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Best Free Email Marketing Courses

With the explosion of email marketing, you would think that email marketing courses and online training would be plentiful. Unfortunately, they’re not. This is a look, then, at some of the best free email marketing courses money can buy.

We understand that you’re too busy to sort through the millions of paid courses out there, which is why we’ve spent the time to cherry pick the best free email marketing courses on the market (for all experience levels). Free email marketing courses are a great way for you to save money, and continue learning about a field that’s transforming almost every industry out there.

 Getting Started with Email Marketing | Learn with MailChimp (Skillshare)

Getting Started with Email Marketing _ Learn wtih MailChimp (Skillshare)

First on my list is an excellent email marketing course that will teach you how to use the features of MailChimp to implement your email marketing strategy. This popular beginner-level online course has been taken by over 48,000 students and comes highly recommended!

Your instructor for this class will be Allyson Van Houten, who is the senior marketing manager at MailChimp which was founded in 2001. Since then, MailChimp has helped millions of businesses reach their target audience easily and efficiently. So they know a thing or two about email marketing!

In this condensed 1 ¼ hour-long course, students learn the foundations of email marketing with topics including the goal of email marketing, the kind of content that should be marketed, the frequency of emails, how to plan, design, test, and launch a campaign, and tons more.

While this course does focus on using MailChimp, the lessons can also be applied to other services like ConvertKit, ConstantContact, Drip, GetResponse, Sendinblue, and AWeber.

There’s a lot more value on offer here! You can sign up for a free trial of Skillshare Premium and get access to thousands of other exciting courses!

  • Beginner level
  • 1 ¼ hour-long
  • Taught by senior marketing manager from MailChimp
  • Free 2-month trial of Skillshare Premium
  • Access hundreds of other courses

 Digital Marketing: Email Marketing for Beginners (Skillshare)

Digital Marketing Email Marketing for Beginners (Skillshare)

One of the core aspects of digital marketing is a well-polished email funnel that generates leads and traffic to your business. So, if you’re looking for a step-by-step introduction to email marketing for beginners, this online free class is a great choice!

In this course, you will be taught by Phil Ebiner, a video-editor who has built several successful online businesses like VideoSchoolOnline.com. Phil has also been developing and publishing courses since 2012 which have been taken by more than one million students from around the globe.

Throughout each of the 9 lessons in this 1-hour online class, students are taught how to build an email marketing funnel, use popular email marketing tools, create lead magnets, integrate opt-in forms on their own websites, understand and segment their audience, build an email sequence, and tons more.

Here is the best part: By taking the free 1-month trial of Skillshare Premium, you can complete this online class along with all the other ones I’ve added to my list!

  • Beginner level
  • 1 hour long
  • Taught by the creator of several successful online businesses
  • Free 1-month trial of Skillshare Premium
  • Access 100s of other courses for free

 Email and Newsletter Marketing Foundations (LinkedIn Learning)

Email and Newsletter Marketing Foundations (LinkedIn Learning)

How you set up your email marketing campaign can either drive up the reputation of your business, or bring it crashing down to the ground. So if you’re eager to understand the dos and don’ts of a good email marketing campaign, get enrolled in this online email marketing course on LinkedIn Learning right away.

Megan Adams, a marketer, and expert social media strategist will be teaching you in this class. Megan has been running a full-time marketing business for the past 7 years which has given her real-world experience that she brings to the table.

In this condensed 45-minute beginner-level course, students will learn the key elements of email marketing, how to build, maintain and segment a contact list, how to build a proper strategy for a campaign, use analytics to optimize strategy, and so much more.

By completing this course, you will receive a certificate of completion, 1 Continuing Professional Education (CPE) credit, and 0.25 Project Management Institute (PMI) contact hours. Time to stand out in front of recruiters!

  • Beginner level
  • ¾ hours long
  • Taught by marketing expert with 7+ years of experience
  • Certificate of completion
  • 1 CPE credit
  • 0.25 PMI contact hours

 Email Marketing Course: Get Certified in Email Marketing (HubSpot)

Email Marketing Course Get Certified in Email Marketing (HubSpot)

Next on my list is a free online email marketing course from HubSpot that will teach you the basics of contact management and email marketing.

As for the instructors, you will be taught by Courtney Sembler, the manager of HubSpot’s Academy Education division, and Diana Zalaquett, a Success Manager at HubSpot.

Together, the pair will draw from their knowledge and experience to get you comfortable with email marketing using HubSpot’s own free tools.

Across 3 ¼ hours of on-demand video, students will begin by understanding email marketing before creating a contact management and segmentation strategy, learning how to send the right emails, understanding deliverability, testing, and analyzing their market emails, and much more.

After completing this online course, you will receive a certificate of completion to share with your network, and gain access to HubSpot’s own free email marketing tools to use for your business!

  • Beginner level
  • 3 ¼ hours long
  • Taught by experts at HubSpot
  • Certificate of completion
  • Free access
  • Use HubSpot’s email marketing tools for free

Email Marketing Course (Reliablesoft Academy)

Reliablesoft Academy Online Courses
Reliablesoft Academy Online Courses

We added the Reliablesoft email marketing course as the first program on the list because it is a course for beginners in email marketing.

The course starts from the beginning and explains what email marketing is, why it’s an important digital marketing channel, and shows you how to get started with the most critical email marketing tasks.

By the end of this course, you’ll know:

Digital Marketing Training

  • How to create an email list
  • Proven techniques you can use to grow your email list fast
  • Tips to increase engagement with your emails
  • How to get started with email marketing automation
  • Cost-effective email marketing tools you can use
  • How to reduce your costs as your list gets bigger

Why enroll in this course?

You should enroll in this course if you know nothing about email marketing and want to learn what is it and it works.

You should also consider this course if you want actionable tips and advice on how to perform the most critical email marketing tasks like building an email list, increasing your email open rate, and email automation.

This course comes as part of the Digital Marketing Course Bundle which includes nine more courses that cover all areas of Digital Marketing. This will give you the opportunity to learn how email marketing can work in conjunction with other channels as a part of a unified digital marketing strategy.

Upon completion of the course bundle, you’ll also get a digital marketing certification to add your profile and CV.

You can register for this course risk-free as it comes with a 60-day unconditional money-back guarantee.

  • Course Name: Email Marketing Course
  • Vendor: Reliablesoft Digital Marketing Academy
  • Type: Online Training
  • Cost: $119 (Normal Price $600 – 80% Off)
  • Duration: Self-paced learning
  • Level: Beginner / Intermediate
  • Certification: Digital Marketing Certification

 Mailchimp Email Marketing Course (Udemy)

Udemy Online Courses
Udemy Online Courses

Mailchimp became a popular email marketing platform because it offers a free plan for up to 2,000 contacts and integrates with pretty much any other online business platform on the market. It’s easy to use and gets the job done if you are just getting started with building your email list.

What makes this email marketing course unique is that it focuses on the Mailchimp platform so that you can hit the ground running when using this platform.

Why enroll in this course?

If you’re just getting started with email marketing for your business and you’ve decided to use Mailchimp as your platform, this is the right course for you.

There are 4.5 hours of video content in this course and modules that include topics like:

  • Email Marketing Introduction & Basics
  • Mailchimp Set up, Management, & Audience Organization
  • Tutorials on Mailchimp Features
  • Mailchimp Integrations
  • Best Subject Lines
  • Email Marketing Analytics
  • Resources, Updates, FAQs, & Bonus Material

Because this course isn’t a general email marketing course but, rather, does a deep dive into a specific platform, the $49.99 price tag is justified.

One of the best features of Udemy is its 30-day money-back guarantee. So if the course is not what you were expecting or you’re not satisfied with it, you can get a refund.

There is also a Certification of Completion PDF at the end of the resources section that can be downloaded with no exam required.

  • Course Name: Mailchimp Email Marketing Course
  • Vendor: Udemy by Course Envy
  • Type: Online
  • Cost: $49.99
  • Duration: 4.5 hours
  • Level: Beginner
  • Certification: Yes

 Email Strategy and Optimization Course (LinkedIn Learning)

LinkedIn Learning Courses
LinkedIn Learning Courses

This particular LinkedIn Learning course was recently released, so you can definitely count on it having current email marketing best practices.

Why enroll in this course?

LinkedIn Learning has a membership style learning library where paying $29.99 per month (or $240 annually) gives you access to this course along with hundreds of other online courses.

However, if you’re looking to purchase just this course, you can do that for a one-time fee of $49.99.

This email marketing strategy and optimization course are for those who already have basic knowledge of the topic and are looking for more advanced strategies.

The topics in this course are:

  • Discover the Power of Email Marketing
  • Fit Email Into Any Marketing Plan
  • Identify All Types of Emails
  • Optimize Everything
  • Monitor and Revising

This course does offer an email marketing certification upon completion and because this is a LinkedIn platform, it’s simple to add the badge to your profile if you are a digital marketing professional.

There are 19 videos in this course and 1 hour of content. With a 30-day money-back guarantee, this LinkedIn Learning course is worth the investment, especially if you choose the monthly membership route.

  • Course Name: Email Strategy and Optimization Course
  • Vendor: LinkedIn Learning
  • Type: Online
  • Cost: $49.99 or $29.99/monthly membership
  • Duration: 1 hour
  • Level: Intermediate
  • Certification: Yes

 Email Marketing Basics (Google Digital Garage)

Google Digital Garage Online Training
Google Digital Garage Online Training

Google Digital Garage is an online course library all about digital marketing and more. And although this course is one section in a larger course, it deserved a space on this list because it still has 30 minutes of concise and valuable email marketing tips.

Why enroll in this course?

As part of the ‘Promote a Business with Online Advertising’ course, you will not only have access to this email marketing basics section but to the rest of the course which has 3 hours of content including topics like display advertising, advertising on other websites, Google ads and more.

The modules included in the Email Marketing Basics section are:

  • Email Marketing Basics
  • Email Marketing Options
  • Crafting Great Marketing Emails
  • Managing Successful Email Campaigns
  • Measuring Success in Email Marketing

Registering for Google Digital Garage courses is as easy as logging into your Google account. This course is easy to navigate with each module consisting of one short video (along with the transcript if you would rather read) and a “Check Your Knowledge” question.

There is no certification for this course, but there is a quiz at the end of the course to be sure you retained the information and are ready to implement your new skillset.

  • Course Name: Email Marketing Basics (Promote a Business with Online Advertising)
  • Vendor: Google Digital Garage
  • Type: Online
  • Cost: Free
  • Duration: 30 minutes (3 hours for full course)
  • Level: Beginner
  • Certification: No

Conclusion

Email marketing is losing its effectiveness. It’s harder to get past spam filters and yet, more important than ever before. This is what makes it so enticing for marketers as well as business owners. More brands have turned to email marketing in the last year than any other marketing channel. In fact, email is the top performing digital channel influencing purchase decisions!

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