Best Free Social Media Management Tools 2022

We’ve searched for the best free social media management tools. Check out our list of what we believe are the top 10 to help you power your brand on social media.

When it comes to Social Media, free is pretty much the best anyone can do. You have to invest an amazing amount of time and money to use the best social media management tools available. Luckily for you, we have investigated each of these social media management tools and come up with our top 10 picks for tools that offer great service without killing your budget or requiring daily attention. We chose these tools based on features, price, customer feedback and follower activity. As always, if you believe there is a better tool please let us know in the comments below.

Later

Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.

A screenshot of the later dashboard

 TweetDeck

Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.

A screenshot of the TweetDeck dashboard

 Canva

Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.

A screenshot of the canva dashboard

 Monday.com

Monday.com doesn’t include a free plan, but it does offer you a free 14-day trial. Its Basic plan costs $8/seat/month. That plan is for teams just getting started with managing all their work in one place.

Monday.com doesn’t specifically target social media marketing. Instead, its focus is on improving the efficiency and workflow of your team. It is ideal for marketers and those wanting to create a logical workflow to manage their social media accounts.

Boards are at the heart of Monday.com. A board is a fully customizable table for managing
 your projects, workflows, and everyday work. You build boards that represent your workflow. Monday.com includes numerous templates to give you a starting point, one of which targets social media management. That template creates two boards:

  1. Campaign ideas and requests
  2. Campaign progress and status

Team members can make suggestions for upcoming social media posts on the Campaign Ideas and Requests board. If you decide these ideas are viable for a post, you can use the board to create an efficient and standardized workflow for a social media campaign.

The Campaign Progress and Status keeps track of your campaigns, split into Upcoming Campaigns, Live Campaigns, Completed, and Stuck.

 Monday.com

Monday.com doesn’t include a free plan, but it does offer you a free 14-day trial. Its Basic plan costs $8/seat/month. That plan is for teams just getting started with managing all their work in one place.

Monday.com doesn’t specifically target social media marketing. Instead, its focus is on improving the efficiency and workflow of your team. It is ideal for marketers and those wanting to create a logical workflow to manage their social media accounts.

Boards are at the heart of Monday.com. A board is a fully customizable table for managing
 your projects, workflows, and everyday work. You build boards that represent your workflow. Monday.com includes numerous templates to give you a starting point, one of which targets social media management. That template creates two boards:

  1. Campaign ideas and requests
  2. Campaign progress and status

Team members can make suggestions for upcoming social media posts on the Campaign Ideas and Requests board. If you decide these ideas are viable for a post, you can use the board to create an efficient and standardized workflow for a social media campaign.

The Campaign Progress and Status keeps track of your campaigns, split into Upcoming Campaigns, Live Campaigns, Completed, and Stuck.

 Falcon

Although Falcon is not a free social media management tool, with the cheapest plan (Essentials) costing $129 per month for single users and small teams, it does offer a 14-day free trial. It doesn’t give a price for its more advanced Full Suite plan, targeting larger companies with multiple teams and markets, although it enables you to request a demo.

Falcon emphasizes that it offers 7-days a week support, with a real-time in-app chat, email, and telephone service. It also provides weekly training sessions, and you can find answers in its help center.

The Essentials plan focuses on publishing & scheduling and social media engagement. You can use an editorial calendar to plan, schedule, and edit across multiple social networks. It offers a content pool, meaning you can store assets for repurposing, plug into your DAM, and use Falcon’s cloud storage. It provides a customizable inbox, where you can arrange multiple feeds to build the inbox that suits you best. If you have a team, you can share notes and add messages to your team members. Existing contacts’ profile cards appear beside their messages. Falcon offers advanced metrics for Facebook, Instagram, and Twitter. 

The Suite package offers everything available in the Essentials plan (allowing for larger teams and more significant usage) and adds a number of additional features. These include social listening, where you can monitor social media and the internet to discover much information about your business. You can track brands, topics, keywords, and phrases and even refine them with advanced parameters.

With Falcon’s Full Suite, you can benchmark your strategy across all major social networks. Falcon has a database of over 100,000 brands, letting you benchmark your performance on multiple levels. You can also schedule and post ads on Facebook and Instagram without having to leave Falcon.

Falcon identifies the visual elements of images from the most engaging branded content. You can even invite your team to collect and comment on highly engaging branded content from other brands.

 Falcon

Although Falcon is not a free social media management tool, with the cheapest plan (Essentials) costing $129 per month for single users and small teams, it does offer a 14-day free trial. It doesn’t give a price for its more advanced Full Suite plan, targeting larger companies with multiple teams and markets, although it enables you to request a demo.

Falcon emphasizes that it offers 7-days a week support, with a real-time in-app chat, email, and telephone service. It also provides weekly training sessions, and you can find answers in its help center.

The Essentials plan focuses on publishing & scheduling and social media engagement. You can use an editorial calendar to plan, schedule, and edit across multiple social networks. It offers a content pool, meaning you can store assets for repurposing, plug into your DAM, and use Falcon’s cloud storage. It provides a customizable inbox, where you can arrange multiple feeds to build the inbox that suits you best. If you have a team, you can share notes and add messages to your team members. Existing contacts’ profile cards appear beside their messages. Falcon offers advanced metrics for Facebook, Instagram, and Twitter. 

The Suite package offers everything available in the Essentials plan (allowing for larger teams and more significant usage) and adds a number of additional features. These include social listening, where you can monitor social media and the internet to discover much information about your business. You can track brands, topics, keywords, and phrases and even refine them with advanced parameters.

With Falcon’s Full Suite, you can benchmark your strategy across all major social networks. Falcon has a database of over 100,000 brands, letting you benchmark your performance on multiple levels. You can also schedule and post ads on Facebook and Instagram without having to leave Falcon.

Falcon identifies the visual elements of images from the most engaging branded content. You can even invite your team to collect and comment on highly engaging branded content from other brands.

Conclusion

We all have a limited amount of time each day. Whether you have a lot to share or a little, keeping the social media content fresh and interesting can be a challenge. Here are some great free social media management tools you can use to make your life a lot easier, including Hootsuite, CoSchedule, Buffer and more!

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