Social media scheduling apps can help you manage your time, stay on top of your posts, and save you from the hassle of manually posting to your accounts. I test drove a handful of free social media scheduling apps and narrowed them down to 5 solid contenders. But don’t take my word for it: read through my full reviews and decide which app is right for you.
Social media scheduling isn’t a necessity for businesses, but it is certainly very helpful in saving time and effort. This is why social media scheduling apps are probably more necessary for entrepreneurs than for those already well established in their marketing goals. Many of these professional-grade apps cost money, so you may want to take some time to freeware alternatives before settling on one of the paid options we’ve covered here. This will help you weed out any ineffective tools and hone in on exactly what you need from a social media scheduling app.
ContentCal is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media. The platform also defines user permissions and streamlines the approval process, manages multiple accounts in one centralized location, and communicates and collaborates with your team on upcoming content. With ContentCal Analytics and Respond you can also keep tabs on content performance and learn how to improve for the future.
Features of ContentCal include social media post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and more. Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, employees can create and store posts as drafts, receive feedback from collaborators, and preview posts before publishing.
You’re able to save time, collaborate with team members or clients, and create even better social media content. This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate in multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched. Not only is ContentCal well priced but it is also one of the leading social media schedulers in the market today. Compare Social Media Marketing PlatformsPopular FeaturesBest forPricingRating
ContentCalCollaborate with your team and post great content. Simple to use, a visual tool with custom approvals for content creation and publishing.Streamlined planning, approval & publishing. Community management, analytics.Individuals, businesses, franchises, and agencies$37 – $119+ p/m
FalconThe Platform for Every Kind of Social Media Marketer.Multi-Channel Scheduling, Analytics & Reporting, Social Listening, Social CRM. Designed for businesses of all sizes$108+ p/m
Monday. manage all your marketing assets and campaigns from planning to execution with Monday.comSuggested content, Free media assets, Scheduler, Visual calendar marketing agency, Marketers, and Social media managers$8/seat – $24/month
SendibleGo-to social media management tool for agencies tailored Posts with Previews, Canva Integration, Content Libraries, White Label. Marketing agencies and bigger teams looking to simplify and scale their efforts.Agency plan with 3 users starting from $89/month
LoomlyTry out one of the Leading Social Media Scheduling Apps GloballyManage digital assets, Fuel storytelling, Engage community, Measure performance social media managers, from brands to agencies & individuals$26 – $249+ p/m
AgoraPulseManaging social media has never been easier. Schedule your content, get reports, and engage followers with one simple tool. See why 22,000+ brand and agency marketers have made the switch to Agorapulse. Simplify social management, Reporting, Publishing, EngagementAgencies and businesses – both large and small$79+ p/m
Visit our in-depth comparisons and reviews for all solutions on offer in this category
Falcon focuses on giving social media professionals access to a structured set of features that help them listen, engage, measure, schedule, and publish content that makes a difference. Falcon offers two plans. The Essential plan targets single users and small teams and focuses on a content calendar & campaign planner with advanced analytics and community management. The Full Suite is more designed for larger companies with multiple teams and markets. It takes everything from the Essentials Plan (although it permits unlimited channels, reporting, and teams) and adds in social media advertising, competitor benchmarking, and collaboration & approval flows.
Falcon considers your content calendar to be one of the most important tools you’ll work with. It provides a view of all your scheduled content across multiple social networks. You can plan, schedule, edit, and post directly from your content calendar. With Campaign Planner, you can map, create a brief, roll out, and collaborate on campaigns for all social platforms.
Falcon supports images, video, Instagram Stories, and Facebook carousels. You can store all your content in Falcon’s version of a shared media library called the “Content Pool.” If you have a team, Falcon provides roles, approval processes, and an audit trail to boost quality. You can also activate email notifications and share notes. Falcon provides access to agencies to smooth your collaborative processes. You can control all access and set permissions.
Falcon lets users design their inboxes. You can include multiple feeds, labels and use filters. You can also create custom response templates for quicker replies and bulk actions
If you have the Full Suite, you can promote posts through Facebook and Instagram ads within Publish, which manages all ads in one place. The tool allows cross-channel advertising, automation, saved target audiences, running ads with customer durations, automated ROI tracking, and real-time insights. The Full Suite also includes social listening. With this, you can track trends, monitor your brand, create custom queries, track sentiment, monitor multiple languages, filter extensively, and track campaigns.
Loomly is a powerful social media scheduling and management platform with a clean, intuitive interface. It offers four pricing tiers after a 15-day no credit card trial. They range from a $20/month Base plan for those with 10 or fewer social accounts up to the $228/month Premium Plan, allowing up to 26 users and 60 social accounts.
One useful feature of Loomly is that you can set various calendar workflows. The default setting for teams with more than one collaborator is:
- Pending Approval
- Requires Edits
There is a straightforward process to go through when creating a post. You can either begin a post from scratch or pull in post ideas from RSS feeds that automatically create draft posts from them. You create the base copy of a post before you customize details for whichever social networks you want to use. If you intend to create a paid post for Facebook, you can customize your audience and set a budget for your campaign, all from within Loomly.
In the 7+ years that they’ve been in business, NapoleonCat has built an impressive client list that includes brands like the World Wildlife Foundation, Avon, and Allianz. One of their claims to fame is that they can help social media marketing teams to win back up to 70% of their time and energy. Even if this is not the case, just looking and interacting with its beautiful platform will make work feel less of a chore.
All in all, it’s easy to use and set up. One feature that deserves a special mention is that when you set up your social media accounts after signing up, it also gives you the option to keep tabs on your competitors. You just type in the competitor’s social media account name and add it to your watch list. You can also set it up so that each team member gets assigned specific permission. This is useful if you want to control who may create content.
With regards to posting and scheduling specifically, you can use it to schedule and post your content on Facebook, Instagram, Twitter, LinkedIn, and Google My Business simultaneously via a single dashboard. It also generates post previews as you create them which is more useful than it sounds. Then, after your content has been posted, you can use its performance analytics to monitor your reach, engagement, and click-throughs.
While its list of features is pretty much the same as other social media tools, its approach to pricing is different and a lot more flexible. Unlike the majority of tools, NapoleonCat lets you select the number of social media profiles and users, making it an ideal tool for smaller teams.
Agorapulse provides an affordable social media scheduler and management tool for teams and agencies. It offers four plans from $39 per month aimed at Solos, though to a $239 Enterprise plan. The main difference between each option is the number of social profiles and users catered for, although there are also differences relating to data retention and ad comment monitoring.
You can use Agorapulse to publish, engage, listen, report, and collaborate with your social networks. It supports Facebook, Twitter, Instagram, LinkedIn, Google +, and YouTube.
You can centrally post to all of your social accounts, with a queue or schedule ensuring your content is delivered at the best times. It allows you to re-queue or reschedules evergreen posts. You can also tweak each post to take advantage of features specific to each social network.
Monday.com is different from most of the products we have included in this post in that it doesn’t specifically target social media posting and scheduling. Indeed, many businesses use Monday.com for things other than social media. Its primary focus is on improving the efficiency and workflow of your teams. However, this makes it ideal for those wanting to create a logical workflow to manage their social media accounts.
Boards are the heart of Monday.com. It uses boards as fully customizable tables to manage your projects, workflows, and everyday work. You build boards to represent your workflow. You can create boards to organize any projects and activities your team does.
Monday.com includes numerous templates to give you a starting point and has one specifically designed for social media management. This template builds two boards:
- Campaign Ideas and Requests
- Campaign Progress and Status
Members of your team can make suggestions for upcoming social media posts in the Campaign Ideas and Requests board. You then use it to create an efficient and standardized workflow for your social media campaigns.
The Campaign Progress and Status board focuses more on specific campaigns. It shows Upcoming Campaigns, Live Campaigns, Completed, and Stuck. The two boards join, so when you approve a campaign on the Campaign Ideas and Requests board, it automatically populates the Upcoming Campaigns section on the Campaign Progress and Status board.
You can include Automations and Integrations on your boards. Automations are rules based on some action that occurs within the site. Integrations are where your Monday.com boards interact with some other software platform.
If you want an app like Hootsuite, Buffer would be a great alternative. It’s much cheaper than Hootsuite.
Buffer offers two different plans – free and essentials. The free plan is limited to one user, allowing you to add three social media accounts, schedule 10 posts per social channel.
With Buffer’s powerful publishing tools, you can schedule posts across all major platforms such as Twitter, Facebook, Linkedin, Pinterest, etc. You can also schedule posts in advance, so they get published when it’s convenient for you – and automate them based on your RSS feeds.
This comes very handily when you run a large website. For example, let’s say you published a post about best SiteGround alternatives, and then the RSS feed will automatically add the post to Buffer.
Another feature of Buffer I like is its Chrome extension that lets you easily share any page, link, or video from any website directly into Buffer without opening up another tab in the browser.
Pricing: Buffer offers two different plans – free and essentials. Plus, you can also try their essentials plan free for 14 days.
- Free plan: 1 user, up to 3 social accounts, schedule 10 posts, basic publishing tools.
- Essentials plans ($5-$10/ month): unlimited channels, unlimited schedule posts, advanced publishing tools.
Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally.
Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.
Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics.
They also have tons of pre-made templates, so there’s no need to start from scratch ever again.
Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.
Pricing: Later offers four different plans, including 14 days free trial.
- Free plan: 1 social set, 30 posts per social profile, one user
- Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
- Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
- Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users
Crowdfire is a similar app to Hootsuite in many ways. More than 19 million users worldwide use the Crowdfire app to automate their social media activities. It’s packed with features that make everyday life easier and more productive.
The free version of Crowdfire allows you to link three social media accounts, schedule 10 posts per account, and provide you with one day of social analytics data.
With Crowdfire, you can connect up to 25 accounts and schedule posts across all platforms from one place.
Using their hashtag suggestion feature, you can get the most used and relevant hashtags for your posts quickly and easily. They also have auto-customize content for each platform, so you don’t have to spend time creating multiple posts across different platforms.
Additionally, you can schedule up to 50 posts at once using their bulk upload feature, saving your time and effort. You also get access to up to 30 days of your account’s performance data analytics in just seconds.
Pricing: Crowdfire offers four different plans.
- Free plan: link up to 3 social accounts, schedule 10 posts, hashtag recommendations
- Plus plan ($7.48/ mo): 5 social accounts, schedule 100 posts, connect up to 5 RSS feeds
- Premium plan ($37.48/ mo): 10 social accounts, bulk schedule posts, up to 15 RSS feeds, additional team member
- VIP plan ($74.98/ mo): 25 social accounts, scheduled 800 posts, 25 RSS feeds, 20 competitor analyses, 30 days social analytics data.
SocialOomph is a social media scheduling tool that monitors your activity on different networks and allows you to schedule posts in advance.
It allows you to schedule content for publishing at any given date/time in the time zone of your choice. You can also bulk upload blog posts from your computer with one click.
SocialOompah has all sorts of features, including self-destructing messages so that they will be deleted automatically after some time.
They have a free plan which allows you to connect one social profile, access basic posting features, a maximum of three posts per hour, etc. You can also connect SocialOomph with Shopify, Tumblr, WordPress blogs, but it requires upgrading to a higher plan.
The dashboard is quite simple and clean, but adding social accounts is a bit complicated.
Pricing: SocialOomph has four different plans, also offers a 30 day free trial on the Business Suite plan.
- Free plan: 1 social profile, max three posts per hour, access to personal area only, unlimited schedule posts.
- Advanced suite ($15/ mo): 1 social profile, one blog, one queue, up to 60 posts per hour.
- Professional suite ($25/ mo): 10 social profiles, five blogs, five queues, 5 RSS for post sourcing.
- Business suite ($55/ mo): 20 social profiles, ten blogs, ten queues, 10 RSS for post sourcing, one webhook.
While it’s important to be on social media for building your brand, making content available to the masses, and interacting with customers and fans, it’s also essential to stay organized. The best free scheduling apps can help you keep up with all of the factors of your brand on various social media channels—thus freeing you up to spend more time focusing on other things that you need to accomplish.