While each service in the list has a slightly different focus and approach, it is clear that some of the best free social media management software is flexible enough to fit several different business models. For less committed businesses, this kind of software might offer more than enough for a small business to effectively manage its social media presence.
The future is bright for social media marketing enthusiasts. As long as you are organized and have a strong understanding of how each social network works, you will be able to manage several platforms with the help of one of the free tools here.
Sprout Social believes in the power of social media to create connections and build brands. They have been awarded by their top-tier software review sites for their commitment to customer satisfaction, RO and user adoption rates, as well as usability. Learn more about Sprout Social, and how it might be a great fit for you and your business!
Hootsuite is the most effective way to manage and grow your social channels. You can use it for free, but if you want more features like visual scheduling, then there are multiple plans available that will help you go faster than ever before! Learn more about Hootsuite and manage your social media channels with ease!
Tweetdeck is the best place to stay on top of what’s happening in your industry, bring people together with common interests and find new opportunities. Manage your Twitter account with ease, through Tweetdeck. Learn more about Tweetdeck and decide if it’s the right fit for you!
Zoho Social is a social media management tool that helps businesses and agencies grow their presence on the internet. You can sign up for free, and see if it is the right fit for you!
When it comes to social media, there are a lot of options for you. But if simplicity and affordability is what’s on your mind then Buffer might be the answer! Learn more about Buffer, and decide if it’s a good fit for you!
Later is a social marketing platform that enables you to plan, analyze and publish your content in just one click. The all-inclusive tool helps users save time while maximizing their potential for growth on the top networks – making it worth checking out!
SocialOomph is the perfect solution for individuals who want more control over their social media marketing. With advanced post scheduling tools, you can boost your productivity and join together with other people or teams in an effort that will be successful!
Friendsplus, you can create content that is relevant to your audience at the perfect time and publish it across multiple platforms. The more people who see what’s inside these posts – be they followers or subscribers! Check it out and see if it’s the right fit for your needs!
The Crowdfire platform helps you engage with your fans, followers and customers on social media more effectively. You can schedule posts in advance, so they’re always sure to catch whatever’s going viral at that moment! Learn more about Crowdfire and see if it’s the right fit for your needs.
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
Planable is a social media collaboration tool helping marketers work together better & faster. So, if you care for efficiency, this is the tool to consider. It’s one of the most visual platforms allowing marketers to create, plan, collaborate, review, and schedule social media content. It supports the most popular social media networks: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business. Planable is 100% focused on collaboration and approval so it allows you to get feedback on each post, have conversations, request & get approval, and schedule automatically. They’ve got a free plan to get you started — so you can test all the features for the first 50 posts.
Bonus Tool: ContentCal
ContentCal is the ultimate tool for bringing your team together. You can share ideas with, create approval workflows, build your content plan and then publish that content to multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and Medium). ContentCal’s analytics will help you understand your content performance and the latest ‘Respond’ features act as a shared inbox for monitoring and responding to mentions, messages, and comments across social media.
One of the star features is the fact that ContentCal integrates with over 2000 other applications so that you can create the perfect social media workflow by connecting ContentCal to tools you currently use (think of things like Slack or Trello) and also distribute content to channels beyond social media, like emails and blog posts. The best content is created together. Involve your team (and clients) into the content creation process, share ideas, gain feedback and watch your content performance
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Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabili… Show MoreRead Zoho Social ReviewsSSVery integrated app. Best thing is that you can merge everything to your Zoho crm. Very east setup and seamless.
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, and rep… Show MoreRead Sendible Reviews
Pricepoint versus features is solid. The user interface is well designed overall, and users migrating from Hootsuite will be quick to adapt…. Read review
Very simple interface that is easy to navigate. Different social profiles display as tabs rather than drop downs. Read reviewCompareTry for freePOSTOPLAN(545)4.8 out of 5Entry Level Price:$1.90Favorite
Smart, automated social media and messengers marketing platform that allows you to create, schedule, and promote content. Distinctive features from other services for scheduled posting: user-friendly interface, enables to connect an unlimited amount of accounts and users.Read POSTOPLAN Reviews
POSTOPLAN seems to be the Best All-in-One Tool. The best things which I would love to highlight about this tool are: 1) POSTOPLAN makes it… Read review
POSTOPLAN is very simple and easy to use. It is also a great feature while designing posts. Through this tool, I can access and use all of my… Read reviewCompareTry for freeeclincher(368)4.6 out of 5Entry Level Price:$59 MonthlyFavorite
eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support t… Show MoreRead eclincher ReviewsAAEasy to use and modern navigation style, can use for every social media channels, allows for many profiles, really good price and offer all the… Read reviewAPI absolutely love and value the number of channels that I can post to at since along with the ability to create and develop posts inside of the… Read reviewCompareTry for freeFanbooster(310)4.5 out of 5Entry Level Price:$49 per monthFavorite
Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!Read Fanbooster Reviews
It is a good software to schedule and automate posts on various social media platforms. The collaboration feature works very well while working on… Read review
With the help of this software, you can automate your social media profiles. You can schedule posts in advance which will be automatically posted… Read reviewCompareLearn moreContentStudio(308)4.6 out of 5Entry Level Price:$8.25 /monthFavorite
Powerful content marketing and social media management platform for businesses, agencies, and marketers who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there’s a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful analytics… Show MoreRead ContentStudio ReviewsEAThe scheduling tool and range of social media platform it support. Read review
The tool pretty much does what it is supposed to do for the price you pay. I like the content discovery and inbox features the most. Reporting is… Read reviewCompareLearn moreSocialPilot(250)4.5 out of 5Entry Level Price:$30 Per MonthFavorite
SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok and VK with SocialPilot. 2) Share as many as 500 posts and connect over 100 profiles with just one SocialPilot account. 3) Manage your social media conversati… Show MoreRead SocialPilot Reviews
Its a cost effective option over hootsuite and is super helpful in collecting analytics for clients. Its easy to schedule content and the suggested… Read reviewJMEasy to use while still being priced in an affordable way. Having tried many others this program has suited our marketing agency to grow and… Read reviewCompareLearn morePlanable(242)4.5 out of 5Entry Level Price:FreeFavorite
Planable is the command center of social media campaigns, bringing all of your people and content in the same place. It’s a platform that allows agencies, social media managers, freelancers, marketing and communication teams worldwide to create social media campaigns and exchange feedback in the most visual way. We built Planable to bring team members, clients and social content on the same page for better, faster brand storytelling. As of now with Planable you can have: – Your social cont… Show MoreRead Planable ReviewsAPSleek UX & UI, clean drag & drop for content. Good selections of SNS (i mean tiktok = huge plus) Read reviewCCWe just started using this Software, till now we have only little experience. The Customer Support ist excellent! Read reviewCompareLearn moreVendasta(280)4.5 out of 5Entry Level Price:$97.00Favorite
Vendasta provides an end-to-end ecommerce platform to 60,000+ partners who sell digital products and services to more than 5.5 million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of cloud-based technologies that they can sell under their own brand to their SMB customers. The platform provides AI-driven… Show MoreRead Vendasta Reviews
There are many elements to what Vendasta offers to Partners that coincide with the vision I have for my company, Corporate Diagnostic Center. The… Read review
I like the scope of Vendasta’s tools to be the best. There’s a CRM, a task manager, a fully-fledged marketplace with a variety of price points and… Read reviewCompareLearn moreHeyOrca(165)4.8 out of 5Entry Level Price:$99.00Favorite
HeyOrca is a collaborative social media management tool built for teams. Why HeyOrca? 1. Streamline Content Approvals 2. Manage All Content and Clients in One Place Key Features – Accounts Organization – Social Media Planning – Internal Collaboration – Content Approvals – Direct Publishing – Social Media Reports Imagine social media approvals without spreadsheets. Visit us at www.heyorca.comRead HeyOrca Reviews
This presents one of the most intuitive interfaces on the market, which makes working on it very accessible, easy and understandable for the person… Read review
The most helpful thing about HeyOrca is not just how cutting edge it is compared to the others out there, but just how amazing their customer… Read reviewCompareLearn moreSemrush(1,459)4.6 out of 5Entry Level Price:$0Favorite
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: – Over 800 million unique domains monitored for 142 ge… Show MoreRead Semrush Reviews
Its’ weekly weekly update for your Position Tracking campaign report: Visibility, Traffic, Top keywords, Top landing pages And it’s (Site Audit );… Read review
The algorithm is just superb, and it also is beneficial when you want to optimize your website or company website—you with easy can check how… Read reviewCompareLearn moreStatusbrew(169)4.7 out of 5Optimized for quick responseFavorite
Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over 16 million users worldwide, Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs & Individuals of every scale to be most efficient with their Social Media Management. Stay in full control of all your social profiles on Twitter, Instagram, Facebook and LinkedIn with the complete suite of Social M… Show MoreRead Statusbrew Reviews
Checking analytics of social media is easier than ever before. I really like how all the likes, comments, mentions or impressions for each post on… Read reviewSSStatusbrew is the best social media suite for me. Earlier, it used to take me days to schedule all of the social content for the multiple brands I… Read reviewCompareLearn morePromoRepublic(130)4.6 out of 5Entry Level Price:$49 monthlyFavorite
PromoRepublic is a leading social media marketing platform that helps brands and marketing agencies easily manage hundreds and thousands of social pages. With our intelligent tools, you can efficiently manage social media no matter the scale, distribute content in line with your brand guidelines, empower local partners to represent your brand, as well as control your brand’s reputation across your locations.Read PromoRepublic ReviewsUMAnalytics and reports are really useful and insightful. The autopilot’s really effective, I swear. They have an online editor You can easily… Read reviewAGI’ve been using Promorepublic for a few years now. Overall, I’m pleased with the platform and their support is outstanding. I’ve had a few… Read reviewCompareLearn moreTailwind(128)4.4 out of 5Entry Level Price:9.99 per monthFavorite
The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users.Read Tailwind ReviewsAHTailwind is the perfect social media scheduling tool to use. Both Pinterest and Instagram are worth the price. Read review
Tailwind is a great tool. I use it for Pinterest and in only in the first month, my engagement went 50% up! The best part is that I take around 30… Read reviewCompareLearn morePubler(116)4.7 out of 5Entry Level Price:FREEFavorite
Schedule. Collaborate. Analyze. Publer is a virtual Superhero that allows you to collaborate, schedule & analyze your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress. Besides basic manual scheduling, Publer can automatically schedule your posts for you based on a posting schedule you get to predefine or even recycle your evergreen content. Tired of scheduling your posts one by one? Easily create, upload & (auto) schedule… Show MoreRead Publer Reviews
Publer has a plenty of excellent features. But I like the “Watermark Option in Photos” very much. This watermark feature prevent my designs from… Read review
I love it! The user interface is easy, the pricing is great (yes, they have a great free plan), and the features are the best part, from the bulk… Read reviewCompareLearn moreOnlypult(118)4.6 out of 5Entry Level Price:$ 15 / month 3 accounts, 1 managerFavorite
Onlypult is a platform to work with social media that allows to manage multiple accounts, post photos and videos instantly and on the day and at the time you want. Using Onlypult you can also work with comments.Read Onlypult Reviews
This tool is just incredible. I don’t have the time to manage all my posts and stories. With Onlypult I can plan all my week “feed” and focus on… Read reviewUDWhat we liked the most about the app is that it is very easy to use, it shows you everything how it will be published and how it looks before… Read reviewCompareLearn moreSharpSpring(716)4.5 out of 5Optimized for quick responseFavorite
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com.Read SharpSpring Reviews
The objective of Matrix Marketing Group is to help customers achieve their goals and we believe that we have achieved that with SharpSpring’s CRM… Read review
One of the best CRM I’ve ever used. Very complete! With this tool, our work possibilities increase a lot. Its versatility of functions can give a… Read reviewCompareTry for freeDash Hudson(113)4.8 out of 5Favorite
Dash Hudson is more than a social media management platform. Accelerate your brand growth, analyze trends, and predict the performance of visual assets across key marketing and e-commerce channels.Read Dash Hudson Reviews
– Marries content and analytics – Scheduler for multiple social platforms – Great account support – The team and features are constantly… Read review
Super easy to use, makes up for at least an entire role on our social team by pulling clear, helpful reporting + assisting with content rights… Read reviewCompareLearn moreSocialBee(98)4.8 out of 5Free trial availableFavorite
SocialBee is a social media management tool that enables posting across all your profiles: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok. ✅ Recycle evergreen posts or expire time-sensitive content ✅ Canva integration inside SocialBee’s editor ✅ Customize the posts for each platform ✅ Content categories for a solid mix of content ✅ Content curation through RSS Feeds ✅ Real-time preview of your upcoming posts ✅ Set up a posting schedule for all your profi… Show MoreRead SocialBee Reviews
This is the most useful site I’ve found for scheduling posts for all social media sites. It’s easy to learn and provides wonderfully detailed… Read review
It’s impossible to pick just one best thing about our Social Bee team. Our company manages social content and reputation for small businesses, but… Read reviewLearn moreKontentino(97)4.8 out of 5Entry Level Price:Starting at €49.00Favorite
Social media planner Kontentino enables marketing teams to seamlessly collaborate when creating and approving social media content/ads. Kontentino saves 40% of the time spent on operational tasks. As a significant result, the quality of content improves and mistakes or fails are avoided when publishing social content/ads. Moreover, the analytics section puts data in context so social media managers are able to better understand the performance of the posts/ads when reporting to clients.Read Kontentino ReviewsALFirst of all, customer service is excellent. The platform is easy to use, wonderful user experience and a clean, simple interface. It makes the… Read reviewKM- No technical issues – Interface (easy to use) – A lot of useful functions (approval workflows etc) – Customer service (excellent!) Read reviewLearn moreRADAAR(88)4.7 out of 5Favorite