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Best Free Social Media Management

Every designer who is looking to run a social media campaign on a small scale, or for a single page will appreciate the design. This tool was made with the sole purpose of making this task simpler. It is easy to use, and it offers much more features than other similar tools.

If you are looking for a free Social Media Management app, your search ends here. Lately, there has been an increasing demand for managing multiple social media platforms at a time. That is why to manage all these accounts one need to look for a special application that will work best for the same. Here we have mentioned some of the best free apps that allows you to beautifully manage your social media accounts in one single application window.


Free social media management tools - FollowerWonk

Source: FollowerWonk

When it comes to pitching, Twitter is a goldmine of information. Journalists often have their email information in their Twitter handle to make it easy for potential sources to contact them, celebrities tweet with fans every day, and when someone’s DMs are open, you can spark conversations with them.

But Twitter is also a giant social media platform. It can be hard to search for the people you want to follow or connect with. That’s where FollowerWonk comes in. It is a Twitter profile search engine to help you find and connect with the people you’re interested in.

Free social media management tools - FollowerWonk with Twitter profile search

My husband Alex has used FollowerWork many times of the years to connect with journalists for publicity purposes. He has helped clients get featured in Dallas Morning News, Entrepreneur, and other business publications by using FollowerWonk to find the right journalists to pitch.


Free social media management tools - Friends+Me

Source: Friends+Me

Another social media scheduling tool: Friends+Me lets you schedule content for up to two social profiles. But what really stands out here is that you can add an additional user. In most of the free scheduling tools examples in this post, you can only have one person scheduling content. Friends+Me lets you share a subscription with one other team member.

The free version also offers link shortening, Zapier integrations, and a browser extension to make posting even faster.

Free social media management tools - create post at Friends+Me

Source: Friends+Me

A solopreneur might give publishing and scheduling access to their assistant, for example. Instead of giving them your personal login information, you can simply set your assistant up as the second team member.

A Design Kit

Want to take your Instagram Stories to the next level? A Design Kit from the whimsical team at A Color Story wants to help you do just that. A Design Kit is a free mobile app that lets you add design, fonts, gradient and metallic brushes, stickers, and more. If you’re looking to let your creative flag fly, this is the app for you.

Free social media management tools - A Design Kit

Source: A Design Kit

This app will add that extra bit of pizzazz to your Instagram stories, so you can promote your business, grow your following, and stand out from the status quo. Those brushes though.

Free social media management tools - Graphic design by Sarabeth

Don’t judge my graphic design skills, y’all.


Meet Over, the social media graphic design app of the future. This app is the most graphic-design forward tool on this list. #trending

Free social media management tools - Over

Source: Over

With 500+ premium fonts, 8K+ editable templates, plus live graphics, Over makes you look like a bold, graphic design trendsetter born at the crossroads of millennial and Gen Z. But the secret power is how simple and easy it is to use.

After 5 minutes in the app, here’s an Instagram story I created from a template:

Free social media management tools - image create at A Design Kit

Ok, a bit more foolproof.

Not bad, right? Over allows you to edit design layers extremely well right on your phone. It also pre-curates layouts, colors, and fonts to really jive with today’s graphic design trends. If you’re looking to mix your Instagram stories, ads, or Facebook posts up, I’d definitely recommend you give this app a try.

Photoshop Express

While we’ve done our share of complaining about the high monthly price of Adobe products (read about them here and here ), did you know they actually offer the PS Express mobile app free? Yes, of course they’ll try to get you to upgrade for $2.92/month to get all the features, but if you’re looking to edit photos on the go, this could be a great app for you.

Free social media management tools - Photoshop Express

Not a ton of settings, but a selection of crisp, powerful ones.


From Rand Fishkin, founder of Moz, comes Sparktoro, a tool that helps you get an insider’s look into what your audience frequently talks about, as well as their most-used hashtags, websites, and follows. Sparktoro’s free plan includes 10 searches/month.

Free social media management tools - SparkToro

For example: a food blogger might use Sparktoro to explore the search term, “frittata.”

As you can see below, by entering this term, you can determine audience size, social accounts they follow, websites they visit, podcasts and YouTube channels they promote, and so much more. Dive into audience insights like the hashtags used in shared content, as well as frequently used words/phrases in content or bios—so you can connect with that audience on their terms and reflect their world back to them.

Free social media management tools - SparkToro review



Let’s get real: Not everything on social media has to be completely custom, with a real, live person behind the monitor. Zapier exists for all those autopilot moments, when you just need to publish your content, on a schedule and to the right platforms. We also love the social listening features, which allow you to track brand mentions and keywords.

Key Features:

  • Streamline your social efforts, to focus your efforts where they’re needed most
  • 1,000+ app integrations link all your automation and tools with Zapier
  • Export social listening metrics to a spreadsheet, for offline analysis

Zoho Social

Zoho Social

Full disclosure: Zoho Social is designed more for businesses and agencies, but solopreneurs, bloggers, and other small businesses will get good use out of the limited free option. Link multiple social profiles, schedule posts, and even research keywords relevant to your brand and offerings. Advanced reporting and Facebook Lead Ads integration are standout features.

Key Features:

  • Free version: 1 team member, 1 brand
  • Built-in URL shortener
  • Install the zShare Browser Extension

Photo, video & media management tools



In the world of social, almost nothing beats a great video. And that’s why we love Animoto, a tool that makes spectacular video simple. Not only is it extremely easy to load your video and add text overlays – hello, muted video autoplay! – but it also enables custom style and sound, photo clips integration, and even full photo slideshows.

Key Features:

  • Integrates with 1+ million Getty stock photos
  • Get inspired with pre-built storyboards, color swatches, and more
  • Publish videos optimized for sound-off playback (80% of Facebook video, btw)



A picture speaks a thousand words, so Pixabay offers billions of words. Specifically, more than 1.5 million totally free images, including photos, illustrations, vector graphics, and even video. Most of the images are really well composed and equally well tagged, thus serving up dozens, if not hundreds of relevant results for most searches.

Key Features:

  • Completely free account signup
  • Search a growing database of 1.5+ million free images
  • Download in multiple sizes



You know that video is one of the most dominant (and still, fastest-growing) marketing tools in 2018, but do you really understand how to best market through video? Enter Typito, an easy-to-use app designed to combine your best video with beautiful photography and eye-catching typography. The result: Great video for all your social media channels.

Key Features:

  • Drag-and-drop interface
  • One-click chose of format (e.g., Square or landscape video?)
  • Post to social, directly from Typito



When you don’t have a huge budget, sourcing photos can be a drag. Enter Unsplash, a community of generous photographers who freely share beautiful images. The Unsplash license grans irrevocable but nonexclusive rights to use all images for free, both personally and commercially, with a suggestion of reciprocal credit. Think of it as well-deserved thanks.

Key Features:

  • Totally free-forever account
  • Run unlimited image searches
  • Download your preferred image size

Social media analytics & metrics tools



BuzzSumo exists at the crossroads of social media management and analytics, with a tool that not only helps you research great content ideas, but also analyzes your social engagement and post metrics. You’ll uncover a lot of really useful data, including the best times of day to post, how long your posts should be, and which types of content work best on each platform.

Key Features:

  • Analyze engagement for Facebook, Twitter, Pinterest, and Reddit
  • Track social stats over weeks and months
  • Calculate an “Evergreen Score” for all your content



Rebrandly URL Shortener is a marketing tool that can be used to shorten, brand and track every link that you create and share online turning any link into a promotion for your brand. Using branded links can increase your click-through rate by up to 39% — something worth considering for your links shared on social media. This tool also provides a detailed analytics feature, meaning you are able to track your links and see what kind of content your audience prefers on any channel.

Key Features:

  • It is very easy to use and create new, rebranded links for any URL
  • QR codes, Link retargeting, Link Analytics and UTM builder are available
  • There’s an option to create custom-branded URL links along with the power of remarketing in one tool



For many Twitter users, the free version of Followerwonk is an absolute must: a strong analytics tool that helps you know your Twitter audience, including when they’re most active throughout the day. (Post now, post now!) As a result, you’ll be able to schedule your posts for when they’re most likely to be read because, yes, Followerwonk will even integrate with Buffer, if you’d like.

Key Features:

  • Free version: Twitter only
  • Track your followers’ activity and locations
  • Uncover your Social Authority Rankings

Google Analytics

Google Analytics

Are you surprised to see Google Analytics on this list? Don’t be. Because, no matter which social channels you use, an important question will always be, how effective are your social media efforts? That’s where Google Analytics steps in, to track how much traffic you drive through social, what of your content is most engaging, and other important metrics to give insight into your social followers’ needs and interests.

Key Features:

  • Monitor and analyze follower interactions on your website
  • Evaluate your social media efforts
  • Free app (or web interface)

Google Trends

Google Trends

Another tool that you may not immediately think of as a social media tool, Google Trends helps you uncover what your followers want to know. What they’re searching for. What will grab their attention. And this free tool helps you discover it all, with search term comparison, website comparison, geographic patterns, traffic insights, and more.

Key Features:

  • Forever free
  • Compare insights for up to 5 websites
  • Follow the trend map to discover related searches, sites, and more



You know it’s important to analyze your social presence, but what about your competitors’? Enter HowSocial, a very handy tool that makes it as easy to assess your competitors’ social media success as it is your own. Not only does the tool help you identify your strengths, but it also aids in uncovering weaknesses and discovering where your competitors have you beat.

Key Features:

  • Free version: Track 12 social sites
  • Receive a performance score for each platform
  • Must upgrade to Pro version to track major sites like Facebook and Pinterest



With a sharp focus on Instagram, Iconosquare is the tool for digging deep into your Instagram story analytics, engagement, and basic photo/video analytics, so you can uncover spaces for improvement. The goal: Supercharge your performance and fuel influencer marketing, so you stand out on the already spectacularly standout landscape that is Instagram.

Key Features:

  • Instagram only
  • Generate eye-opening Instagram analytics – your strengths and weaknesses
  • One of the only free tools to offer Instagram story analytics (as opposed to just single photo or video analytics)


Using one of the social media management apps listed above is a great way to get more out of your social media efforts. These tools help you better manage your time, deliver a consistent brand message, and even save some money. All told, there’s no reason not to give it a try

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