Best Free Social Media Management Tools for Small Business

Small business owners always wonder how to help their business grow and increase sales and revenue streams. Social Media is a great tool to use to help you and your company become more successful. Below we will be describing the Top 10 Free Social Media Management Tools for Small Businesses.

We have compiled a list of eight best free social media management tools for small business. These are the most useful applications available on the Internet right now. Some are free for personal use also.


Although Falcon is not a free social media management tool, with the cheapest plan (Essentials) costing $129 per month for single users and small teams, it does offer a 14-day free trial. It doesn’t give a price for its more advanced Full Suite plan, targeting larger companies with multiple teams and markets, although it enables you to request a demo.

Falcon emphasizes that it offers 7-days a week support, with a real-time in-app chat, email, and telephone service. It also provides weekly training sessions, and you can find answers in its help center.

The Essentials plan focuses on publishing & scheduling and social media engagement. You can use an editorial calendar to plan, schedule, and edit across multiple social networks. It offers a content pool, meaning you can store assets for repurposing, plug into your DAM, and use Falcon’s cloud storage. It provides a customizable inbox, where you can arrange multiple feeds to build the inbox that suits you best. If you have a team, you can share notes and add messages to your team members. Existing contacts’ profile cards appear beside their messages. Falcon offers advanced metrics for Facebook, Instagram, and Twitter. 

The Suite package offers everything available in the Essentials plan (allowing for larger teams and more significant usage) and adds a number of additional features. These include social listening, where you can monitor social media and the internet to discover much information about your business. You can track brands, topics, keywords, and phrases and even refine them with advanced parameters.

With Falcon’s Full Suite, you can benchmark your strategy across all major social networks. Falcon has a database of over 100,000 brands, letting you benchmark your performance on multiple levels. You can also schedule and post ads on Facebook and Instagram without having to leave Falcon.

Falcon identifies the visual elements of images from the most engaging branded content. You can even invite your team to collect and comment on highly engaging branded content from other brands.


Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.

A screenshot of the TweetDeck dashboard


ContentCal offers a 14-day free trial. Feature-wise, it is a CoSchedule-like tool. It offers a powerful collection of features to help you manage our entire content marketing plan. It’s segmented into 3 tools. Here’s a look at what they do:

  • Publish: This is where you’ll go to collaborate with team members on content ideas, create workflows, and publish articles, emails, and press releases. ContentCal also comes with Web Clipper, a tool that captureS content you come across on the web and saves it to your content library for use later. 
  • Analyze: Dig into audience engagement with content and campaigns. Track hashtags, stories, top-performing content, and competitors to see what’s working and how to improve your content. Reporting is a major component of driving growth, and Analyze lets you visualize data for paid and organic analytics across platforms, and export your u findings in PDF or PPT format.
  • Engage: Connect with customers through ContentCal’s team inbox. Depending on the size of your organization, you can assign queries to specific teams, handling messages from all platforms. Engage also offers a notes feature for messages from customers. These can be added by team members to formulate a complete and effective response to customers. 

ContentCal’s also working on a fourth feature called IQ. It’s an AI-powered intelligence solution to offer deeper insights. It will help identify channel performance, assign a content quality score, benchmark competitors, attribute revenue to campaign performance, and deliver industry benchmarking.


Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.

a screenshot of the hootsuite dashboard

Social Pilot

best social media management tool

The Social Pilot suite has won plenty of fans with its clear and easy-to-use design and competitive pricing.

You can do all the essential tasks, including integrating social accounts. It allows bulk scheduling, content curation and brand management from the platform.

But they offer even more functionality.

Their calendar feature is a particular goldmine. Users can go in and use filters to find the posts they need.

If you want to repeat posts, you can simply drag and drop them in the calendar.  Rescheduling content is a breeze. They also have an excellent reporting system that alerts you to any problems in your feeds immediately.

Customers talk positively about the onboarding session given to all new users. This means every member of your team working in Social Pilot knows what they are doing.

As they continue to make the software more intuitive and work towards getting integration with Instagram, Social Pilot’s offer can only get more enticing.

Favourite feature

Social Pilot’s calendar feature is a crowd-pleaser, but we also like the smart reporting and analytics they offer.

It’s straightforward to see how different accounts are performing and where to spend extra time working on customer engagement. You can also monitor your reach.


  • Professional $25/month
  • Small team $41.66/month
  • Agency $83/month


Whether you’re starting a new small business or looking for ways to manage your existing small business, social media can be a great way to connect and engage with customers and fans. By using free online tools and applications, you can keep up to date with social trends and learn more about those interacting with your business.

Leave a Comment

Your email address will not be published. Required fields are marked *