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Best Free Media Monitoring Tools

Are you looking for some great free media monitoring tools? There are a lot of companies that offer monitoring services, but how do you know which one is best? We’ve done the hard work for you and found the best free media monitoring tools out there. Take a look at our list below to find the perfect tool to help you stay on top of your business.

Free media monitoring tool to help you keep up with your interests. Enter your text or choose from a list of topics that interest you, and Google will email updates to you once a day.

What is Social Media Monitoring?

Social media monitoring, sometimes referred to as social media “listening,” is the practice of examining what’s being said about someone or something — or the topics that entity cares about — by other social media users. The people who are conducting this monitoring can do so for their own personal profile or on behalf of a business’s social media account.

Social media monitoring can take many forms and track keywords, hashtags, and mentions of a specific user. It can also take place on one social network or across several.

Depending on the user and what their goal is in monitoring their social media presence, social media listening can offer all kinds of insight to help a business become more efficient.

For example, if a brand is particularly controversial, or sensitive to how it’s defined by the public, it might want to monitor every social network on which the brand has an account to keep track of its reputation. Or, if the company has a talkative consumer base that it wants to interact with, the company might limit its monitoring to just the social networks where it knows its customers are most verbal.

 TweetDeck

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TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want — whether that’s customers, competitors, or employees.

TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations — while also keeping an eye on you or your brand’s notifications and mentions.

 Hootsuite

What does it monitor?: all major social platforms.

Arguably the easiest social monitoring tool to use on this list, Hootsuite’s customizable search streams will monitor any social platform you like so that you can see what’s going on at a glance. Zero in on essential topics, trends, and social profiles based on keywords, hashtags, locations, and specific users.

Hootsuite streams set up for social media monitoring of hashtags

Talkwalker Alerts (similar to Google Alerts)

Cost: Free to use Alerts; Talkwalker plans start at $9,600/year

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Talkwalker Alerts is a free tool by Talkwalker, an enterprise-level media monitoring tool. Talkwalker Alerts claims to be the “best free and easy alternative to Google Alerts,” allowing users to create alerts around terms and keywords.

Unlike Google Alerts, however, this tool monitors social media and allows you to filter when you receive alerts as well as what sources you’d like to receive alerts from — blogs, forums, websites, publications, and social media.

Used by over 600,000 people, Talkwalker Alerts sends any relevant web or Twitter mentions of your clients’ brands (or whatever alerts you set up) directly to your email. There’s no limit to how many alerts you can set or mentions you can receive in your inbox.

 Anewstip

Cost: Free plan option; paid plans start at $200/month with 7-day free trial

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Anewstip is a unique media monitoring tool; it allows you to search for mentions of your clients’ brands in news articles and tweets to find relevant journalists that are already writing about each business or industry. The tool is also a database and houses contact information for over one million journalists, editors, bloggers, and news outlets — a highly valuable feature for writing media pitches.

As described by a reviewer on G2: “Imagine being able to type in any keyword and have Twitter profiles of journalists who have created new articles about your product and … send a pitch to help them come up with new content and have your link in their article.” Anewstip not only helps you monitor your media and build your media list, but it also helps you send personalized pitches and monitor how many are opened and clicked on — a powerful measure to see what type of outreach is working best for your clients.

The free plan for Anewstip allows one user, unlimited searches, and two media lists with 100 contacts apiece. However, in order to access contact information for journalists and send pitching, you’ll have to upgrade to at least the Pro plan.

Social Mention

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Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your brand in one comprehensive view.

Analysis of "inbound marketing" keyword on the Social Mention free social media monitoring tool

SocialSearcher

Cost: Free plan option; paid plans start at 3.49 €/month with 14-day free trial

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SocialSearcher identifies as a “free social media search engine”. In my opinion, it’s one of the most powerful social media monitoring tools that you can access for free.

When you search for a brand or keyword, SocialSearcher browses Twitter, Google+, Facebook, Youtube, Instagram, Tumblr, Reddit, Flickr, Dailymotion and Vimeo for real-time mentions and conversations. It also provides analytics at-a-glance, including the number of mentions, when they were posted, popular hashtags, and the general sentiment around the keyword or brand. You don’t even have to login to run a search.

As a free user, you can conduct and save up to 100 searches per day and set up up to two email alerts for mentions directly to your inbox. SocialSearcher also offers premium automated social monitoring, advanced filtering technology, mentions history, trend tracking, and deep social analytics. To access these, however, you’ll have to upgrade to at least the Basic plan.

 Sprout Social

Intelligent, real-time social media monitoring with Sprout

Sprout Social

Description: Similar to Hootsuite, Sprout Social’s monitoring and engagement tools are part of its social media management software. Sprout Social has two separate features for social monitoring and engagement.

In the Smart Inbox, you’ll get all your social media mentions and messages. With the discovery feature, you can search for particular keywords on Twitter or Instagram (for example when someone mentions your brand without tagging your social media profile).

Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+

Prices (per user): $99 per month, $149 per month, and $249 per month

Agora Pulse

Discover what people are really saying about your business

Description: Agora Pulse is also an all-in-one social media management tool, which comes with scheduling, monitoring, engagement, and analytics features.

Its inbox collects all your social media mentions while its listening feature allows you to search for keywords, URL, and handle on Twitter. Agora Pulse also allows you to monitor comments on your Facebook and Instagram ads.

Platforms supported: Twitter, Facebook, Instagram, and YouTube

Prices: Free, $79 per month, $159 per month, plus enterprise options

Zoho Social

Social media management software for growing businesses

Zoho Social

Description: Zoho Social is a social media management dashboard where you can publish and schedule posts, monitor social activities, analyze your social media performance.

In the Zoho Social dashboard, you’ll get real-time updates of how people are interacting with your brands. I find this great for events, where I might want to monitor related social media posts and engage with the attendees.

Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+

Prices: Free, $10 per month, $50 per month, $1,000 per year, and $1,500 per year

 Google Alerts

Google Alerts is a content change detection and notification service offered by Google. It can be used for monitoring online channels to identify new content, industry trends, conversations about your brand or information about your competitors. Google Alerts sends automatic email notifications once a result, such as articles or blog posts, matches the user’s search term(s).

Google Alerts free Social Media Monitoring tools

 Followerwonk

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Followerwonk lets you quickly and easily search users’ Twitter bios and profiles for mentions of you or your brand. Log in with your Twitter credentials to check it out, or subscribe to the paid versions to get even more social insights.

 SumAll

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SumAll connects to a variety of different social accounts — including Twitter, Facebook, Instagram, and LinkedIn — to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.

Mentionmapp

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Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. You can see who mentions you the most, as well as who retweets you the most (using Retweetmapp). It’s interactive, too. That way, you can click through and see how your interactions are connected — if you want to keep an eye on the impact or reach a positive (or negative) tweet about your brand can have.

Lithium (formerly Klout)

Lithium social response tool on mobile device screen

Lithium — which recently acquired the social media monitoring tool, Klout — offers a “social response” tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media. The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to (and about) you the most, so you can focus your customer engagement in all the right places.

 Nexalogy

What does it monitor?: most major platforms + broader web

Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.

Nexalogy social media monitoring dashboard

Conclusion

Media monitoring is the method of tracking the media to understand what’s happening. It includes tracking news, social media sites, forums, blogs, and other sources for a particular brand name, product or services, your competitors’ brand name, latest mission or policy announcements. Brands track media monitoring to spot PR opportunities and overcome consumer issues as early as possible.

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