, this is probably the biggest in terms of their collection of email templates. And, after you look at their selection, chances are, you won’t need to look any further.
Canva
Price: Free – 20.00 per month
Canva is an online graphics software that provides free templates for a multitude of things like Instagram posts, resumes, and email newsletters. Canva is a great tool because you can find free templates for specific niches like fashion, tech, culinary, and many more. While there is a paid tier, many of the premade templates are free, and you can add your own customizations without having to pay extra.
Adobe Express
Price: Single Application: $33.99 a month | Full Bundle: $79.99 a month
Adobe Express, formerly known as Adobe Spark, is another browser-based graphic design tool that has a multitude of templates and functions to help any company create a newsletter. Similar to Canva, Adobe offers premade templates based on industry categories like photography, architecture, and fashion. To access the templates, you must sign up for an account with Adobe.
Conclusion
The problem is that most people just use templates for emails. However, when you are using email templates, then you need to be using the best one according to your purpose and goal.