Are you struggling with email newsletters? Does your email open rate suck? I know the feeling. If you want to create professional quality newsletters, you need a tool to make it easy. Luckily there are plenty of free tools out there. After testing dozens of free email template builders and trying several, I decided to make my own list of the best free email template builders.
If you want to save money, build email campaigns quickly and even help your customers, it’s a good idea to use an email template builder. This post will look at the best free email template builders available so you can create really compelling, optimized and professional-looking emails.
Mosaico.io is an open-source email template builder, which is something of a rarity. You won’t find any predesigned templates, as you would with other email template builders, but you will be able to alter the tool however you see fit.
- A unique click-based design tool, abandoning the traditional “drag-and-drop” model.
- Community support, due to its open-source nature.
- Infinite flexibility, if you’re willing to put in the work to customize it.
Unlayer is a free HTML email template builder, with a simple, easy-to-grasp approach. You can choose any of its 100+ base kit templates and edit the template as you see fit. You can also install the free Chrome extension if you want to integrate it with Gmail.
- Template designs are immediately available, so you can start in mere minutes.
- A free Chrome plugin so you can use the tool directly in your browser.
- The ability to save and download templates for future use.
Stripo – Free Responsive Email Creator
Pricing: Paid plans start at $12.50/month, free plan
Best for: SMEs, SaaS, Freelancers, Bloggers
Unique feature: Dynamic AMP validation
Stripo is a free email template builder you can use to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and Constant Contact that also let you send emails. Nevertheless, the variety of templates and the ease of use make it a great tool to use along with your email service provider.
The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option will let you reuse your module creations, saving you time, and simplifying template creation.
The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in your inbox. Apart from that, the template builder lets you validate dynamic AMP emails to ensure a seamless user experience.
Overall, Stripo is a great tool to create beautiful email templates. To land your emails into your subscribers’ inbox, though, you’ll need an ESP.
- Easy-to-use without HTML code or CSS knowledge
- Integrations with ESPs through API like Moosend
- Embed videos in templates and gifs
- VML buttons for email clients like Outlook
- SaaS applications plugin
Stripo has both a free plan and a free plugin version of the editor allowing 100 email creations/edits per month. For more, the tool offers two paid plans starting at $12.50, and three paid plans in its plugin version starting at $100, increasing the number of templates and storage you can have.
BEE – Fast and Easy Email Builder
Pricing: Paid plans start at $15/month, free plan
Best for: SMEs, Freelancers, Marketers, Agencies
Unique feature: Variety of email types
Like Stripo, BEE is a free email template builder that allows you to create simple email templates and export them to your favorite ESP. Working with the email designer is very easy, and you can create a responsive template in minutes without having any coding skills.
Furthermore, the tool can save you valuable time as it allows you to drop images from your desktop, clone elements, and move everything around. When it comes to responsiveness, the builder constantly tests its templates to ensure that the email design won’t feel out of place.
BEE’s template library is equipped with numerous professionally designed templates you can customize. Also, you can access the library without an account. Nevertheless, the free template options are quite limited, and you’ll need a paid plan to access the more sophisticated ones.
All in all, BEE is a great email designer you can use to create e-blast templates, transactional emails, and more. However, the free plan will only give you access to the Lite version of the designer, unlike other free email newsletter software tools on our list.
- Drag-and-drop email editor
- Responsiveness tests for Outlook, Gmail, and more
- Variety of ready-made email templates
- Ability to send test emails to email clients
- Integration with popular ESPs
BEE’s free version, BEE Free, offers a lite email builder for a single user and access to free templates only. For more, the template software has different BEE Pro paid plans for Freelancers, Teams, and Agencies at $15, $30, and $120/month respectively, which unlock features such as custom merge tags and collaboration with external people.
Mailchimp is one of the top names in email marketing, in part because of its accessibility. It’s super easy to learn and build your first few email templates, and you can get started right now with a free plan. As you scale your business, you’ll find additional options, features, and tools for your needs.
- More than 100 email templates available by default.
- Custom landing page creation tools.
- Advanced social sharing options.
- Integrations with other marketing tools (more than 300 third-party apps).
- 24/7 support from customer service reps.
Free, $9.99 (Essentials), $14.99 (Standard), $299 (Premium)
AWeber is specifically designed for small businesses eager to get started with email marketing, but who might have trouble knowing where to begin. Predesigned templates, custom designs, and email automation are all available.
- A drag and drop AMP carousel, which allows you to add AMP image carousels to your emails.
- AWeber’s Smart Designer, which uses AI to construct and recommend email templates.
- A campaign marketplace that allows you to design and launch full email campaigns.
- 24/7 customer service.
Free, $16.15/mo (Pro)
Chamaileon – Best Collaborative Template Design Software
Pricing: Paid plans start at $150/month, 14-day free trial
Best for: Marketers, eCommerce, Bloggers
Unique feature: Advanced image editing options
Chamaileon earns a place on our email template builder list due to its user-friendly email designer and powerful image editing capabilities. The tool offers a free stock photo library from Pexels, but you can easily add your own email newsletter images and customize them to your liking, adding filters and more.
When it comes to templates, Chamaileon has a few beautiful email designs you can use, which are also mobile responsive. The clean interface is also perfect, letting you focus on email template creation. What marketing teams are going to love, though, is its ability for real-time collaboration and customization of templates.
Exporting your email templates might need a bit of work as the template builder doesn’t offer many ESP integrations. To get the template to your email service, you can embed the HTML code in your email marketing tool or download your design as a .zip file.
Overall, Chamaileon is a great solution for email template design. Nevertheless, its price tag is quite steep compared with the other tools in this list.
- Responsive email templates
- WYSIWYG template builder
- Support for Apple and Android devices
- Import custom HTML code and template conversion
- Email content management tool
While Chamaileon doesn’t offer a free plan anymore, it has a full-featured, 14-day free trial to test it out. Pricing starts at $150/month offering cool features like real-time collaboration, an organized email asset library, and more.
Campaign Monitor is primarily focused on email marketing but has other features you can use for a variety of other marketing and ecommerce purposes. Because it’s designed to work for teams, it’s ideal if you have many people working together on your campaigns.
- Template management and collaboration for teams.
- Built-in support for surveys with unlimited questions.
- 80 predesigned email templates.
$9/mo (Basic), $29/mo (Unlimited), $149/mo (Premier)
Mailchimp – Flexible Email Newsletter Creator
Pricing: Paid plans start at $17/month, limited free plan
Best for: eCommerce, Publishers, Agencies
Unique feature: Variety of ready-made email templates
Mailchimp is one of the most popular email template builders you can find, sporting an easy-to-use email designer. The tool has one of the biggest email template libraries with over a hundred ready-made designs. The downside is that free plan users only get the basic templates.
Mailchimp’s new template builder allows you to edit your elements directly on your content block. So if you’ve used other template builders, Mailchimp’s content blocks will feel just fine. Furthermore, the tool’s Content Studio will be of particular help in editing and managing your images and files.
As an email marketing platform, Mailchimp will also give you extra features like automation to deliver your email campaign in a timely manner. While the automation options are robust, Mailchimp’s marketing automation isn’t as flexible as other Mailchimp alternatives on our list.
All in all, Mailchimp will give you numerous email templates and a user-friendly interface to create your next big campaign.
- Variety of ready-made email templates
- Drag-and-drop email builder
- Online form builder to boost newsletter signups
- Reporting and analytics to track performance
- Design testing tool for different email clients
Mailchimp has a very limited free plan for 2,000 subscribers/month. Then, pricing starts at $17/month for 500 subscribers, giving you access to custom templates and more.
When it comes to sending bulk email, an email template builder can be one of your most valuable assets. From small businesses to top global corporations, email marketing is a proven marketing tool with a staggering ROI of 3800%! This is why many companies are turning to email service providers with impressive templates and drag-and-drop tools.