Best Free Social Analytics Tools

Are you aware that there are a number of free social analytic tools that you can use to do some competitive research and market analysis? There aren’t many publicly available tools out there that can help you cut down the time it takes to do this, but here I will show you some of the best free tools available, and show you how to use it properly.

Just because you don’t have a million dollars to spend on Facebook Ads doesn’t mean you shouldn’t be doing them. In this video, I outline the top free social analytics tools you can use to keep track of how your Facebook ads are performing.


Buffer social media analytics

Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.


Screenshot from CoSchedule, one of the best social media analytics tools

At Brand24, we use CoSchedule as our editorial calendar – it never let us down and we can surely recommend it to all small, medium and large businesses.

The cool thing about CoSchedule is that it analyzes the performance of your social media posts and, on this basis, suggests improvements and recommends particular actions across all your social media channels, for example:

  • Best day to post
  • Best time to post
  • Best type of content to post

What’s more, CoSchedule provides analytics of your social media posts, including:

  • Social engagement analytics: Analytics of interaction your social media posts receive
  • Social campaign report: Tracking across multiple platforms the performance of a campaign
  • Audience insights: In-depth reports about performance of your social media channels
  • Social message analytics: Tracking engagement for particular posts
  • Social share analytics: How many times your link has been shared across social media
  • Top projects reports: Analysis of top 100 posts


  • Great for scheduling social media campaigns.
  • Creates social media reports.
  • Good for task tracking.


  • Can be a bit pricey for smaller companies.
  • The UI can be difficult to use for some people.

Sprout Social

Screenshot from Sprout Social, one of the best social media analytics tools

Another all time best social media analytics tool is Sprout Social. It’s comprehensive social media management tool you can use to track your performance in social media.

The platform offers plenty of features to analyze social media performance, engagement, post social media messages or listen to social media conversations about your company. Sprout Social has a plenty of features. To make users’ lives easier, they offer solutions:

  • By business type:
  • For enterprise
  • For agencies
  • For small businesses
  • By need:
  • For social management
  • For social marketing
  • For customer care
  • For employee advocacy
  • By network:
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Google+


  • Great social media reporting tool.
  • Good solution for social media marketers – includes advanced social media management and analysis options.
  • You can track social media campaigns inside the tool.


  • Can cause problems with Instagram posting.
  • No integration with YouTube or TikTok.
  • Expensive.

Social Status


Social media analytics tool - Social Status

Social Status is a dedicated social media analytics tool perfect for agencies and digital marketers who need multi-channel reporting and the ability to white label and customize their reports to suit different clients. The dashboard contains all the metrics you need in real-time.

Reports can be exported to CSV, PDF, PowerPoint, and Google Slides.

Social Status also tracks Facebook Ad Accounts for reporting on paid campaigns. You can also benchmark performance against influencers and measure your influencer marketing campaigns too.


  1. There is a free plan.
  2. You get in-depth stats and metrics for all the main social media channels.
  3. It is simple to use and has an intuitive design.

Genesis B

I like that I have all of the tools I need to build a report in one place. It reduces the amount of time for me to build a report. It also highlights the most important facts about my report.


  1. It only focuses on analytics and reporting, with no publishing or management features.
  2. Higher plans can be expensive.


Pallyy is a feature-rich social media marketing tool that offers detailed Instagram analytics & reporting.

You can use this tool to understand what your followers want to see, and what they don’t. You can analyze your own profiles and competitors. You can also dig into hashtags and follower growth in specific locations.

Pallyy New Homepage

You can set up automated reporting which sends your analytics directly to your inbox daily, weekly or monthly.

Although the analytics is solely focused on Instagram, you can schedule posts to Facebook, Twitter and LinkedIn, as well as add a team to schedule on your behalf.

Pallyy’s dashboard is simple and easy to use with tabs for scheduling, analytics, reading and replying to comments (Instagram only), crafting your bio link and lastly an explore tab where you can search for hashtags, users and tags.


A limited free plan is available. The premium plan is $15/month per social group. Pricing drops depending on how many social groups you need so it is surprisingly affordable for agencies and individuals alike.

There is also a 14-day free trial available for the premium plan.


Audiense is a social media analytics tool that can help you to get a clear picture of who your target audience is and how best to reach them with your advertising and social media campaigns.

Instead of simply providing insights into your social media activity, Audiense helps you to identify and segment your audience based on the data you have. This in turn helps you to plan a more effective advertising and social media strategy.

Audiense Homepage

While Audiense only supports Twitter, it offers a depth of data that no other tool on this list offers.

In addition to the Audiense insights tool, they also offer Audiense connect, a Twitter-specific marketing platform that helps users to monitor Twitter, analyze their community, and respond to direct messages using chatbot technology.

Audiense is the perfect tool for budding businesses that are still trying to gather information about their desired target audience on social media.


Free limited plan available. Paid plans start from $49/month, yearly discounts available.


BrandMentions is another powerful tool for measuring your social media marketing impact.

From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with the relevant information about the success of your brand awareness campaigns.

brand mentions

BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.

Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice. 

Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic.

Price: $99 – $499 USD per month.


Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online.

This social media analytics tool can also help you connect with influencers and quantify your PR impact. 

One of the best ways to drive engagement is by using influencers. Meltwater makes it easy to connect with and vet influencers for your brand. You can also use the tool to manage influencer relationships and measure their ROI.

Meltwater - social media analysis tools

And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities.

Pro: The site has over 1 million influencer accounts that you can easily filter and sort. This makes prospecting new high-profile accounts that are relevant to your brand easy. 

Con: Meltwater offers a limited number of users and you have to pay more for more users. Additionally, the price can increase easily for basic functions such as reporting.

Price: Contact Meltwater for pricing.


A single customer can make a review on your product that impacts several other customers. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire.

reputology - social media analysis tools

This social media analytics tool is particularly great for companies that have multiple reviews across multiple platforms because it lets you view all your reviews in one dashboard. 

Pro: You can respond to the reviews straight from your dashboard without having to visit every review source; which saves you a whole lot of time, and ensures you respond to all reviews – or complaints – in a timely fashion. 

Con: At the moment you can’t reply to Yelp reviews within the software, which is unfortunate because Yelp is one of the most popular review sites.

Price: $180 – $2500 per month.


Without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.

But before spending a dime on any influencer, you want to measure the impact they actually have on your audience.

That’s where TapInfluence comes in; it helps you find the right influencers (who have a real impact) for your business.

Social Media Analytics Tools - Tapinfluence

It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. From intelligence about an influencer’s reach and impact to their potential rates, TapInfluence can provide you with all this information. 

Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. Also, you can monitor engagement analytics on your campaigns from the platform.

Con: There’s still a lot of work needed to set everything up as the process is not fully automated. Also, Tapinfluence caters to enterprises, so the price is inaccessible for most agencies.

Price: Contact TapInfluence for pricing.


Optimizing your social media presence is a key component of modern digital marketing. In this new video from the Social Media Marketing Smart YouTube channel, learn all about the best social analytics tools and which ones are totally free!

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