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Best Free Social Media Management tools

In all, the whole picture of free social media management tools looks very much like an ace in the hole for digital marketers and businesses. In other words, all social media managers can rejoice now more than ever and should celebrate this wonderful trend by starting to get on board with the free social media management software solutions at once.

1. Later

Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and is continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.

2. TweetDeck

Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.

3. Canva

Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.

4. Hootsuite

Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.

5. Buffer

Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.

6. Planable

Planable is a social media collaboration tool helping marketers work together better & faster. So, if you care for efficiency, this is the tool to consider. It’s one of the most visual platforms allowing marketers to create, plan, collaborate, review, and schedule social media content. It supports the most popular social media networks: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business. Planable is 100% focused on collaboration and approval so it allows you to get feedback on each post, have conversations, request & get approval, and schedule automatically. They’ve got a free plan to get you started — so you can test all the features for the first 50 posts.

Bonus Tool: ContentCal

ContentCal is the ultimate tool for bringing your team together. You can share ideas with, create approval workflows, build your content plan and then publish that content to multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and Medium). ContentCal’s analytics will help you understand your content performance and the latest ‘Respond’ features act as a shared inbox for monitoring and responding to mentions, messages, and comments across social media.

One of the star features is the fact that ContentCal integrates with over 2000 other applications so that you can create the perfect social media workflow by connecting ContentCal to tools you currently use (think of things like Slack or Trello) and also distribute content to channels beyond social media, like emails and blog posts. The best content is created together. Involve your team (and clients) in the content creation process, share ideas, gain feedback and watch your content performance.

Social Champ

Social Champ is a social media management tool with some next-level automation features supporting the six major social platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.

With features, such as Auto RSS feed, Bulk Upload, Social Media Calendar, Analytics, Team Collaboration, Recycle, Repeat, and others, you can fully automate the processes.

Social Champ also has integrations for Canva, bit.ly, UTM tracking, and a royalty-free image library. All-in-all, Social Champ allows you to perform all social media tasks, ranging from creating and scheduling to analyzing and tracking.

Use the content dashboard to create, edit, design, and schedule posts. View all the scheduled/published posts in a calendar view and reschedule them using drag/drop features. Analytics and reports allow you to track the progress of different socials with platform-centric metrics.

8. SocialOomph

Source: SocialOomph

Tools like Hootsuite and Buffer are helpful for scheduling posts. But if you don’t want to pay for social media scheduling, you’ve still got options. SocialOoomph is a freemium tool that lets you schedule posts to your favorite social channel.

The free version gives you one profile, unlimited scheduled posts, and up to three posts per hour. Yes, if you want to post across multiple social feeds, you’ll need to purchase a premium membership. But if you just want to double down on one channel, this is an easy option.

Many B2B businesses like to double down on LinkedIn. With SocialOomph, you can schedule posts to publish multiple times per day, every day of the week, so that you can sit back while your content works behind the scenes for your business.

9. Agorapulse

Source: Agorapulse

If you’re looking for one tool to easily schedule, engage, and report on social media for all your profiles, Agorapulse is the tool for you. Agorapulse boasts powerful features to make social media management that much easier.

Plus, Agorapulse’s 14-day free trial allows you to try all aspects of the tool, including flexible scheduling options, ad comments management, automatic report scheduling, and world-class customer support.

10. Later

Source: Later

Ready to spruce up your Instagram feed? Later is a tool that helps you customize your feed to create an intentional, powerful presence when people click on your channel. Setting up an Instagram profile is 100% free, so you can launch your influencer career by creating (instead of paying). Get analytics for your IG profile as well.

Source: Later

Check this out: Later also gives you Linkin.bio, a way to drive traffic to your eCommerce store right from Instagram. Later’s free plan does give you access to Linkin.bio lite, so you may want to consider making your posts clickable for increased conversions.

11. Planoly

Source: Planoly

Alternative to Later, you can use Planoly to plan and schedule your Instagram posts. The free plan includes 2 social profiles for scheduled posts. So you can automate your Pinterest posts in the same go — up to 30 posts per month. Planoly’s latest launch of Linkit also lets you link to products, resources, websites, etc. using the link in their bio.

Pro tip: A blogger might use this tool to double down on visual lead gen. If you love creating graphics, sharing images, and posting other visual content, Planoly can let you take the set-and-forget approach. Simply schedule your Pinterest and Instagram posts in the calendar and then engage with followers and see the analytics of your posts after they’ve been published.

12. Canva

Source: Canva

One of the most popular ways to create fast, stylish graphics is Canva. While there are some great Canva alternatives out there now, we wanted to highlight the OG online graphic editor.

The power of Canva is its simplicity. It provides a robust suite of free tools and templates to help you level up your visual social media posts in almost no time. But that’s just the beginning. Canva has added tons of tools over the years. They now even offer ways to create logos, business cards, flyers, book covers, Instagram stories, and almost any graphic you can come up with—with pre-made sizes to help you nail those technical specs.

Source: Canva

A small business owner might use Canva for all their design needs. Instead of jumping through the hoops of paying for and learning a complex tool like Photoshop, most business owners can create the graphics they need for free using Canva. They even offer hundreds of thousands of free images—so you don’t even have to buy stock photography.

13. FollowerWonk

Source: FollowerWonk

When it comes to pitching, Twitter is a goldmine of information. Journalists often have their email information in their Twitter handle to make it easy for potential sources to contact them, celebrities tweet with fans every day, and when someone’s DMs are open, you can spark conversations with them.

But Twitter is also a giant social media platform. It can be hard to search for the people you want to follow or connect with. That’s where FollowerWonk comes in. It is a Twitter profile search engine to help you find and connect with the people you’re interested in.

My husband Alex has used FollowerWork many times of the year to connect with journalists for publicity purposes. He has helped clients get featured in Dallas Morning News, Entrepreneur, and other business publications by using FollowerWonk to find the right journalists to pitch.

14. Friends+Me

Source: Friends+Me

Another social media scheduling tool: Friends+Me lets you schedule content for up to two social profiles. But what stands out here is that you can add a user. In most of the free scheduling tools examples in this post, you can only have one person scheduling content. Friends+Me lets you share a subscription with one other team member.

The free version also offers link shortening, Zapier integrations, and a browser extension to make posting even faster.

Source: Friends+Me

A solopreneur might give publishing and scheduling access to their assistant, for example. Instead of giving them your personal login information, you can simply set your assistant up as the second team member.

15. A Design Kit

Want to take your Instagram Stories to the next level? A Design Kit from the whimsical team at A Color Story wants to help you do just that. A Design Kit is a free mobile app that lets you add design, fonts, gradient and metallic brushes, stickers, and more. If you’re looking to let your creative flag fly, this is the app for you.

Source: A Design Kit

This app will add that extra bit of pizzazz to your Instagram stories, so you can promote your business, grow your following, and stand out from the status quo. Those brushes though.

Don’t judge my graphic design skills, y’all.

16. Over

Meet Over, the social media graphic design app of the future. This app is the most graphic-design forward tool on this list. #trending

Source: Over

With 500+ premium fonts, 8K+ editable templates, plus live graphics, Over makes you look like a bold, graphic design trendsetter born at the crossroads of millennial and Gen Z. But the secret power is how simple and easy it is to use.

After 5 minutes in the app, here’s an Instagram story I created from a template:

Ok, a bit more foolproof.

Not bad, right? Over allows you to edit design layers extremely well right on your phone. It also pre-curates layouts, colors, and fonts to jive with today’s graphic design trends. If you’re looking to mix your Instagram stories, ads, or Facebook posts up, I’d recommend you give this app a try.

17. Photoshop Express

While we’ve done our share of complaining about the high monthly price of Adobe products (read about them here and here ), did you know they offer the PS Express mobile app free? Yes, of course, they’ll try to get you to upgrade for $2.92/month to get all the features, but if you’re looking to edit photos on the go, this could be a great app for you.

Not a ton of settings, but a selection of crisp, powerful ones.

18. Sparktoro

From Rand Fishkin, founder of Moz, comes Sparktoro, a tool that helps you get an insider’s look into what your audience frequently talks about, as well as their most-used hashtags, websites, and follows. Sparktoro’s free plan includes 10 searches/month.

For example, a food blogger might use Sparktoro to explore the search term, “frittata.”

As you can see below, by entering this term, you can determine audience size, social accounts they follow, websites they visit, podcasts and YouTube channels they promote, and so much more. Dive into audience insights like the hashtags used in shared content, as well as frequently used words/phrases in content or bios—so you can connect with that audience on their terms and reflect their world to them.

Conclusion

So now that you know what kinds of tools are out there and what they’re capable of, it’s time to choose the one that best meets your needs. I recommend trying a few different ones out on a trial so you can figure out which tool you prefer. And don’t limit yourself to the ones above only: there are hundreds of free tools for social media management available to you.

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