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Best Free Email Marketing Platforms 2022

Email marketing is incredibly popular. Yet some SME’s still rely on ‘free’ email marketing platform. I had a look at all free email marketing platforms in 2022 and this is what I discovered.

Below is a list of the best free email marketing platforms for your business in 2018. These platforms make it cheap, or sometimes completely free, to communicate with your list. I have personally used all of these platforms and find that they are helpful!

 Mailchimp (mailchimp.com)

Mailchimp

Mailchimp is a favourite of many bloggers and small businesses because it was one of the first big email services to offer a completely free plan. Not only that, but Mailchimp has some excellent eCommerce and email marketing tools.

How many emails/subscribers do you get for free?

The free plan includes 10,000 emails per month for up to 2,000 subscribers.

If you would like to upgrade to unlimited emails it costs $11.00 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

What makes this one of the best free email marketing services?

  • The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
  • You get a landing page builder – use them to promote special offers.
  • Mailchimp has tools for Instagram and Facebook ads and posts.
  • Connect with tools like Shopify, Eventbrite, and Salesforce.
  • The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
  • A/B testing and segmentation make your emails more effective.
  • Great award-winning customer support available 24/7.
  • Options for list segmentation.

Who should use it?

We like Mailchimp for any small business owners and bloggers who appreciate great designs and stellar deliverability (it will also help you optimize your open rates). It’s also nice if you have an eCommerce store or plan on automating emails and you’d like to make your automation workflows more efficient.

 MailerLite (www.mailerlite.com)

MailerLite

MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.

How many emails/subscribers do you get for free?

The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.

By that, I mean you won’t get access to customizable templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10.00 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.

What makes this one of the best free email marketing software?

  • You can create beautiful email newsletters, pop-ups, and surveys.
  • Easily design a mobile-optimized email template for free.
  • Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
  • You’d be able to control your backend using the custom HTML editor.
  • Find the most converting landing page using A/B split testing and heatmap analysis.
  • The dedicated support team for providing high-class live chat experience (premium plan)
  • Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
  • Has an API for developers built on HTTP and REST.

Who should use it?

MailerLite can be used for creating landing pages (for webinars, for example), pop-ups, and surveys from a single dashboard. All this plus the heatmap testing makes it ideal for startups, small to mid-sized businesses and eCommerce stores who need good deliverability.

 Benchmark (www.benchmarkemail.com)

Benchmark

Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.

How many emails/subscribers do you get for free?

The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.

If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.

What makes this one of the best free email marketing services?

  • It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
  • You can easily custom code your emails.
  • The email automation options include welcome emails, abandoned carts, and follow-ups.
  • Polls and surveys are included.
  • You receive tools for A/B testing and integrating with hundreds of apps.

Who should use it?

Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).

 Omnisend (www.omnisend.com)

Omnisend

Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful and fun emails and opt-in forms to grow your email list.

How many emails/subscribers do you get for free?

The free email marketing plan offers you 500 emails per month, and you can reach 250 of your subscribers. It is possible to have a larger contact list but you will only be able to send to 250 of your contacts.

Upgrading depends on whether you need more emails per month or more advanced features. The pricing plans start at $16 per month for 500 subscribers and 6,000 emails. The email count and pricing goes up with more subscribers.

👉 If you’re interested in any of those paid plans, you can get a limited time discount of 20% – for Themeisle readers only. The discount is valid for six months on the Standard plan. Click here and redeem the coupon code INFLUENCES206 during checkout.

What makes this one of the best free email marketing software?

  • The free plan is a steal and the upgrades are rather flexible.
  • The eCommerce integrations instantly pull products you want to sell into the email.
  • It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
  • Send out discount codes or scratch cards.
  • Create automation reports and A/B test campaigns.
  • Retain mobile audience using mobile-friendly email templates.
  • Send out automated emails for abandoned carts and order confirmations.
  • Also offers enterprise solutions for bigger companies.

Who should use it?

Omnisend is a great free option for eCommerce stores. You can still use this free email marketing software if you’re not running a store, but you’ll miss out on a lot of the unique functionality.

 ActiveCampaign

Overall best email marketing software

With over 150,000+ customers, ActiveCampaign is yet again the most commonly mentioned tool that survey respondents were planning to choose for email marketing software.

ActiveCampaign have earned their reputation as a leading email marketing
automation tool by focusing on building a world-class product.

ActiveCampaign Email Editor

It’s by far the most advanced email marketing platform in our list, with
machine learning and predictive tools enabling marketers to work
smarter and deliver higher ROI.

Often credited for pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easy-to-use compared to some of the tools on our list.

ActiveCampaign Automation Workflow

And while the tip of the iceberg that you see with ActiveCampaign is category-leading, so is what’s below the surface. 

Their deliverability rates are exceptional (>99%), they integrate with 870+ third-party tools, and go far above and beyond with their security and compliance measures.

ActiveCampaign Integrations

As an all-in-one sales and marketing tool, ActiveCampaign comes with an in-built CRM system to manage yours sales, live chat, and of course email marketing automation in one place.

ActiveCampaign CRM

You’d be forgiven for thinking all of this might come at a hefty cost. Yet, starting at $9/mo, ActiveCampaign is reasonably priced and more affordable than many of the tools in this list.

ActiveCampaign recently published their Customer Success Commitment, which outlines 22 guarantees from their support team including free implementation and migration.

They also offer a free 14-day trial with no credit card required.

 Moosend

A good option for small agencies

There are many email marketing tools designed for beginners, but most come at the cost of being over-simplified and lacking in features.

Not so with Moosend.

While you’d be hard-pressed to find an easier-to-use tool than Moosend, their platform offers all of the essentials, from well-designed templates to a visual campaign builder, to some unexpectedly advanced features, like weather-based email triggers and AI cross-selling recommendations.

Moosend Email Editor

While Moosend’s feature set is less robust in comparison to ActiveCampaign, you do get access to virtually all features from $10/month.

This makes Moosend a good option for small agencies, where having a tool that doesn’t require much internal or client training is key, yet must also be powerful enough to drive results without breaking the bank.

Moosend also enables agencies to white label the platform and set a markup for clients to earn a small profit from licensing the software to clients.

Moosend offers one of the most generous discounts for non-profits at 25%, making it a great choice for non-profits looking for a simple tool to send newsletters.

On the downside, Moosend is fairly weak on reporting. In contrast to a tool like Hubspot, which I’ll elaborate on next, Moosend’s analytics are limited to basic email insights (like open rates and unsubscribes), whereas many of the tools in this guide focus more on showing email’s impact on sales and revenue.

 Hubspot

A good option for B2B Services & Large Agencies

Hubspot is world-class in offering businesses an all-in-one sales and marketing platform, that includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything in between.

Hubspot Email Marketing Editor

While some argue that “trying to do everything” is Hubspot’s downfall, it does enable them to do one thing exceptionally well; Reporting.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

– John Wanamaker

Mr Wanamaker, obviously, didn’t use Hubspot.

By using Hubspot as the backbone of your marketing and sales, you can easily attribute every dollar in revenue back to the marketing campaign, newsletter, or blog post that influenced each sale. In this sense, Hubspot is more of a CRM that offers email marketing and automation, rather than vice versa.

A word of caution about Hubspot’s price-creep.

Hubspot position themselves as an affordable option for small businesses by offering (very limited) free versions of their products – but don’t be fooled by the Hubspot gateway-drug. Their platform becomes exponentially expensive as your list or feature requirements grow.

One business owner I spoke with started on a $50/mo plan, and within a year needed a $2,000/mo plan that had to be paid annually. The only difference was an extra 15,000 contacts and adding marketing automation, yet they jumped from seeing $50 leave the bank to $24,000.

This is where I feel conflicted about Hubspot.

On the one hand, you could get the same functionality for one-tenth of the price using ActiveCampaignMooSend, or half of the tools in this guide. On the other hand, if the value of knowing what influenced each sale is a problem worth paying a five-figure sum to solve, then Hubspot is a strong contender.

This is why we suggest that Hubspot is an ideal choice for B2B service companies, where the value of winning an extra one or two clients a year would easily cover the cost of Hubspot. This extends to larger, or more sophisticated, agencies that must provide clients with in-depth reports on their marketing funnel.

If you just need email marketing software, Hubspot is probably overkill. But if your search for email marketing software is part of a wider plan to raise to your marketing game and improve performance across your entire sales and marketing funnel, Hubspot is a strong contender – but don’t expect it to be cheap.

Conclusion

Email marketing is a powerful digital marketing tool which can boost your business sales and turn it into a global brand. However, you would need some tools to achieve the efficiency of email marketing.

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