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Best Free Email Marketing Service

Finding a best free email marketing service is the fastest way to reach your customers. As the best email marketing service, Mailjet can help you grow your subscriber base for B2B and B2C campaign with mobile, social and transactional mail features.

If you’re looking to start an email campaign, the first question is ‘How are you going to send your emails?’ There’s tons of great services out there like Mailchimp or Campaign Monitor. Those are great options for big brands, but for small businesses and startups, it’s better to avoid those expensive plans. So how can you send emails for free? In this article, I’ll walk you through the 7 best free email marketing services that can work for your small business or startup.

 HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

hubspot email marketing tool

 Sender

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender dashboard screenshot

Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

 Sendinblue

Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

sendinblue email editor

 Sendinblue (www.sendinblue.com)

sendinblue

Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.

How many emails/subscribers do you get for free?

The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, this platform might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.

The first upgrade is called the Lite plan, which offers 20,000 emails per month at $25.00 per month. The daily sending limit is removed.

What makes this one of the best free email marketing services?

  • A strong drag-and-drop email editor.
  • Impressive email marketing automation with things like autoresponders, coupons in emails and abandoned cart messages.
  • Integrations with platforms like Shopify, Salesforce, and Intercom.
  • Heat mapping and A/B testing to see how your emails are doing.
  • SMS marketing that can be linked to your email campaigns.
  • A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
  • Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
  • A unique CRM solution that’s integrated into the main Sendinblue package.

Who should use it?

Because of the way the free account works, Sendinblue is a great email marketing solution if you have lots of subscribers but you don’t need to message them all at the same time. If you’re only going to be sending a reasonable number of emails each day, you won’t have to pay for Sendinblue at all. It’s also a good option for WordPress users because of its official plugin and it has better analytics than many of the other free email marketing services.

 Mailchimp (mailchimp.com)

Mailchimp

Mailchimp is a favourite of many bloggers and small businesses because it was one of the first big email services to offer a completely free plan. Not only that, but Mailchimp has some excellent eCommerce and email marketing tools.

How many emails/subscribers do you get for free?

The free plan includes 10,000 emails per month for up to 2,000 subscribers.

If you would like to upgrade to unlimited emails it costs $11.00 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

What makes this one of the best free email marketing services?

  • The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
  • You get a landing page builder – use them to promote special offers.
  • Mailchimp has tools for Instagram and Facebook ads and posts.
  • Connect with tools like Shopify, Eventbrite, and Salesforce.
  • The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
  • A/B testing and segmentation make your emails more effective.
  • Great award-winning customer support available 24/7.
  • Options for list segmentation.

Who should use it?

We like Mailchimp for any small business owners and bloggers who appreciate great designs and stellar deliverability (it will also help you optimize your open rates). It’s also nice if you have an eCommerce store or plan on automating emails and you’d like to make your automation workflows more efficient.

 Omnisend

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

Omnisend dashboard screenshot

 MailerLite (www.mailerlite.com)

MailerLite

MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.

How many emails/subscribers do you get for free?

The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.

By that, I mean you won’t get access to customizable templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10.00 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.

What makes this one of the best free email marketing software?

  • You can create beautiful email newsletters, pop-ups, and surveys.
  • Easily design a mobile-optimized email template for free.
  • Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
  • You’d be able to control your backend using the custom HTML editor.
  • Find the most converting landing page using A/B split testing and heatmap analysis.
  • The dedicated support team for providing high-class live chat experience (premium plan)
  • Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
  • Has an API for developers built on HTTP and REST.

Who should use it?

MailerLite can be used for creating landing pages (for webinars, for example), pop-ups, and surveys from a single dashboard. All this plus the heatmap testing makes it ideal for startups, small to mid-sized businesses and eCommerce stores who need good deliverability.

 SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

SendPulse subscriber rating

Conclusion

You don’t have a big budget for social media, but you’d love to spread your content far and wide. Click to find out which free email marketing tool is perfect for beginners – AND will help you grow your blog followers

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