Social media has become a crucial marketing tool for businesses of all sizes and with the constant rise in connected devices, more and more people are taking to social media to promote products and services. This article lists down the best apps for social media marketing as it would help marketers easily manage their different accounts across various types of social media platforms.
We love social media but don’t always have time to manage all the social accounts personally. Here are the best apps to use for writing and scheduling a tweet, photo or video. There are multiple tools available to do your social media marketing. They all have different capabilities so pick the one that works best with your budget and your time.
One of the most popular and well-known social scheduling apps, Buffer allows you to post and schedule updates to Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
The app also has analytics to measure performance.
Choose from a free personal subscription or paid plans ranging in price and features depending on the size of your business.
Hootsuite is another popular social media management app. It gives you the ability to create, schedule, plan, publish, and monitor your posts, plus engage directly with your audience on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Currently, Hootsuite is free for up to two social network profiles. Additional features and accounts can be unlocked in the paid version.
The Later app (previously Latergramme) was specifically geared toward Instagram in the beginning, but it’s since expanded to include LinkedIn, Facebook, Twitter, and Pinterest.
Later allows you to schedule photos, auto-publish with an Instagram Business Profile, and preview your feed with drag-and-drop functionality.
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The paid version has extra features such as scheduling your hashtags in the first comment to avoid clutter in the caption, publishing multi-photo Instagram posts, and scheduling videos.
Plann is an Instagram planner where you can schedule posts, edit photos, and create stunning story templates with Canva stories. It also allows auto-posting for images and videos and lets you know the best times to post on Instagram.
Canva’s latest app gives you access to prebuilt templates and editing features for professional, creative designs. Add text with over 700 font options and special effects.
For social media, Canva features an Instagram story editor, story highlights maker, Facebook posts and covers, Twitter banners, YouTube thumbnails, cards, invitations, photo collages, and just about anything else you can imagine.
Canva is especially versatile in that it can handle a variety of other design needs outside of social media. Whether you need wedding invitations, book covers, memes, brochures, or anything in between, Canva can handle it all.
REP is a free marketplace platform where influencers can connect with brands for collaboration. Businesses can post a product to feature, and then influencers will apply for free, paid, or PPC collaborations.
REP also offers raffle prizes to influencers and analytics for engagement rate, audience interest, et cetera.
Get On: App Store | (On Android, REP can be accessed only via a browser)
Facebook Business Suite
Facebook has branched into an expansive network of content (Groups, Marketplace, Watch, etc.). It can be difficult to manage everything on top of your business page.
The Facebook Business Suite (formerly the Pages Manager app) helps you streamline everything in one place – posting, commenting, reacting, replying to private messages, updating page settings and images, and tracking statistics.
And the best part? This app is free!
Facebook Ads Manager
If you want to play, sometimes you need to pay. And if there’s one thing you have to sit down in an office for, it’s running ad campaigns, right? Wrong.
Every part of a Facebook ad campaign, for example, can be done from mobile through their Ads Manager apps.
Optimize copy or adjust budgets from anywhere since every minute is crucial. Or upload media from your phone to use in future campaigns.
Iconosquare is a great tool for managing your overall Instagram strategy and presence. Content planning and scheduling on the mobile-first platform become easy whether you’re uploading original content or reposting another user.
You can manage multiple accounts, posting, optimizing, and analyzing your performance from mobile. The app lets you view analytics and save hashtags and other content.
Live video continues to be a top-performing type of content, helping you stand out in increasingly competitive social media algorithms.
Another key advantage of live social video is that it can be broadcast from anywhere. It’s perfect for capturing moments on the go, especially for your Facebook page.
BeLive.tv’s mobile apps let you use their freemium service to broadcast live to your brand’s Facebook followers. You can even add branded frames and split-screen interview formats to your broadcasts.
Going live through third-party apps gives both you and the viewers a nicer and more organized experience, making it easier to foster engagement with video in real-time.
Quik | Apple | Android
If you ask anyone what the most engaging and digestible type of content is, they’ll tell you, “Video content.” Just ask Facebook’s VP for EMEA, Nicola Mendelsohn, who believes the tech giant will be populated exclusively by video content by the year 2020. That doesn’t leave a lot of time for marketers to master the video-making and video-editing skills necessary to produce solid, regular content.
Have no fear, though, because now you don’t have to (although it’s a valuable skill to learn) thanks to the handy app, Quik. Using Quik, you can make silky smooth video transitions, synchronize music, and add any necessary filters easily. It’s perfect for short recaps or highlight videos. It removes the tedious work needed to stitch each clip together. I just started using Quik, and I find that it adds a whole new dimension to the type of content I can create.
If there’s one program all marketing beginners should master, it’s Photoshop. It’s a wonderful tool for designing content and editing photos. Unfortunately, the program costs a good chunk of money and has a bit of a steep learning curve, so it’s not always the most facile tool for marketers to acquire. That shouldn’t deter you though, because there are plenty of apps that can provide you with photo editing tools at a more basic level.
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One free app that I’ve been using for years is Over. It allows you to add text and artwork layovers to your photos. Want to add some messaging and texture to your images? Now you can with this easy-to-use app. It’s great for calling out locations or people, and there are hundreds of additional in-app purchases that can provide additional artwork for your every desire.
We all want our photos to look professionally edited, but the marketer working alone rarely has the time and equipment for that. Even if I were to invest in a DSLR camera, I would still need a lot of practice before I started churning out high-quality photos. Even then, I’d still need to master the editing side of things.
I can’t help you with the camera, but I can share an app that gives you a one-stop photo-editing shop. There are some basic photo editing tools available on your smartphone, but with Snapseed, you get all of those photo basics coupled with more advanced features like Lens Blur, HDR Scape, and Glamour Glow which can add a whole new layer of detail to your photos. It’ll take some practice, but your photo collections will shine in a whole new light—literally and figuratively.
Most social media platforms maintain the same basic functions of liking, commenting, and sharing content. It’s an easy and uniform way to engage with other web users. Unfortunately, Instagram seems to buck the trend, as, until September of 2015, users could not share the content of others. Now, users can share privately with their friends, but not publicly to their feeds.
Instagram cites the “personal” aspect of their platform and “prevention of spam” as the reasons for their limited reposting functionalities. Consumers still crave the mass sharing option, and with the app Repost, you’re able to share your friend’s content, or that of anyone else you see fit, to your feed. I’d recommend against using Repost frequently because you want to maintain the integrity of your own Instagram page, but sprinkle it into your mix every once in a while if you find something worthwhile.
CoSchedule | platform
Once you’ve finally created your beautiful content, you can put your finished product online. The finish line seems to be right in front of you, but with as many as eight social media channels to update, it’s merely a mirage. If you’re updating everything on the fly, the process can feel like an eternity. If you schedule everything ahead of time, you save a lot of stress and headache, but you still face the daunting and time-consuming task of updating eight accounts for every post.
For the longest time, I toiled away with mediocre scheduling tools until I found CoSchedule. Now, I can update as many as six social media channels simultaneously with my chosen content. Not only that, but I can integrate WordPress blogs, bit.ly links, and schedule at optimal times, all within the same platform. It’s been a lifesaver!
Used by McDonalds, Sprint, and major industry influencers with millions of followers, SocialDrift is an Instagram marketer’s best friend. The platform automates Instagram interactions, which help to organically increase follower count. Users just need to provide SocialDrift with information about ideal Instagram followers, and the platform will use machine learning to engage users through likes, comments, and follows. Because of this engagement, users will frequently follow accounts in return.
In time, SocialDrift can dramatically increase the number of high-quality Instagram followers through the platform’s Instagram bot, named Securebot.
Buffer offers a swift solution for businesses swamped by the multiple social media accounts they must manage. The application innovates marketing by allowing individuals and businesses to queue posts for their various accounts. Buffer works for several third-party extensions, in addition to the regular line-up of social platforms.
Furthermore, the app boasts many powerful tools like photo editing, group collaboration, and detailed data analytics about social media performance. Essentially, Buffer can take a jumble of social media accounts, organize them and in the process make marketing more manageable.
Are you a team managing social media for a lot of different clients? Sendible is the tool for you. Sendible has unique inboxes for each brand, accessible by any member of your team, so communication is streamlined. They also offer a content engine that suggests new material based on the topics of your profiles and followers. In addition, calendars are fully interactive. Who said teamwork has to be hard?
MavSocial is a management tool that focuses on graphics and videos for Facebook, Twitter, LinkedIn, YouTube, Instagram, and Tumblr. You can schedule or preview content to any or all of those platforms. And if you’ve run out of content, simply reschedule. MavSocial also has features for engagement analytics, collaboration, galleries, image database, and campaign creation. Choose from their 5 plans to get what works best for you.
Snapchat’s introduction of Stories in 2013 has rapidly spread the feature across social media, with many other platforms joining the trend to reap some of its benefits. Storyheap is tailored for the Story feature, allowing brands to manage their Story straight from the web.
In addition, Storyheap offers in-depth analytics about the current and projected popularity of a brand’s Story. For now, the app is limited to Snapchat and Instagram, but support for other platforms is in the works.
Having high-quality content and images is crucial; after all, nothing drives away a follower like poor quality. Unsplash is a database of gorgeous, high-resolution, watermark-free images that are free for use. You can use the search engine, or browse collections like “Still Life” or “Photos for Parent Bloggers.”
Once you find an image you want to use, you can either download it or save it in your collection for future use. Unsplash allows anyone to have high-quality, high-resolution images.
Many of these apps are also compatible with Android devices. My goal for these five social media apps is to make you think about how you can combine them together to take your social marketing to the next level. With a little creativity, and a lot of testing, you can diversify your social presence and make the most of your time in the process.