Have you tried the Best Free Apps for Social Media Content? Whether you are brand new to social media or a seasoned pro, our curated list of the best free apps will help enhance your online experience. Check out our picks below and download the ones that suit your needs!
Get the best free apps for social media content. These apps offer practical ways to post, publish, and archive instantly from your mobile devices.
MuseCam is a great app to help you shoot and edit your photos on iOS. It features a bunch of professional feeling camera presets, manual camera controls, and advanced tools like HSL and Curves.
Canva (Web, iOS, Android, macOS, Windows)
Canva is a powerful, but still simple-to-use, template-based free design app. There are hundreds of thousands of templates, graphics, and photos you can use as part of the free plan (that goes up to millions of assets with a Canva Pro subscription).
When you open Canva, you’re presented with dozens of possible templates for everything from posters to Instagram Posts. It’s a lot to navigate, but there’s great search built in. Click the search bar at the top of the screen, and look for something like “birthday instagram stories” to see more specific options. (I got more than 1,000 suggested templates just for that.)
Once you’ve found a template to work from, the drag-and-drop editor makes it simple to add your own resources. Click Uploads then Upload Media in the left sidebar, add any images or brand elements, and you can drop them straight into the editor. One tip: right-click on any element and click Send Back or Send Forward if you want to move it behind things like the text (which you can double-click on to edit) or the image frame.
Like Google Docs, Canva enables you to share and collaborate with others, so if you want a second set of eyes on your design, click the Share button in the toolbar and then add an email address.
When you’re done, click Download to save your post for, well, posting. If you’ve accidentally included any premium assets, you’ll have the option to pay to remove their watermarks (normally at about $1 per asset). It’s handy if you only occasionally use Canva, but if this happens a lot, you should subscribe to Canva Pro for $12.95/month (or at least check out the 30-day free trial). Pro has heaps of extra designs, and some nice features, like automatic resizing, a social media scheduler, and the ability to upload your “brand kit,” so you can easily add your logo, brand colors, and font to your designs.
If Canva does the trick for you, you can probably stop here—it’s an all-around winner. But if you’re looking for Canva alternatives, keep reading.
Canva Price: Free for 250,000+ templates and 5GB cloud storage; from $12.95/month for Canva Pro, which offers 100GB storage, millions of assets, and more.
Adobe Creative Cloud Express (formerly Adobe Spark) (Web, iOS, Android)
Adobe is the biggest name in graphic design, so it’s no surprise they have an app designed for making social media and web graphics. Adobe Creative Cloud Express (which was on this list last year as Adobe Spark; it’s since been rebranded and updated) isn’t as well known as Photoshop or Illustrator, but it’s better for most people who are looking to create graphics to share on social media. And it’s free to get started.
Template-wise, CC Express still falls behind Canva. It has less to choose from, and the search isn’t as good. Don’t get me wrong: there are still thousands of awesome free templates, but you’re less likely to find that perfect template and more likely to have to spend a few minutes tweaking one that’s close, but not quite there.
One of CC Express’s best features is Quick Actions. On the home screen, you can select things like Resize Image, Trim Video, or Remove Background to quickly make those changes to your photo or video—powered by Adobe’s Photoshop and Premiere apps operating in the cloud, apparently. It’s a really intuitive way to have access to what can be quite advanced tools in other apps.
As an editor, CC Express has some pretty advanced features, but it keeps them out of the way. Almost anyone should be able to create a great-looking social media graphic with it, but if you want to drill in deeper and customize things more, there are advanced layer options, blend modes, color toning, and other features pulled from Adobe’s better-known apps. You can generally access them by selecting any design element and checking out the right sidebar. It really hits that nice middle-ground: quick and easy to use for 90% of jobs, but with the more powerful features available for when you want them.
CC Express is an excellent standalone app for designing social media graphics, but it’s hard to overlook its integration with the rest of Adobe’s Creative Suite. If you plan to scale your business to the point where you need to use (and pay for) Adobe’s more powerful tools, Creative Cloud Express is the way to go. You can create libraries (in the Libraries tab of the sidebar) that are available across all your Adobe apps and pull in photos from Lightroom or brand elements from Illustrator. Adobe Stock images and graphics are also available throughout the app.
Adobe Creative Cloud Express Price: Free for basic features and 2GB of cloud storage; from $9.99/mo for premium features, such as logo upload and placement, branded templates and tools, and 100GB of cloud storage.
Pablo by Buffer (Web)
Pablo is a minimalist tool for placing text over the top of images, from the team behind the social media scheduling app Buffer. It couldn’t be simpler to use or in its design. For me, that’s a feature—but if you need something with more options, check out one of the other great apps on this list.
Seriously, Pablo is a barebones post maker app. Open the website, and you’re straight into the app. There’s no need to create an account—because there are no accounts. In the center of the screen, there’s a preview of your image. On the left, you can search for an image through Unsplash or click Upload Image to add your own. At the top of the screen, click Templates to choose from one of the six defaults. On the right, you can choose the size and shape of the canvas, add a filter, position the text, and insert your logo or another graphic. Click on the text to change its formatting, double-click on it to edit it directly. Oh, and click Reposition to change the position and crop of the background image. That’s literally it.
Once you’re happy with your post pic (and it won’t take long for you to be), click Share & Download to save your image or post it directly to Twitter, Facebook, Pinterest, or Instagram (or queue it up with Buffer). If you do queue it up with Buffer, you can also connect it to any of the other apps you use with Zapier.
For all the lack of options, Pablo is still on this list. It makes it beyond simple to create basic-but-good-looking social media images, and by stripping most features, it makes it impossible to create ugly ones.
Pablo Price: Free
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
Whether you are doing graphic design on an iPhone, MacBook, or iPad, Vectornator is the all-in-one design app for you.
Why? Vectornator has an easy-to-use drag and drop interface, which means that anyone (with any level of design skill) can create eye-catching and impressive designs. Vectornator is specifically geared towards illustration, print, and lettering. However, it has a sneaky additional function that you can use to edit PDFs easily.
Vectornator makes all your design dreams come true with its unlimited undo history, node tools, pen support, custom brushes, auto trace, and time-lapse capabilities. You can easily design your content to look exactly how you imagined.
If you still aren’t convinced, why not try it out for yourself? All versions of Vectornator are FREE.
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