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Best Free App for Social Media Management

Are you looking for the best free app for social media management? Are you in a hurry because you need to post a blog, but can’t find the best free app for social media management? It’s okay, we’ve been there!

Social media tools are a hot trend in digital marketing right now. Not only are more businesses getting familiar with social media marketing, but the technology behind it is changing as well. There are some free social media management tools available today. Are you curious to know which social media tool covers those bases? Read More!

What is social media management?

Social media management encompasses many moving pieces in the process of managing online interactions and content on social media channels like Facebook, Instagram, LinkedIn, Youtube, and Twitter. It’s to create the online face of a company, promote and sell products.

A social media manager is in charge of handling social media activities with many tasks, from creating, scheduling content to analyze data, and engaging with the audience.

Therefore, social media management goes beyond just posting things to your company’s social media accounts. It starts with determining which person you want your company to represent on social media. Then you’ll need to create appropriate content, engage with the audience, and look for new opportunities to increase visibility as well as reach out to more people.

Social media management techniques

Social media management can be time-consuming and irritating. It’s also a job that requires a wise investment and considerable effort. And if you want to be a top-notch social media manager, here are a few of the best tips:

Quality first

Consistency is the key to social media content publishing, but it would be better to have nothing rather than nonsense posts with invaluable content. Having a constant flow of updates is no more important than sharing content that delivers value. You’ll want to make sure that your content is excellent or appealing enough to be re-shared or retweeted, and your brand name is mentioned.

If you can create content that stays relevant and useful for your audience over time, there would be an influx of engagements. This tip is way more effective to gain the audience’s attention and build a long-term bond with them across social media channels. After all, content is the core of social media marketing.

Data tracking and analyzing

Data doesn’t tell a lie, it shows your social media strategy is hitting the mark or not, which content is favorable and which one is falling. You will not know your posts have reached out to how many people and the engagement rate if you don’t look at the numbers! Therefore, tracking and analyzing data plays a vital role in social media management.

Many tools help to mine social media data quickly, such as Buffer – useful for analyzing tweets or looking at Facebook insights. You’ll get to know metrics related to every goal you’ve set for your social media strategy.

Automate repetitive tasks

Getting bored with overwhelming and mundane tasks that need to be done on social media day by day? You can stop wasting time on those repetitive tasks and save time by automating your social media efforts.

But how? Many tools can ease your social media management by various automation recipes. They are not only available for automatically sharing posts across many platforms at once, but also enabling you to find new content. One of the most recommended tools is IFTTT that we’ll discuss more in the next section.

Use essential tools

You can maximize your social media efforts by using multi-functional tools. These tools can help you manage your social media campaigns more effectively, streamline your workflows, and save hours of fulfilling your social media feeds.

Social media management tools have various functions ranging from scheduling to tracking and analyzing data. You may use different tools for your social media activities, depending on the purpose and requirements of your social media strategy. Whatever tools you use, make sure it fits your business in terms of price, functionality, usability, and efficiency. It can waste time and money if you’re using the wrong tool.

What makes a great social media management tool?

Social media management apps have one purpose: to make managing your business’s social media presence easy and efficient. Most small businesses don’t have the staff or the time to waste posting individual updates and checking in on each site a few times every day. With this in mind, we set out some pretty firm criteria on what we felt made a great social media management tool:

  • Each app had to support multiple social networks: at the very least, Facebook, Twitter, and Instagram. Support for other networks or services was a bonus but not essential for inclusion.
  • It’s easy to waste time on social media—whether you’re posting for yourself or your business. It shouldn’t be a hands-on job that takes time every day. This meant we required apps to enable you to schedule future posts and updates so you could batch your social media work into a couple of blocks each week. Also, it was ideal if apps offered access to your social media inboxes away from the distraction of the feed, so you could reply to customers without getting sucked in. 
  • Social media shouldn’t be a crapshoot. Different audiences will engage differently with different kinds of content. To make it easier for you to identify what content works for your audience, the best social media management tools will offer detailed analytics on how your posts do. (Unfortunately for marketers, not all social networks allow the same kind of analytics, which means you won’t necessarily get the same features for every social network you use.)
  • Finally, all the apps had to be cost-effective for small and medium businesses. There are plenty of enterprise- or influencer-focused apps out there that charge a serious premium for features you’ll never use. Price wasn’t as much the issue as value for money.

It’s also worth noting that every app has a free trial or even a totally free plan. Don’t decide on one based just on our observations; try the two or three that sound like they might suit you best, and go from there.

The Free best social media management tools

1 : Later

We couldn’t kick off this list without mentioning Later, because managing social scheduling is kinda what we do best! ????

We know that social media managers and business owners are busy people, and managing your social platforms shouldn’t take up all of your working hours.

So to help you streamline your workflow and get your social strategy in order, Later can plan, schedule, and post your content across all your social media platforms.

From crafting your post and nailing your Instagram aesthetic with our Visual Planner, to publishing across multiple platforms, and driving traffic to your business — Later does it all.

Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do.

And Later is FREE! Sign up to start managing, scheduling, and posting across all your social platforms at once:

2 : Over

Over will help you improve your social game, especially if you want to create interactive and eye-catching content for your feeds.

It’s got a bunch of built-in templates and pre-designed layouts that are straightforward to use, even if you have no design experience.

Over’s particularly useful if you’re looking to level up your Instagram Stories and Facebook Stories — with just one or two quick edits, you can have an animated Instagram story for your feed.

But it doesn’t just stop with Instagram Stories on Over — you can create tons of different social assets to fill your feed. Think quotes, Facebook Cover images, Pinterest pins, and more!

Plus there are heaps of options so you’ll easily be able to find a design to match your brand’s voice and aesthetic — you can even import your own branded fonts!

3: Adobe Spark

The whole Adobe suite is full of great programs but we have a special place in our heart for Adobe Spark, which can take your content to a whole new level.

Both Adobe Spark Post and Adobe Spark Video are great tools for creating social assets for your brand, but when it comes to making ads that your followers actually want to look at, Spark rules supreme!

It’s all too easy for viewers to swipe or scroll past ads without thinking — so you’ve got to make them eye-catching and skip-proof!

Even if you’ve got no graphic design experience, you can use Spark to make captivating short videos as well as beautiful static pics. And the free version has more than enough features to get you going.

Plus, it doesn’t stop with ads! You can create Instagram Stories, animated feed posts, Pinterest pins — anything your creative heart desires.

And the best bit? With Later’s Chrome Extension, you can transfer your Adobe Spark designs to your Later Media Library in two clicks — no downloads or file sharing links required, making teamwork a dream!

4: Canva

Another great tool for making creative assets for your social platforms is Canva.

Much like Over, Canva has a huge range of share images templates to choose from, along with built-in color schemes and text pairing options to make your posts stand out from other accounts online.

But one of the real benefits of Canva is that it’s available on desktop — making it easy to share with the team and to make edits in one central location.

Plus, you can upload your branded fonts, color palettes, and images to make sure every share asset is perfectly aligned and reflective of your brand’s style and tone.

And if you’re a small startup or grassroots brand, the free plan comes with 8,000 templates, so you’ll be set up to start designing without dipping in your budget!

Available on: desktopiOS, and Android.

5: PicMonkey

This is the last social media design app in the line-up, but it’s worth checking out if you’re looking to level up your Instagram Stories strategy!

The PicMonkey app is packed full of powerful, intuitive design tools and 100+ pre-made templates for Instagram Stories, which are all fully customizable to match your brand or style.

So you can make sure that you’re sticking to your business goals and delivering the best content possible.

If you’re not quite ready to start from scratch, we’ve partnered with PicMonkey to give you this free storyboarding template that you can use to craft your next Instagram Stories post!

Available on: iOS and Android

6: Google’s Campaign URL Builder

If you regularly collaborate with other brands on co-marketing projects or work with influencers on social media, you might want to consider setting up UTM tracking links with Google.

UTM is short for “Urchin Tracking Module” — to put it in easier terms, a UTM is the piece of unique code you’ll add to the end of your URL.

By adding UTM parameters to your campaign URLs, you can find out where your traffic came from and the route it took to reach you, as well as information about exactly where on a screen your visitors clicked and which keywords were effective.

And the best way to do this is with Google’s Campaign URL Builder — there are 5 parameters you can add to your URLs — source, medium, campaign, term, and content – and each parameter must be paired with a value that you assign.

When your UTM link is created, you can share that custom URL with any of your marketing partners or influencers and easily keep track of how much traffic they generate for your site.

It’s a great way to see what percentage of traffic comes from each of your social platforms too, so you can tailor your content for each.

7 : Facebook & Instagram Creator Studio

Instagram is part of the Facebook family, so a lot of your settings and features, like ads, are managed via Facebook. That’s why Facebook launched Creator Studio — a central place to manage your Instagram and Facebook accounts.

Think of it as a mission control page for your Instagram and Facebook profiles.

With Creator Studio, you can also schedule posts, track engagement rates, monitor comments, place in-stream ads, and manage multiple pages in one place.

And Facebook is always making improvements to the dashboard. For example, Creator Studio was only available for Facebook Pages — but that’s all changed now.

With the new Instagram Creator Studio, creators get access to a ton of new Instagram tools and features, including the ability to schedule IGTV videos. So it’s worth checking it out!

8: Adobe Lightroom CC

Lightroom is another Adobe favorite of ours and one of the best ways to make your Instagram pics look seriously professional.

With Adobe Lightroom, there are countless ways to manipulate your photos, whether you’re editing from scratch or using presets on the desktop or mobile app.

Once you start editing with Lightroom, even just by using Lightroom presets (which are like “filters”), you’ll start to see your image quality drastically improve, and you’ll start to develop a style that is unique to you and your brand.

And while most people associate Lightroom presets with their Instagram aesthetic, don’t forget that you can carry that branding and style into your Pinterest feed, newsletters, or even your website’s images!

The desktop version comes at a yearly fee, but the Lightroom CC mobile app is completely free to use (available on iOS and Android).

9: Wistia and Soapbox

Video content isn’t going anywhere in 2020, and while it’s all too easy to press record with Instagram, sometimes you need a more sophisticated setup for your video files.

Whether you’re hosting a webinar or recording a tutorial, Wistia helps you organize and keep all your video playlists in one place. Without any pesky ads interrupting the flow!

Plus, Wistia comes with a super recording and editing tool called Soapbox — it allows you to record both your screen and your webcam at the same time. Make a presentation a cinch to record, edit, and share with your followers!

10: Mailchimp

In the last few years, newsletters have really had their renaissance.

They’re perfect for delivering content to your followers and keeping your name and brand in their brains week-on-week.

Plus, your newsletter is an audience that you “own” — no need to battle with an algorithm to get your content seen! All you need is a free Mailchimp account, a stellar subject line, and some great content to share with your followers.

You can choose when and what to send to your audience, and where to direct your newsletter traffic to — making Mailchimp one of the best ways for small brands to get eyes on their latest product launches and encourage sales!

Mailchimp also provides insights to help you deliver relevant content that’ll actually make an impression on your followers. And best of all, the basic plan is completely free.

11: Facebook’s Ads Manager

More and more businesses are turning to Instagram and Facebook ads to reach new customers and make sales. But few businesses are tracking their performance.

If you’ve ever run an ad campaign before, you know how important it is to track and measure the success of your current ads so you can replicate (and improve on!) that success in the future.

And when it comes to Facebook and Instagram ads, there’s no better tool for this than Facebook’s Ads Manager.

Instagram uses Facebook’s advertising platform to run all its ad campaigns. So any ad setup, goal setting, budgeting, and creation is all through Facebook Ads Manager!

Once your campaign is live, you can measure your ad performance and see if they’re driving their intended goal with Ad Manager’s many reporting tools.

12: Social Blade

If your business regularly works with influencers, it’s a good idea to build in some health checks for your influencer partnerships. And Social Blade is the best tool for that!

Marketed as a statistics website, Social Blade lets you track user data and growth trends across multiple social channels, including Twitter, YouTube, Twitch, Instagram, and more. And it’s all for free!

Just type in the name of an account, select Instagram from the drop-down menu, and then peruse through tons of valuable insights and analytics.

One Social Blade feature that we really like is Historical Data, which lets you see the number of followers an account has gained and lost every day across a period of time.

If you notice any big spikes in follower growth, it could mean that the influencer is using a bot to grow their account.


Social media is one of the most important marketing strategies available. Even though it’s free and easy to use, it can be time-consuming to manage user accounts across different platforms. The lists above will help you manage and post your content on social media.

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