Instagram is a popular social media platform with over 2 billion active users. And, as an added bonus, it’s very easy to use and manage. But what about the people who just want to get started on Instagram? How do they know where to start? We’ve got you covered! In this article, we’re going to introduce you to the Best Free Analytics App for Instagram, best free instagram analytics app 2022 and instagram follower analytics free.

What is Instagram Analytics?

Instagram Analytics is a free app for mobile that allows users to track their social media activity and measure the success of their campaigns. The app has been used by millions of people to measure the success of their brand, product, or service.

How to use Instagram Analytics

To use Instagram Analytics, you first need to create an account and set up your data. You then need to add your website or business name and Instagram account information. After setting up your data, you can start tracking your social media activity using the following steps:

1) Click on the three lines in the bottom right corner of the main screen and select “Create new report”.

2)Enter your website or business name and Instagram account information into the text fields below.

3)Click on the “Create report” button and you will be taken to a page where you can enter all of your data.

4)The next step is to click on the “Generate report” button at the top of the page. This will generate a report that includes all of your social media activity from both your website and Instagram account.

How to Get started with Instagram Analytics.

Setting up and using Instagram analytics is relatively easy. All you need is an Instagram account and a computer. After setting up your account, visit the “tools” section of your account settings to get started. There, you’ll find a variety of reports and tools that can help you improve your brand on Instagram.

Use the Reports and Tools

The reports in the tools section of your account settings are designed to provide you with insights into your followers, posts, and overall engagement with your account. By reading these reports, you can see how people are engaging with your content, what pages or hashtags are resonating most with followers, and how often certain post types are being shared.

Get insights into your Instagram followers and posts

To get the most out of Instagram analytics, it’s important to keep track of who follows you and what posts they’ve seen. To do this, visit the “followers” report in the tools section of your account settings and check for any new or updated followers. You can also use this report to see which hashtags or pages are resonating most with followers#). Additionally, by examining the comments on your posts, you can see whether potential fans have enjoyed or commented on them#).

Use the Analytics to Improve your brand

By using Instagram analytics data as well as other marketing research techniques, you can improve your brand perception online.#)

Best Free Analytics App for Instagram

  1. Instagram Insights

Followers and mentions are a key specialty Image via

You automatically have access to Instagram Insights, a free analytics tool, if you have a business account there. You can see when your audience is on Instagram, which of your posts are the most popular, and the impressions and reach of your account using the insights tool.

To determine whether your paid efforts are effective, you can also compare your original post with a promoted version of the post. Although the tool is not the most user-friendly and can only be used within the app (there is no desktop version), it offers a good basic overview of your Instagram analytics for both individual posts and your entire account.

  1. Iconosquare

Social monitoring is a key specialty

Iconosquare offers a three-in-one Instagram marketing solution. You can schedule new posts, keep tabs on what people are saying about the market (or your brand), and, of course, track your Instagram analytics on the platform. Your posts’ reach, engagement, impressions, and even the effectiveness of your Instagram Stories are all displayed in these analytics.

Iconosquare also features competitor and hashtag tracking, enabling marketers to assess their performance in relation to the people and issues that matter to them. The platform offers a two-week free trial as well as a number of complimentary tools, including an extensive Instagram Audit.

  1. Squarelovin

Key’s area of expertise is follower insights

Most of the data you’d need to analyze your progress over the course of the year is available in Squarelovin’s free Instagram Insights tool; for example, you can get a monthly analysis of your posts or a history of them broken down by month, day, or even hour.

The tool also provides information on the interests of your followers and how to increase engagement with your posts. Depending on when your followers are most likely to be using the app, you can even determine the ideal time to post.

  1. Crowdfire   

Key’s area of expertise is content curation

Crowdfire gives marketers the ability to plan posts, assess their effectiveness, monitor brand mentions, and gather online content about their sector. When choosing what content to include in their Instagram strategy, marketers can increase their visibility with the aid of the product, which provides article and image recommendations from other websites.

The analytics tools from Crowdfire display your Instagram data in a variety of readable charts. They also dive deep into a variety of advanced metrics that display your long-term performance.

  1. Pixlee’s  

area of expertise is social reports

Kenneth Cole, Sonos, and many other well-known companies have used Pixlee’s impressive free tool. You can use it to generate shareable reports that you can send to your entire marketing team, and it lets you examine metrics to determine how to boost engagement and gain more followers.

The tool also assists you in locating influencers or brand evangelists who are promoting your goods so that you can develop influencer campaigns that are more successful.

  1. Union Metrics

Principal expertise: hashtag analytics

Union Metrics offers a free monthly Instagram checkup but does not give away its Instagram Analytics tool. The assessment reveals which hashtags will raise your engagement, which of your posts are most liked by your followers, and what time of day they access the app.

Although the tool can only provide you with analytics for the previous 30 days, it’s a useful option for examining recent trends and themes and discovering ways to improve your metrics right away.

Best Free Instagram Analytics App 2022

  1. Squarelovin

One of the few tools that provides Instagram analytics without charging is Squarelovin. It allows you to obtain monthly analyses of your growth and most recent posts as well as a history of your content organized by hour, day, month, and year. The app also provides information on the preferences and interests of your audience as well as the best and worst times to post.

Depending on which posts are most popular with your followers, you can even decide which hashtags and filters to use.

Cost: Use is free.

  1. Pixlee

Another free Instagram analytics tool that can be used to track your best-performing content and come up with concepts for fresh content is this one. Additionally, Pixlee has an easy-to-use reporting feature that offers weekly performance reports. Additionally, you can connect with supporters who are writing about your company on social media using its data to find social media influencers.

Additionally, it provides hashtag tracking and statistics, a way to determine which of your posts are the most interesting, and a way to monitor Instagram follower growth.

Cost: Use is free.

3. Crowdfire

The Instagram stats provided by Crowdfire provide a thorough analysis of the performance of your Instagram business account up to a given date. You can select a range from yesterday to 90 days ago. The alternative is to select a custom date range that is no longer than 90 days. Additionally, you can select any Instagram metric you want to compare using the platform, including posts, likes, reach, followers, comments, profile views, email link clicks, and text message clicks.

By switching the small switch at the top of your Crowdfire dashboard to “ON,” you can even compare your performance over the current period to that over the previous one.

Price: Data for the previous day can be viewed for free.

  1. Later

Another Instagram analytics tool called Later can help you expand your company by enhancing your IG marketing approach. This platform stands out due to its Linkin-bio feature, which lets you link your Instagram posts to particular URLs, like product pages. From your Instagram profile, you can then monitor website clicks, page views, and click-through rates in addition to seeing how many sales a particular post led to.

Even though Later has a free plan for individuals, you can access its paid packages to gain access to a variety of useful IG analytics, including Instagram Story insights.

Price: Starting at just $9 per month.

  1. is a different Instagram analytics tool you might want to use. It generates PDF reports that can provide you with information on metrics like the expansion of your following, rates of engagement for posts and profiles, most popular photo filters, and more. Additionally, you have the choice to export your data in a lovely format, which enables you to inform other stakeholders about your Instagram marketing initiatives.

A 14-day free trial that can be extended at your request is also available on This guarantees that you can test it out without spending any money to make sure it’s the best Instagram stats app for you.

Price: Just $9 per month to get started.

Instagram Follower Analytics Free

  1. Iconosquare (formerly known as Statigram)

Iconosquare, also known as Statigram to some of you, is appealing to both the typical social media user and major brands using the social tool to boost sales.

The desktop app offers both high-level and detailed analytics, such as total likes received, a history of your most popular photos over the course of your account, the typical number of likes and comments per photo, follower growth charts, and much more.

But things don’t stop there.

To increase cross-channel engagement, Iconosquare users can also add a unique Instagram tab to their Facebook pages. Additionally, the social media platform has an embed feature that enables you to display your Instagram photo gallery on your website.

2. SimplyMeasured

Check out SimplyMeasured’s free Instagram user report if you need to give your team or management executives a high-level overview of your brand’s Instagram account.

Users can expect to receive a thorough two-month report from the web-based report, which is available for accounts with up to 25,000 followers. The report includes analytical data like the average engagement per photo, keyword analysis for comments, the most active followers, the best time to post to get the most engagement, the top locations and filters, and much more.

It’s undoubtedly the best and most straightforward breakdown you’ll find for a free report.

  1. InstaFollow

This is a straightforward tool that gives you information specifically about your follower base on mobile devices. It is accessible to iOS and Android users.

You’ll be able to: once you download the app and link your Instagram account to it.

  • Observe who is following you and who is not
  • Followers you don’t follow back can be tracked.
  • Keep track of the users you follow who don’t return the favor.

Within the app, you can easily tap a user to follow or unfollow them.

You’ll be better able to understand who your followers are and how to grow your following if you have access to this kind of information.

  1. Union Metrics

The company claims that Union Metrics’ web-based tool, which is similar to SimplyMeasured’s, allows users to receive statistics and data about their Instagram account “in just two minutes.”

The free report from Union Metrics, which includes information on when to post, which hashtags get the most engagement, who your top fans and followers are, and what kinds of content you should increase or decrease, boasts that it incorporates some of the algorithm from their paid tool.

Union Metrics is still worth two minutes of your time for some really great data, even though it is less insightful than SimplyMeasured.

  1. Crowdfire (formerly known as JustUnfollow)

The free Instagram and Twitter analytics tool Crowdfire can be accessed on the web and through a mobile device (on iOS and Android).

In essence, the app is a relationship management tool that aids users in discovering and identifying both their inactive followers and those who are unfollowing them. By identifying relevant users to follow based on your past following patterns and hashtag usage, the free tool also assists you in discovering new follower opportunities.

Have you ever taken a picture and forgotten to upload it to your Instagram account? With Crowdfire, you can program the application to notify you when it’s time to upload a photo to your account.

Tips for using Instagram Analytics.

One of the most important aspects of using Instagram analytics is to be able to track your engagement. By understanding how often and in what ways users visit your account, you can better understand what content is working well and which ones might need more work. Additionally, by using reports to back up your findings, you can quickly and easily adapt your marketing strategy in order to stay ahead of the competition.

Use the Tools to Get More Insights

In addition to tracking engagement data, Instagram analytics also allows for insights into user behavior. By understanding how people are interacting with your account and its features, you can better understand why and how popular certain posts are. Additionally, by using these insights to improve your marketing strategy, you can create more engaging content that resonates with users.

Improve Your Instagram Marketing Strategy

One of the most important things anyone can do when it comes to managing their Instagram account is improving their marketing strategy. This means creating content that resonates with users, setting goals and objectives for each post (including engagement levels), and living constantly aware of customer feedback in order to make necessary changes or adjustments quickly!


Instagram Analytics can help you track your website’s performance and see how your brand is performing on the platform. By using the reports and tools, you can get insights into what is working well and where you could improve. Additionally, by improving your marketing strategy, you can see increased engagement and conversions from your Instagram posts.

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