If you are a small business, you can use all the help you can get. That is why we suggest The Best Free Social Media Content Planner. It will help you to plan and schedule your social media in a way that works for your business and audience. You can get this for free and see if it fits in your plan for social media.

I think this has been a useful look at several different planners that should help you make the most of your social media marketing. By planning out everything from content calendars to mistakes to avoid, these planners will provide you with plenty of good ideas for running your social media accounts. With the help of these free tools, your efforts will pay off both for your business and for your brand.


Canva is a web-based graphic design tool that allows users to create professional-looking designs without any design skills. Users can choose from several templates, including:

  • business cards
  • social media graphics
  • logos
  • brochures
  • flyers
  • e-books, and more.

What makes Canva unique is its drag-and-drop functionality. Users can drag and drop images, text, and shapes into a canvas. It is the best way to create social media graphics for any platform with unlimited features available in the free version.

At Bashi Media, we use Canva every day to create all our graphics for both web and social media. As a content creation company, it’s probably the tool we rely on most with regards to this, so trust me when I say, you’re going to want to use Canva for your content creation.

With the use of the Content Planner in Canva, you can create a schedule for the content that you will be sharing on your social media platforms. You can choose to use a calendar month or even every week. 

This content planning tool is easy-to-use and allows you to create a timeline for your content.

Once you have completed your content plan, you can then upload your content to the Content Planner and it will immediately create the schedule for you. This will help your content get scheduled according to your plan.

Currently, you can schedule posts to the below social media platforms:

  • Facebook Groups and Pages
  • Instagram Business Account
  • Twitter
  • LinkedIn profile and page
  • Pinterest
  • Slack
  • Tumblr

Though this feature can only be accessed through Canva Pro, Enterprise, and for Nonprofits users. You can also try to use it for free for 30 days.


Think of google sheets on steroids. Arrange, organize and plan all your content ahead of time and view it any way you like.

Airtable is a spreadsheet-like database program designed to help people organize data. It is a web-based application that can be used to create, edit, and query data that can be organized in multiple ways.

It is designed to help people collaborate on projects that they are working on. You can plan, track and manage projects in a way that is easy for people to work on most efficiently.

Organizing your data is not an easy task. Mainly, when you’re managing large amounts of data. There are many data management tools available online but not all of them are easy to use. 

Here is a list of the top 6 features that make Airtable one of the best content planning tools for you. 

1. Cloud-based 

2. Sync your data from mobile to desktop 

3. Seamless integration with other apps 

4. Offline access 

5. Multi-user access 

6. Real-time collaboration

All of the content we create for ourselves and our clients is arranged and organized in Airtable before it’s posted anywhere. If you’re someone who is fed up with organizing everything in google sheets, we were too… before we discovered Airtable.

Keep track of all your post ideas and favorite social media images in one place using their social media planner.

For quick and simple access, keep all of your social media graphics, stock pictures, and other visual content in the Assets table.

Use the form to gather new social media post ideas from colleagues around the company and monitor them in the Posts database. Review new ideas regularly and update the status field to move the best ones along the pipeline.


An online platform that allows users to collaborate on projects, track their progress and view all of their work on a single dashboard. 

With the use of content planning tools like ClickUp, users can create a project, choose the content they want to make, and collaborate with others to complete the project. Its content creation tool is a great way to create content for your website, blog, or social media channels.

If you are looking for a collaboration platform that can help you build your brand, ClickUp is an excellent option. This is great for managers, who are often responsible for a lot of projects and who are often overloaded with information.

At Bashi Media, we’ve tried most project management apps, and ClickUp was the only one that could do every single thing we needed it to do. Every deadline and every project we have to do is listed on our ClickUp, and automation capabilities make it so that we don’t even have to add most of them ourselves.

There are several reasons why you would need a tool like ClickUp. 

  • It is a centralized place to keep track of all of the information.
  • Easier than hunting down information in different applications and having to sync changes across multiple applications.
  • Avoid missing your deadlines for when your content renews. Make an automatic recurring task monthly, so you know when you have to work on it.
  • Generate reports
  • Easily share information among the team 
  • Manage your editorial calendar


Later is a tool that allows small businesses, social media managers, and creators to combine the power of marketing strategy, social media scheduling, and a personalized link in bio into one platform.

It allows you to schedule all of your social media profiles, and you get a complete social set for free. That means you’re able to schedule the below profiles entirely for free:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter  
  • Pinterest 
  • Tiktok

Among the best content planning tools that assist you in growing your business. 

With Later you can:

  • From one single content calendar, plan and create all of your social media postings.
  • Plan a month’s worth of social media updates in minutes.
  • Later makes it easy to identify on-brand material, personalize it, and share it on your social profiles in just a few clicks.
  • Schedule when you want your posts to go live across platforms and timezones.
  • Publish to your social networks without having to log in to the app!
  • Drive traffic and increase sales using Linkin. Bio

There are (very) many scheduling tools out there, but we believe later arranges everything the neatest and is the most user-friendly and affordable for businesses.

Facebook Business Suite

If you just want to post on Facebook and Instagram, the Facebook Business Suite allows you to do that completely for free and you get more freedom too. You can schedule carousels and stories ahead of time!

For our business and clients, we at Bashi Media stick to the business suite for all scheduling on Facebook and Instagram. That is mainly because you can now schedule stories and carousels directly to the platforms, which you can’t yet do with other scheduling tools.

Facebook Business Suite is a Facebook app that allows you to: 

  • Create pages for your business 
  • Create and manage ads (including Instagram ads) 
  • Schedule posts 
  • Edit and manage your page 
  • Schedule and edit events 
  • Schedule image and video posts 
  • See an overview of your Facebook Page and Instagram account
  • View notifications for your Facebook Page and Instagram account
  • View Insights

Facebook Business Suite is available on both desktop and mobile platforms, allowing you to maintain your business presence from anywhere.

Facebook Business Suite allows you to manage all of your linked Facebook and Instagram profiles in one location. It provides several free tools that make managing your online presence easier. Business Suite can assist you in reaching out to more people and staying current.


PromoRepublic is a powerful social media calendar tool designed to save you time and effort. Partly thanks to its library of pre-made social posts. This library includes both visuals and written social posts you can edit and publish or use for inspiration.

What makes this a huge time saver is a workflow. Publishing and scheduling content has never been this fast.

The calendar is included in every plan PromoRepublic offers. The platforms its scheduling tool supports are Instagram, Twitter, Facebook, Pinterest, LinkedIn, and Google My Business. You can post to multiple platforms automatically from a single draft.

You can schedule your content yourself or have the app’s AI choose a date and time based on your audience’s past engagement habits.

Either way, you’ll be left with a calendar filled with all of the content you’ve scheduled. You can even switch between weekly and monthly views and filter views by social media profile.

Each post may showcase comments left by team members. Colored labels are also available.

There are a few unique features that PromoRepublic has that most other tools on this list don’t have. It has a graphic editor. It’s like a stripped-back version of Canva which is integrated into the tool’s workflow. Then there’s the library of pre-made content that I mentioned earlier. This includes images, GIFs, and written content you can edit on the fly.


SocialBee is the best social media scheduler in terms of features and includes a basic social calendar.

You get access to a content queue-based system that helps you create a diverse posting schedule. Content recycling allows you to make the most of evergreen posts – you only have to share them once. And you can choose to include a few variations for added diversity.

For time-sensitive content, you can set how you want them to be shared and when it should stop sharing.

You can manually add content – individually or in bulk. Alternatively, you can automatically import content from RSS or Zapier. Content curation platforms like Quuu and Pocket are supported as well.

Analytics and reporting are included as well so you can monitor performance and see exactly which posting times work best for your audience.

SocialBee is ideal for teams, freelancers, and agencies too. Workspaces allow you to keep each brand organized. There are also user roles, internal post comments, and an approval process to keep everyone on the same page.


Agorapulse is an all-in-one social media management tool used by over 31,000 social media managers. It enables you to manage multiple aspects of your social media marketing strategy.

Of course, this includes a unified social media calendar that showcases all of the posts you’ve scheduled.

The cheapest plan that includes the calendar is the Pro plan. With this plan, up to two users can publish social media posts with as many as 10 profiles for Instagram, Twitter, Facebook, YouTube, and LinkedIn.

The scheduling tool enables you to create and optimize posts for different platforms from a single draft. You’ll choose a date and time to publish the post before the tool adds it to your queue.

This queue is what the calendar showcases. Each post (individual posts for platforms, not drafts) has its card. Cards are arranged based on the dates and times they’re assigned to.

In short, you’re given a snapshot of all of the posts you have scheduled, including comments left by other team members and colored labels assigned by topic.

Agorapulse also enables you to respond to messages, monitor mentions of your brand across multiple platforms, and view detailed reports.


ContentCal is a social media management tool built around a social media calendar. Four products make up this app: Publish, Engage, Analyze, and IQ. The Publish tool is where you interact with the calendar.

You can post to Instagram, Twitter, Facebook, Pinterest, LinkedIn, and Google My Business. You start with a draft and can optimize it for and publish it to as many platforms as you need.

You can even streamline content creation with the snippet tool, your library of commonly used hashtags, and URLs. There’s also a Content Hub section designed to store post templates and your media.

When you schedule your social media content, you can switch between weekly, monthly, and list views and can even filter your view. Color tags are also available. Moderators for teams even can quickly approve or disapprove posts. Anyone on your team can leave comments.

ContentCal also enables you to respond to comments and DMs on social media (Engage) and view analytics (Analyze). The IQ tool is an AI that provides tips and scores for your social media performance on specific channels.

Pricing: Plans start at $37/month or $360/year (advertised as $30/month). This includes one calendar with support for up to five profiles. You can purchase up to 10 additional calendars. Engage & Analyze are optional add-ons.


Pallyy is a social media scheduling tool mostly optimized for Instagram. It is the most affordable Instagram marketing toolkit we have tested.

The primary UI of its dashboard centers around its social media calendar. You can schedule posts to Instagram, Twitter, Facebook, LinkedIn, and Google My Business.

Each post represents a thumbnail-based card on the calendar. You can switch between different views and filter what you see in your profile.

It even has a Canva integration that enables you to get creative from within the Pallyy dashboard. Engagement, collaborative and analytical features are also included.

Pricing: A free plan is available offering limited access to scheduling and analytics functionality.

The premium plan unlocks access to all features. Pricing is based on the number of social groups you need and starts at $15/month for each social group.

After 5 groups, a discount is applied that scales making it extremely cheap for agencies. Especially considering unlimited team members are included on each premium account regardless.


The final takeaway is that the possibilities with this simple tool are endless. I hope you will check out the other templates, and download one or two that can simplify your content creation and distribution needs. The resources section is especially valuable, as it contains links to many helpful free tools for social media.

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