I am sure that you have been looking for a complete guide of online marketing tools, which can help you to strike a balance between quality and cost-effectiveness. After systematic research on the topic, I have come up with a top list of free online advertising tools under one roof.
Finding the best free online advertising tools can be an extremely daunting task. Navigating through the many different options available can be stressful. With so many tools available, it is hard to know which one will work best for you? I’m here to help you find out which free marketing tools are worth your time.
You can still advertise your business even if you have no room for advertising in your expense budget. I’m about to show you 50 ways to advertise your business for free on the internet. These platforms are a vital resource for small business owners or people just starting their businesses, as money can be tight when you’re just starting and small businesses have a limited budget to spend on marketing.
Keep in mind that some of the listings we suggest are more effective for some types of businesses than for others, but with ways to choose from, you are sure to find several that will help give your business a healthy advertising boost.
If you’re a digital marketer, chances are that one of your main channels is Facebook.
But did you know that you can use Facebook Messenger for business? And more than 1.5 billion people actively use Facebook Messenger chat.
However, less than 1% of businesses are engaging with their audience on this proven channel.
To get the most out of Facebook Messenger marketing, you need a chat platform to connect with customers at scale.
And MobileMonkey is the most well-recognized Facebook chat marketing platform, and you can use it to advertise to your entire audience on Facebook for free.
MobileMonkey Facebook Messenger chatbots allow you to engage with your audience with marketing automation tools such as:
- NEW Facebook Messenger Tools for Instagram: InstaChamp
- Free Lead Generator: Capture your Facebook fans names, emails, and phone numbers – automatically!
- One-time notifications: Invite users to get updates and promotional messages
- Drip campaigns: Sequenced messages across Facebook, SMS, and webchat
- Before checking in to the particular website, you need to check the license of the specific online website.
- Facebook post autoresponders: Capture leads and subscribers from organic Facebook posts
All the Messenger contacts captured by your Facebook Messenger bot can be added to other MobileMonkey marketing channels. This includes SMS text messaging, native live chat for your website, and other web chat apps like Instagram and WhatsApp.
This way, you’ll be able to build user profiles, see their entire history across channels, trigger messages based on their behavior, and opt them into other campaigns.
Google My Business
Google My Business is an online directory that lets you connect with customers across Google Search and Google Maps for free.
To get started on Google’s free advertising site, all you need to do is submit the URL of your professional website and some additional details about your business.
In turn, Google My Business incorporates this information into their listings to ensure your site appears when users search relevant content categories.
You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
Google My Business gives your customers more ways to reach you – by calling, messaging, or leaving reviews. Additionally, you’ll be able to see how customers are engaging with your business profile, whether that’s clicks, calls, bookings, follows, etc.
Facebook Marketplace & Facebook Shops
Facebook’s online Marketplace features advertisements that have a high potential of reaching your target market.
Roughly 800 million people use Facebook Marketplace every month.
Facebook Marketing is a dominant force in customer acquisition and has been upgrading its platform for a long period with a lot of emphasis on online shopping.
And we’ve already covered how you can use Facebook Messenger to facilitate the sale of your products online.
Since the advent of Facebook Marketplace and Facebook Shops business pages, the social media platform has provided functions that imitate those of the best-classified ads sites.
Facebook Shops launched in May 2020 and will be rolled out incrementally over the next year.
Creating a Facebook Shop is free and only takes a few minutes to set up. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand.
Now that Facebook Shops are live in the US, the implications of this entirely new sales channel are enormous, especially for D2C brands.
The platform has proved to be an especially effective tool for selling cars, real estate, furniture, and retail products. Whether you want to sell t-shirts or get cash for a used company vehicle, Facebook can help you make money.
eBay is still one of the best free high-traffic advertising sites you can post on if you want to reach a large number of potential clients.
With more than 30 international sites and a wider presence in over 100 countries worldwide, eBay is a fantastic marketplace to sell on, particularly if you’re looking to expand your business overseas.
Due to its size and status, as well as good search engine optimization (SEO) rankings, eBay listings result in more visibility than the majority of other websites.
Additionally, eBay has a good social media presence and follower base. And unlike many other free advertising sites, eBay has an interactive interface that makes it easier to publish free advertisements.
Craigslist remains a popular destination for finding products and services to buy and sell and is still one of the top 50 most frequented sites as of October 2020.
Business owners and marketers can advertise both B2C and B2B products or services on Craigslist.
Craigslist is a powerful ad platform that has many subcategories such as jobs, services, housing, events, and merchandise. Therefore, subcategories enable your ads to reach a wide range of audiences.
They have a good social presence and are quite popular in most countries.
Perhaps the most well-known classified site today, Craigslist is impressively ranked in the top 30 most visited websites in the U.S. This platform has a huge lineup of categories that allows you to sell just about any product or service.
These categories are so diverse that they range from automotive and beauty services to computer parts and parking spots.
Currently, Craigslist allows users to post ads once per geographical area every 48 hours. Posting ads are free for almost all products, except vehicles and furniture ads that may require a small fee.
Posting ads for services will also require a small fee, but you’re guaranteed a full 30 days when you pay for ads.
One downside to Craigslist is that the site has been used for illegal activity quite a bit over time. So, you need to make sure that your ads aren’t too “spammy,” especially if you’re posting ads with a newly created profile.
Although Craigslist feels a bit outdated, Craigslist it’s still among the leading classified free business advertisement sites and has considerably good engagement rates.
Bing Places for Business is the Bing version of Google’s local business offering. Set up a profile and verify your company. Or you can import your Google My Business verified listing into Bing. How’s that for easy?
Other Search Engines
Other search engines give businesses visibility in local search results. For example, you can list your business in Apple Maps. DuckDuckGo does not have a directory; however, it uses Apple Maps data for local businesses. Yandex offers a business directory.
Aside from listings, the regular results in engines like Google are a source of potential buyers. Called “organic results”, don’t confuse them with search ads. There is no fee for organic search results. But you should optimize your website pages to be found prominently in searches. This practice is called search engine optimization (SEO). SEO requires skill, but by learning it you can increase your website traffic and lead flow. Tip: if you have a WordPress site, install the Yoast SEO plugin for guidance on how to optimize.
Facebook offers a way to promote your organization with a Facebook page. Make frequent updates to your Page. Also, use your Facebook cover image to promote something special. Experiment with Facebook Call to Action buttons, and participate in Facebook Groups related to your industry.
Pinterest offers a way for people to share images from your company website. Pinterest is great for brands with a strong visual element and blog owners. Make sure you have one good shareable image on each key page of your website. Tip: Set up Pinterest boards by topic or category and “pin” your content. People often search Pinterest for images on a particular topic and may find your website.
Instagram is one of the most popular social media channels for brand awareness. You can share photos and videos with followers. Instagram is ideal for a “visual” company: food, fashion, furniture. Instagram is not great for driving traffic to a website. Typically you can only include one link in the profile field. But we have seen businesses link to an index page on their website established just for the products they highlight on Instagram.
Around half of all searches on YouTube start with “how to”. Build a sales funnel by setting up a YouTube channel. Then create how-to videos on topics related to your products and services. Add your website or email address in each show description so interested parties can contact you.
LinkedIn is one of the best social media channels for B2B (i.e., any business that sells to other businesses). People and companies should both have profiles on LinkedIn for brand recognition. Flesh out profiles with content to get better found in LinkedIn search results. Tip: If you are a freelance professional, try LinkedIn Profinder. Set up a no-cost profile to get leads from companies looking to hire an independent contractor. Also, Slideshare, another LinkedIn property, can be used to share PowerPoint.
Crunchbase is a database ideal for high-growth startups and tech companies seeking funding. However, it’s open to any business. Founders can also set up a free profile. Read how to use Crunchbase for marketing.
This is a neat site where entrepreneurs get to tell their startup stories. There is no cost. Share your story here.
Dedicated to the interests of small businesses, you can hardly find a better directory than manta for getting your name out there. This site gets millions of unique visitors every month and this listing platform has one of the most comprehensive databases with geographic-specific, individual businesses, and industry segments listings.
Here’s how: Registration with Manta is quick and easy and you have plenty of optimizing packages to choose from as well.
You get a basic listing similar to those archaic Yellow Pages with YellowBot, but it also includes customer reviews and some additional options for those who upgrade to a premium package. YellowBot has quick sign-up and sign-in connected to Google, Facebook, Windows Live, Twitter, and Yahoo, making it easy and convenient.
Easily searchable business listings that include your business information, a website link, product descriptions, map features, as well as options for display and video ads are all a possibility with Yellowbook. Besides being included in their business listing, you are linked with Google, Bing, and Yahoo partner sites and there is an affiliate program to take advantage of as well.
Here’s how: Put Yellowbook to work for you by subscribing to your business.
One of the easiest business listings for users to navigate, Superpages also makes it easy to list and manage your business listing. Along with business listings, this service also includes weather and lottery listing. It also includes a quick sign-in option through Facebook.
Here’s how: Get started setting up your Superpages listing and watch your popularity grow.
The same old Yellow Pages your parents and grandparents used to flip through to find what they needed is still around and has a very well-organized online version. Besides your typical free listing, there are also a wide variety of premium options available when you are ready to expand. This listing draws 70 million+ visitors across its associated listings annually.
Here’s how: Get your Yellow Pages ad started online with a simple registration process.
You can get better results if you are using an advertising tool for your Facebook ads. There are so many things to consider when it comes to utilizing the platform on social media. You can use tools that will do it for you or you can try your luck on the go.