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Best Free Facebook Analytics Tools

Are you looking for the best free Facebook analytics tools? Look no further. We’ve put together a list of our favorite free Facebook analytics tools and apps to help you optimize your Facebook presence, get the most value out of your content, and measure the results of your social media marketing efforts.

If you want to know the stats of your Facebook page and the users activity on it, then this article list down the best free Facebook analytics tools.

Native Facebook analytics tools

Facebook’s announcement about closing its analytics tool may have raised concerns and new challenges for a lot of marketers.

It’s no secret that social media managers need Facebook analytics data in order to understand how their content is performing, how the audiences respond to different messages, and if they need to improve something.

But for those of you who relied on the native Facebook analytics tool to do all the reporting, no worries, the platform will not let you high and dry.

Here are 2 alternatives from where you can get all your Facebook analytics data, available on the platform as well.

Facebook Business Suite

Facebook Business Suite is an all in one space for all your Facebook marketing activities, where you can see a lot of insights, for both your organic and sponsored content.

From info about your Facebook posts and stories, to e-commerce insights, or your ads, you can have a solid overview of your brand’s performance by checking this analytics tool from Facebook.

Here is how a dashboard looks in Facebook Business Suite.

Creator Studio

What is great about Facebook Creator Studio is that it gives in-depth details about the content’s performance.

It measures some specific Facebook metrics that are not available in the Facebook Business Suite for example, but are very helpful to understand your audience’s attitude and sentiment towards your brand.  Some of them are loyalty and retention.

Isn’t it great to know this kind of info about your fans?

This is how the Facebook Creator Studio interface looks like.

Facebook Insights

Of course, the first place to start is Facebook itself, which provides analytics through the Insights platform.

The tool is available to any admin of your company page once you have over 30 fans.

It provides detailed metrics about your posts and the engagement they earn. Audience analysis, including demographic and location breakdown, can help you better understand your fans.

Engagement metrics can be seen in an overview or for each specific post, helping you to understand what type of content works best.

The Likes page breaks this down into paid and organic, so you can analyze the value of your promoted posts. There are further metrics on video views, actions taken on your page and the reach of your posts.

The level of detail is impressive. Even if you choose to employ another Facebook analysis tool you will probably use that in conjunction with Insights.


A simple, free-to-use tool that allows you enter any Facebook page without authorization to measure and analyse its performance.

It gives the page a grade out of 100, and compares this with other pages in the industry. This means you can have a sneaky peek at your competitors’ pages too.

The report includes various sections which each come with a metric and suggestions for improvement.

Metrics like engagement rate, timing, and length of post all have recommendations to improve your output and help you drive more engagement.

Cost: LikeAlyzer is a free tool provided by Meltwater, who also offer more detailed analytics.


Agorapulse offers two free Facebook tools. One allows you to benchmark your page, telling you if your content is performing above average and which metrics require attention. The second allows you to run competitions, quizzes and sweepstakes on your timeline.

The main suite is a management and engagement tool for several social media accounts, including Facebook.

As you engage through Agorapulse it tracks your response rate and time to reply. The tool includes the most influential users and user who talks about you the most.

Detailed reports including page level and timeline level analytics.

You can see a breakdown of paid, organic and viral reach. You can understand which type of content works best, and it has a calculator to work out the ROI of your Facebook marketing. Reports are customizable and can be downloaded as a 20 slide powerpoint presentation.

Cost: Two free Facebook tools available. Main suite $39/month with a no-questions-asked refund policy.


Cyfe isn’t strictly speaking a Facebook Analytics tool.

It’s an online business dashboard that integrates a wide range of widgets to cover a different aspects of your business. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media.

In fact, there isn’t just one Facebook widget, but over 50. You can customize your dashboard to display only the data that matters to you, with an impressive degree of segmentation.

You can start with an overview of your page metrics, then dive in deeper with widgets that display stories, posts, views, likes, impressions, check-ins, users by country, adverts and more. You can download reports of your data in various formats.

Cost: Cyfe is free with limited dashboards, a premium account is $29/month.


Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for Facebook analytics. The main suite is another dashboard tool, coming with a standard dashboard that can be customized to suit your needs.

You can have multiple dashboards to track different clients or customers.

It covers your social profiles and that of your competitors, visualizing data to help you understand the best content and comparative metrics. There is data covering influencers, customer care, sponsored post detection, content, and more. In fact, the analytics cover over 250 metrics, and reports can be easily generated and customized.

Cost: Facebook analytics tool is free. Full suite prices start at $100/month, with a 14-day free trial.



SocialPilot, with its best analytics features, can be the ultimate solution for your Facebook Business page. Along with analyzing, it also helps you customize, schedule, and discover great content for your business page. It is a powerful Facebook insights tool, as it analyzes posts from the system and other vital sources, pages, and accounts.

This Facebook insights tool lets you quickly view key metrics like the number of followers, fans, posts, and the total number of engagement of posts. SocialPilot also allows you to track your progress by comparing data for deeper Facebook analytics.

Know more about your growth in the Facebook audience on a daily, weekly, or monthly basis through the graph of likes and dislikes. Choose the best time and day to postOptimize your campaigns and learn which types bring the most audience.

Analyze which specific activities or campaigns triggered a decrease in engagement. This Facebook analyzer can also help you discover top influencers that can generate more engagement for you.

The best part about using SocialPilot is its cost-effectiveness. It is one of the most budget-friendly Facebook analytics tools in the market, loved by agencies and small businesses.

Pricing: SocialPilot’s monthly subscription starts at a mere $30 per month, fit for the pocket of almost every small business.

Pros of Using SocialPilot as Your Facebook Insights Tool

  • SocialPilot makes your brand promotion easy and efficient on social media profiles, pages, and groups. Along with Facebook, it also supports Instagram, LinkedIn, Twitter, Pinterest,, Google My Business, Xing, and TikTok.
  • It helps you customize Facebook posting to add native videos, carousel images, album posts, and design compelling visuals with Canva integration.
  • Download White-labeled PDF reports to get a Facebook analytics summary with graphs. Email these to your clients right from the SocialPilot account itself.
  • Know when your Facebook fans are online the most to plan your schedule for better engagement.
  • Re-share most popular posts, driving more traffic to your targeted content.
  • Reply to Facebook mentions, comments, and visitor’s posts from the Social Inbox.
  • Schedule boost posts and manage Facebook lead ads seamlessly.


Keyhole - Facebook Analytics Tools

Use Keyhole to get data and optimization strategies for any public Facebook pagewhether it belongs to you or a competitor. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type and best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

keyhole - optimal post time - audemars piguet
keyhole - optimal number of hashtags - audemars piguet

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Give Facebook account tracking with Keyhole a shot here

Price: Starts at $49 USD per month


Facebook Analytics Tools are the tools that help with social media management, marketing and other forms of business promotion online. It empowers companies with the knowledge of how their Facebook Pages are performing to help them integrate social media strategies into their overall marketing efforts.

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