Every business has to focus on their email marketing strategies. If you don’t have enough people who are opting in, or if you are not getting a good enough return on your investment, the future of your business is at stake. Choosing the best enterprise email marketing software can have a huge affect on the success of your email marketing program. I compiled this list of the top 10 best enterprise email marketing software for you to use as a guide when looking for an integration and automation solution for your business.
The goal of every well-known company is to keep their business productive by using the best Enterprise Email Marketing Software that can certainly increase the efficiency and revenue. In recent times, email marketing has become one of the best ways to get potential customers to know about your business.
What makes a good enterprise email marketing platform?
In the SaaS world, enterprise refers to a large business that could have hundreds of employees and thousands of leads to deal with on a monthly basis. Generally speaking, a company with more than 250 employees is considered to be a large enterprise and this is the kind of business enterprise software is designed for.
Unlike smaller businesses, you need a system that your entire sales and marketing team and use seamlessly. You also need a platform that empowers you to handle a large volume of leads and customers and increase the number of leads you’re capable of dealing with as your business grows.
Here are some key things to look out for in enterprise email marketing/CRM software:
- Leads/customers: Enterprise tools should allow you to handle high volumes of leads/customers.
- User profiles: Check the limit of user profiles you’re able to create.
- Automation: These are the features that will help you handle and convert more leads with the same-sized team and budget.
- Personalisation: These are the features that help you turn customer data into more effective marketing messages.
- Analytics: You want to know how your entire team is performing as a unit and as individuals.
- Testing: Built-in testing features should be part of any enterprise email marketing tool.
- Priority support: As an enterprise customer you should be first in line for support when you need it.
- Dedicated account rep: You should also have a dedicated account rep who is familiar with your business and account, as well as the platform itself.
- Integration: You want to make sure your enterprise email marketing/CRM software integrates seamlessly with your other tools.
- Templates: Quality is more important than volume and the ability to create, customise and save your own templates is important.
You need all of this in an intuitive platform that your entire team can get to grips with and use to improve sales and marketing results. These are standards we’ve set for the recommendations in this article and here are the five top platforms we think you should pay attention to.
Best overall email marketing software
With over 130,000 customers, it’s not surprising that ActiveCampaign was the most commonly mentioned tool in our survey of email marketing software options for 2022.
ActiveCampaign has earned its reputation as a leading marketing automation tool by focusing on building a world-class product that provides multiple solutions for B2C, B2B, and e-commerce businesses from around the globe.
ActiveCampaign’s automation builder is as simple to use as a flowchart or mindmap
It’s by far the most advanced email marketing platform on our list, with machine learning and predictive tools enabling marketers to work smarter and deliver higher ROI.
Often credited with pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easier to use than some tools on our list.
ActiveCampaign also provides exceptional deliverability rates (>99%), integrates with 870+ third-party tools, and goes above and beyond with its security and compliance measures.
ActiveCampaign offers 870+ integrations, including Salesforce, Shopify, Google Sheets, & Slack
As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.
You might think all these features come at a hefty cost. Yet, starting at only $9 a month, ActiveCampaign is reasonably priced and more affordable than many of the tools on this list.
And ActiveCampaign recently published their Customer Success Commitment, outlining 22 guarantees from their support team, including free implementation and migration.
ActiveCampaign features overview:
- Built-In CRM
- 870+ Integrations
- Split Actions & A/B Testing
- Goal Tracking & Attribution
- List Segmentation
- Win Probability
- Dynamic Content
- SMS & Site Messaging
- Drag-and-Drop Editor
Best for B2B service companies
HubSpot is a well-known and respected tool that provides a dedicated CRM, email marketing software, landing page creation, online chat and forms management, and everything in between.
HubSpot offers email campaign A/B testing as a part of their all-in-one marketing platform and sales management system
By using HubSpot as the backbone of your marketing and sales, you can more easily attribute revenue to the marketing campaign, newsletter, or blog post that influenced each sale. In this sense, HubSpot is more of a CRM that also offers email marketing and automation.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”– John Wanamaker
HubSpot has a WordPress plugin that gives you the ability to send email campaigns directly from WordPress. The plugin also lets you use a HubSpot form or chat widget to automatically capture contacts in your CRM, all without leaving WordPress.
Get started with HubSpot for free – no credit card required.
Is HubSpot worth the money?
While loved by many, HubSpot was the second most likely response (behind Mailchimp) to the “Which email marketing software are you leaving?” question in our survey of 1,700+ email marketers. The reason is almost always the same – the high price.
HubSpot positions itself as an affordable option for small businesses by providing free versions of their products. But don’t be fooled by the low entry barrier. As your requirement for more advanced features grows or your email list gets bigger, the platform becomes exponentially more expensive.
One business owner I spoke with started on a $50/month plan, and within a year needed a $2,000/month plan that had to be paid annually. The only difference was an extra 15,000 contacts and adding marketing automation, yet they jumped from seeing $50 leave the bank to $24,000.
I do tend to feel conflicted about HubSpot. On one hand, you can get the same functionality for one-tenth of the price using ActiveCampaign, Benchmark, or similar tools. But on the other hand, if knowing what influenced each sale is a problem worth paying a five-figure sum to solve, HubSpot is a strong contender.
This is why we suggest HubSpot as an ideal choice for B2B service companies, where the value of winning a handful of extra clients a year would easily cover the cost. This extends to larger, more sophisticated agencies that must provide clients with in-depth reports on their marketing funnel.
If you’re only looking for email marketing software, using HubSpot is probably overkill. But if you have a wider plan to improve performance across your entire marketing funnel, HubSpot is a solid option – just don’t expect it to come cheap.
Best for building your customer base
Sendinblue offers multiple nurturing tools to help you easily turn leads into customers, such as their intuitive sign up form options, landing page builder, and an intuitive and responsive email editor.
On top of being a clever all-in-one digital marketing solution, Sendinblue also offers advanced reporting and plenty of customisable templates, making it one of the best-performing email platform choices available today.
You can quickly create an email marketing strategy with Sendinblue, as well as handle SMS and site chat messages, integrate Facebook ad management, and easily keep track of it all with a built-in CRM.
Sendinblue allows you to easily build email marketing automations for all of your campaigns
Thanks to all of your digital marketing efforts being in one place, Sendinblue is an excellent way to attract and retarget all of your leads. As an added bonus, you’ll enjoy unlimited contacts and only pay for the emails that you send, instead of shelling out more money as your list grows.
And if you’re interested in customised HTML emails, Sendinblue’s pre-built developer recipes will help you to easily send transactional or bulk emails, as well as several other handy options for developers.
What features does Sendinblue offer?
- Marketing Automation
- Contact Segmentation
- Built-In CRM
- Email & SMS Marketing
- Shared Inbox
- Live Chat
- Transactional Emails
- Landing Pages & Subscription Forms
- Facebook Ads Management
Best choice for creating personalised emails
If visual appeal is important in your marketing, Campaign Monitor is an email platform you should definitely check out. Especially if you’re looking for a custom email strategy to ensure brand consistency.
You’ll have full control over how every message looks, thanks to Campaign Monitor’s gorgeous templates and a drag-and-drop email builder. Quickly create a great-looking email by customising fonts and colour schemes, and add no-cost stock photos with built-in access to Unsplash.
Create visually appealing and effecitve campaigns with Campaign Monitor’s Customer Journey email builder
With a 99% customer satisfaction rating, Campaign Monitor offers users a dedicated team of service consultants to provide you with ongoing support for account setup, best email marketing practices, and strategies to increase your deliverability rates.
You’ll also get superior contact segmentation, which allows for laser-focused targeting and uber-personalised emails that stand out from the crowd. And with the included link review tool, you’ll never have to worry about outdated or broken links in your messages again – your emails will be automatically reviewed for URL issues.
What are Campaign Monitor’s key features?
- Email Template Builder
- Transactional Emails
- Analytics & Insights
- 100s of Integrations
- Link Review Tool
- Segmentation & Personalisation
- Signup Forms & SMS Marketing
Enter the email marketing battle arena and face the competition like a pro. Enterprise email marketing software gives your brand the edge over competitors. I have selected some of the best email marketing software used by leading brands.