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Best Free Email Marketing Services

Running an email marketing campaign can take a lot of time, money and effort. So, it’s no surprise companies are searching for the Best Free Email Marketing Services.Choosing one over the other can be confusing and get tedious quickly. So we’ve created an infographic listing the top five email marketing companies based on pricing, features, integrations and reviews. Use this as a guide to help ensure your campaign gets off on the right foot!

Email marketing is one of the most powerful ways to market your company and keep existing customers coming back. For that reason, it can be tempting to use whatever email service is most convenient: SendGrid or Constant Contact, perhaps. But our time is valuable, and I have a better way to spend an hour than sorting through a bunch of email services: you should use the best free email marketing services to scale every other aspect of your marketing strategy.

 Sendinblue (www.sendinblue.com)

sendinblue

Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.

How many emails/subscribers do you get for free?

The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, this platform might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.

The first upgrade is called the Lite plan, which offers 20,000 emails per month at $25.00 per month. The daily sending limit is removed.

What makes this one of the best free email marketing services?

  • A strong drag-and-drop email editor.
  • Impressive email marketing automation with things like autoresponders, coupons in emails and abandoned cart messages.
  • Integrations with platforms like Shopify, Salesforce, and Intercom.
  • Heat mapping and A/B testing to see how your emails are doing.
  • SMS marketing that can be linked to your email campaigns.
  • A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
  • Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
  • A unique CRM solution that’s integrated into the main Sendinblue package.

Who should use it?

Because of the way the free account works, Sendinblue is a great email marketing solution if you have lots of subscribers but you don’t need to message them all at the same time. If you’re only going to be sending a reasonable number of emails each day, you won’t have to pay for Sendinblue at all. It’s also a good option for WordPress users because of its official plugin and it has better analytics than many of the other free email marketing services.

 Mailchimp (mailchimp.com)

Mailchimp

Mailchimp is a favourite of many bloggers and small businesses because it was one of the first big email services to offer a completely free plan. Not only that, but Mailchimp has some excellent eCommerce and email marketing tools.

How many emails/subscribers do you get for free?

The free plan includes 10,000 emails per month for up to 2,000 subscribers.

If you would like to upgrade to unlimited emails it costs $11.00 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

What makes this one of the best free email marketing services?

  • The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
  • You get a landing page builder – use them to promote special offers.
  • Mailchimp has tools for Instagram and Facebook ads and posts.
  • Connect with tools like Shopify, Eventbrite, and Salesforce.
  • The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
  • A/B testing and segmentation make your emails more effective.
  • Great award-winning customer support available 24/7.
  • Options for list segmentation.

Who should use it?

We like Mailchimp for any small business owners and bloggers who appreciate great designs and stellar deliverability (it will also help you optimize your open rates). It’s also nice if you have an eCommerce store or plan on automating emails and you’d like to make your automation workflows more efficient.

MailerLite (www.mailerlite.com)

MailerLite

MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.

How many emails/subscribers do you get for free?

The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.

By that, I mean you won’t get access to customizable templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10.00 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.

What makes this one of the best free email marketing software?

  • You can create beautiful email newsletters, pop-ups, and surveys.
  • Easily design a mobile-optimized email template for free.
  • Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
  • You’d be able to control your backend using the custom HTML editor.
  • Find the most converting landing page using A/B split testing and heatmap analysis.
  • The dedicated support team for providing high-class live chat experience (premium plan)
  • Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
  • Has an API for developers built on HTTP and REST.

Who should use it?

MailerLite can be used for creating landing pages (for webinars, for example), pop-ups, and surveys from a single dashboard. All this plus the heatmap testing makes it ideal for startups, small to mid-sized businesses and eCommerce stores who need good deliverability.

Sender – easy does it

Sender

A simple interface and smooth user experience make Sender one of the easiest email marketing tools to use. Its free plan also has a substantial allowance of 2,500 subscribers and up to 15,000 emails per month. You get a nice amount of features included too – automations, transactional emails, push notifications and forms.

What we liked: The automations included on the free plan are surprisingly advanced – you’ve got options to send abandoned cart campaigns, for example, and to perform actions such as moving subscribers to different lists or updating custom field values. In general, the simplicity of the tool is a nice change from the overcomplexity of other similarly-featured tools.

Where they should improve: While the email template designs aren’t bad, it would be nice to have a few more on offer. Integrations are limited to just a handful of third-party applications, including WordPress, WooCommerce and Magento.

Who is the free plan suited to? If you’re after an easy-to-use, no-nonsense email marketing service (with a few nice extras thrown in), you’ll appreciate Sender’s simplicity and utility.

Free Trial: sender.net


Moosend – packed with all the extras

Moosend

Here’s an email marketing platform that really caught our attention. Design-wise, it’s probably one of the more eye-pleasing ones out there, with a colorful interface and fun branding. Although the free plan only allows for up to 1,000 subscribers, the rest is actually pretty generous – you get unlimited emails, access to almost all features (landing pages and team accounts excluded), and, amazingly, no Moosend branding in your emails.

What we liked: The drag-and-drop email editor is easy to use and flexible, allowing you to create 3 and 4-column layouts. You’ve also got a nice selection of around 40 email templates to choose from, plus cool extras such as spam testing, A/B testing and automations.

Where they should improve: Although it works well for the most part, there are a few things that could run smoother, such as the email and automations editor. We also encountered a few issues with deliverability at the beginning, and would recommend keeping a close eye on campaign performance rates.

Who is the free plan suited to? If your list is on the smaller side and you want to take advantage of perks like spam testing and unbranded emails, Moosend could work well for you.

Free Trial: Moosend.com

 Benchmark (www.benchmarkemail.com)

Benchmark

Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.

How many emails/subscribers do you get for free?

The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.

If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.

What makes this one of the best free email marketing services?

  • It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
  • You can easily custom code your emails.
  • The email automation options include welcome emails, abandoned carts, and follow-ups.
  • Polls and surveys are included.
  • You receive tools for A/B testing and integrating with hundreds of apps.

Who should use it?

Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).

Conclusion

When you start a business, it’s hard to think about marketing. And of course, email marketing can be expensive — even if you are a one-person startup. You just don’t have the budget for it. But there are several free email marketing options out there that can help you out.

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