Welcome to our growing and ever-expanding list of the best free social media tools on the Web. We’ve recently updated this post, so you can be confident that the following list is brought to you in a completely up-to-date way. We’ll regularly review this post, adding new tools and removing outdated or defunct ones. Stay tuned!

Browse through this blog post to discover some of the best free social media tools available on the web. These tools will help you with your marketing campaigns, and are very easy to use!

Buffer

free social media scheduling tools - Hootsuite

If you want an app like Hootsuite, Buffer would be a great alternative. In fact, it’s much cheaper than Hootsuite.

Buffer offers two different plans – free and essentials. The free plan is limited to one user, allowing you to add three social media accounts, schedule 10 posts per social channel. 

With Buffer’s powerful publishing tools, you can schedule posts across all major platforms such as Twitter, Facebook, Linkedin, Pinterest, etc. You can also schedule posts in advance, so they get published when it’s convenient for you – and automate them based on your RSS feeds.

This comes very handy when you run a large website. For example, let’s say you published a post about best SiteGround alternatives, and then the RSS feed will automatically add the post to Buffer.

Another feature of Buffer I like is its Chrome extension that lets you easily share any page, link, or video from any website directly into Buffer without opening up another tab in the browser. 

💰 Pricing: Buffer offers two different plans – free and essentials. Plus, you can also try their essentials plan free for 14 days.

  • Free plan: 1 user, up to 3 social accounts, schedule 10 posts, basic publishing tools.
  • Essentials plans ($5-$10/ month): unlimited channels, unlimited schedule posts, advanced publishing tools.

MeetEdgar

So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.

A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.

Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.

MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.

By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.

MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.

 Smash Balloon

Smash Balloon Homepage

With Smash Balloon, you can easily embed social media feeds anywhere on your WordPress website. It’s super easy to set up; simply install the plugin, connect your social media account, and in less than 30 seconds you can display a beautiful social media feed.

By displaying social media feeds on your site, you can turn your website visitors into social media followers. Plus, users can interact with your feeds, without having to leave your site.

Smash Balloon offers 5 different plugins:

The feeds are also highly customizable; you can decide which content to showcase, design the feed to match your brand, show or hide likes, comments, and shares, and more.

Audiense

social media campaign tools - audisense

Audiense is a social intelligence tool that allows you to discover new target audiences and segment them. Most importantly, it helps you understand your audience by telling you how they tick. Then, Audiense uses tracking and reports to help you optimize your audience engagement. Think of it as a tool for building relationships with customers.

Later

free social media scheduling tools - Later

Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally. 

Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.

Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics. 

They also have tons of pre-made templates, so there’s no need to start from scratch ever again.

Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.

💰 Pricing: Later offers four different plans, including 14 days free trial.

  • Free plan: 1 social set, 30 posts per social profile, one user
  • Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
  • Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
  • Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users

Hootsuite

In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.

One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.

Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.

Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.

You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.

Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

Conclusion

Discover the best free resources for managing, monitoring, and optimizing all your social networks. (with some humor thrown in.)

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