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Best Free Email Marketing Programs

Truth be told, I’m not a fan of free email marketing programs. Whether that’s because I’ve spent many sleepless nights accounting for the costs or their often lackluster performance. But to consider your content marketing strategy, you have to include email marketing in your armory. So if that’s your goal, here are the best free email marketing programs you can use in 2017.

Looking for the best free email marketing program? Guess what, you’ve landed on the site with ultimate list. I’ve researched and tested many of email marketing programs a lot, including programs like MailChimp, AWeber and GetResponse.

 Benchmark (www.benchmarkemail.com)

Benchmark

Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.

How many emails/subscribers do you get for free?

The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.

If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.

What makes this one of the best free email marketing services?

  • It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
  • You can easily custom code your emails.
  • The email automation options include welcome emails, abandoned carts, and follow-ups.
  • Polls and surveys are included.
  • You receive tools for A/B testing and integrating with hundreds of apps.

Who should use it?

Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).

Omnisend (www.omnisend.com)

Omnisend

Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful and fun emails and opt-in forms to grow your email list.

How many emails/subscribers do you get for free?

The free email marketing plan offers you 500 emails per month, and you can reach 250 of your subscribers. It is possible to have a larger contact list but you will only be able to send to 250 of your contacts.

Upgrading depends on whether you need more emails per month or more advanced features. The pricing plans start at $16 per month for 500 subscribers and 6,000 emails. The email count and pricing goes up with more subscribers.

👉 If you’re interested in any of those paid plans, you can get a limited time discount of 20% – for Themeisle readers only. The discount is valid for six months on the Standard plan. Click here and redeem the coupon code INFLUENCES206 during checkout.

What makes this one of the best free email marketing software?

  • The free plan is a steal and the upgrades are rather flexible.
  • The eCommerce integrations instantly pull products you want to sell into the email.
  • It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
  • Send out discount codes or scratch cards.
  • Create automation reports and A/B test campaigns.
  • Retain mobile audience using mobile-friendly email templates.
  • Send out automated emails for abandoned carts and order confirmations.
  • Also offers enterprise solutions for bigger companies.

Who should use it?

Omnisend is a great free option for eCommerce stores. You can still use this free email marketing software if you’re not running a store, but you’ll miss out on a lot of the unique functionality.

 Sender (www.sender.net)

Sender

Sender is yet another email service with a wonderful free plan. It also offers push notifications to go along with its segmentation, integrations, and stunning designs that you can customize.

How many emails/subscribers do you get for free?

The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month.

The next upgrade is $10 per month for 5,000 subscribers and 60,000 emails per month.

What makes this one of the best free email marketing services?

  • It has plugins for most popular content management systems.
  • Video gets converted into animated GIFs inside emails.
  • The analysis tools include click maps and Google Analytics – so you can track all your metrics effectively and in an user-friendly way.
  • Adding eCommerce products is done by quickly copying and pasting links.
  • It can help you automate your social media marketing efforts.
  • It will also give you pointers on optimization of your subject lines.

Who should use it?

Sender has some wonderful tools, but I like it best because the pricing remains fairly low as you upgrade.

Sendinblue – doing one-on-one right

Free email marketing services

Starting out as a transactional email provider, Sendinblue have successfully expanded into the email marketing service space, offering advanced features such as SMS marketing and email automation.

On their free plan, you can have an unlimited number of subscribers and send up to 9,000 emails a month, although there’s a daily cap of 300 emails. A few of the features are also off-limits – you won’t get access to email heat maps, details of openers and clickers, or ad-free emails.

What we liked: Marketing automation is a little more sophisticated than other tools’, with options to build and even test various campaign workflows (e.g. based on page visits, email engagement, product purchases). Reporting is also pretty good, although it’s a little annoying that the free plan doesn’t give you details of who opened and clicked. Their paid plans are pretty affordable, starting at only $25 for 40,000 emails.

Where they should improve: While their templates are mobile-responsive, they could do with a wider variety (although you can always find and use your own templates). And they’re missing features such as A/B testing, which come as standard in most other tools.

Who is the free plan suited to? If your email marketing is less about newsletters and more about sending trigger-based campaigns (such as welcome emails, abandoned cart emails, or emails based on web visits/email engagement), Sendinblue is a decent option to try. You can also send mass emails for free.

Zoho Campaigns  – the Swiss Army Knife

zoho campaigns - free email service

Zoho are kind of a big deal in the sales and marketing world. Their impressive suite of services means that marketers and small business owners can find all that they need under one roof.

Zoho Campaigns is where the email marketing magic happens, and with a great selection of well-designed templates and an easy-to-use editor, it’s well worth checking out if you’re on a budget.

What we liked: Well-designed interface that is easy to navigate. The editor is fast and offers all the main elements, including columns, video and polls. A cool feature is that you can upload images from Unsplash directly in the editor. Segmentation is also possible. We particularly liked their range of email and form templates.

Where they should improve: It’s a bit disappointing that no kind of automations are included in the free plan, though if you want this feature you can get it for as little as $5/month. The form builder could be easier to use with the use of drag and drop technology.

Zoho recently removed the ability to A/B test your campaigns and even schedule them on the free plan. They also halved the email allowance, which makes it quite limited compared to some tools on this list.

Who is the free plan suited to? Zoho Campaign’s free plan is for anyone looking for an easy-to-use email marketing service with excellent design templates. If you need basic email marketing automation and don’t want to pay, you’d be better off going with MailerLite.

Try out Zoho for free! 

 HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

hubspot email marketing tool

 Sender

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender dashboard screenshot

Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

Conclusion

Free Email Marketing Programs is a helpful article sharing free email marketing programs that you can use to grow your business.

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