Social media monitoring tools help companies keep track of all their social media mentions and understand what people think about them and their competitors. This is the list of best free social media monitoring tools for brands, businesses, marketers and agencies.
If you’re using social media as part of your marketing strategy, you need monitoring.This blog post is a little different than my usual articles on building your business. It’s a collection of some of the best free tools I’ve found to use in monitoring my clients’ social media marketing campaigns
Simple, fast, and affordable social media monitoring
Description: Like Keyhole, Trackur is a monitoring and analytics tool. It can help you find mentions of your brand (or your keywords) on social media, blogs, forums, and more and then analyze the trends, sentiment, and influence level.
Platforms supported: Twitter, Facebook, Google+, blogs, forums, and more
Prices: $97 per month, $197 per month, and $447 per month
Social media monitoring and engagement made simple
Description: Buzzlogix helps you with both social monitoring and social engagement. For social monitoring, you can track content with your preferred keywords and get the statistics in easy-to-understand graphs. For social engagement, you can monitor multiple social media profiles and response to social mentions and messages.
Platforms supported: Google+, Twitter, YouTube, blogs, forums, and news sites
Prices: $19.95 per month, $49.95 per month, $99.95 per month, and $399.95 per month
Hootsuite works like TweetDeck — but for all of your social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics — all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+, and although it’s free for individuals’ accounts, businesses and enterprises have to purchase paid versions.
Boardreader does what its name suggests — it crawls message boards and discussion panels to see what people are saying about you and your brand in the dreaded comments sections, which otherwise seem impossible to parse through. Commenters often have stronger words than social media posters, so make sure you have a thick skin before diving in.
What does it monitor?: most major platforms + broader web
Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.
What does it monitor?: all social platforms + broader web
Mentionlytics is a professional-grade social media monitoring app that tracks mentions, keywords, and sentiment across multiple languages.
What does it monitor?: Yelp, Google, Facebook reviews + other review sites
For customer-facing businesses, a bad review can be a real blow if it isn’t dealt with correctly and quickly. Reputology lets you monitor major review sites such as Yelp, Google, and Facebook reviews from one dashboard.
You can track activity across multiple storefronts and locations, and respond using quick links.
BuzzSumo aggregates data about the number of links to your domain and pieces of content receive — on social media, and via backlinks. These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again. It’s freeup to a certain number of links, but after that, you have to pony up some cash for the Pro version.
You can set up Google Alerts to see where people are mentioning you or your brand in search results, too. Enter specific terms that might be included in news story titles, and you’ll receive regular emails updating you to mentions from around the internet.
Native Analytics Tools
A few social networks provide free analytics to users — or, sometimes, analytics viewing is included in a business subscription for brands. Above is an example of what Twitter Analytics looks like for individuals, with more data and insights provided for business accounts.
What does it monitor?: Twitter
This combination analytics/social monitoring tool is built to show Twitter power-users how hashtags and topics travel, so you can tune into what your audience is talking about.
What does it monitor?: Reddit
With 430 million average monthly active users, Reddit is an often-overlooked social platform where conversation is often in-depth and honest. This tool allows you to monitor the site’s 138,000 active communities for the conversations you care about.
Cost: 14-day free trial; plans start at $195/month
Covered Press was developed to make publicists’ lives and jobs easier. With real-time press alerts, gorgeous streamlined reporting, custom client dashboards, and detailed analytics, Covered Press is the PR professional’s dream media platform — it combines the features and functionalities of many of the tools you’ll see in this list, and at a much lower price point.
Covered Press provides an easy-to-navigate dashboard and is also a white-label product, meaning you can remove the Covered Press branding and add yours when enabling client dashboards and presenting reports to clients.
The Covered Press tool was developed to scale as you do. The tool has no limits on searches, storage, or reports and allows you to pay monthly or yearly. However, subscription plans do vary by the number of allowed users, clients, and report templates.
Cost: Request a quote
Next up is Brandwatch, “the most powerful listening platform in the world”. If your clients’ brands are mentioned online, Brandwatch will catch it. Not only does it offer arguably the most robust media monitoring capabilities, but it provides a custom, agency-specific subscription. This plan is designed to help you capture AI-driven brand insights, receive hyper-relevant media alerts, and win more pitches by identifying opportunities with targeted data.
As shared by a reviewer on G2: “Brandwatch has boosted our capability to look deep inside analytics and mentions across the spectrum of the social-digital spectrum. From deep competitor analysis to reporting our own marketing and PR efforts, Brandwatch affords us all the flexibility and tools we need. For just the reporting aspect, the ease of showing effectiveness, has saved us a lot of time and money, not to mention our having added business.”
Furthermore, to help you succeed, Brandwatch also provides its users with webinars, tools, and benchmark reports that help inform your work.
Cost: Request a quote
Critical Mention is another widely-used media monitoring tool; it sets itself apart from the others, however, in that it offers four different types of media monitoring — broadcast, social media, online news, and licensed content.
Broadcast monitoring listens to radio and television mentions, online news monitoring browses global online publications, and licensed content monitoring unlocks paywalls and provides you access to subscription and print-only content.
If you’re looking for a truly all-encompassing media monitoring tool, Critical Mention may be for you. PR professionals use the Critical Mention tool in a variety of ways. Per one reviewer on G2: “We capture clips for our clients to let them see that their produced content aired in their desired markets. It is one thing to send a client a log from a station that their content aired but when they can actually see it it makes the transaction real.”
In addition to monitoring, Critical Mention also provides access to a frequently-updated database of news outlets, journalists, influencers, reporters, and bloggers. So, this tool not only helps you discover and monitor your brand mentions; it also helps you pitch new opportunities to the right channels and sources.
Cost: Free trial; request a quote for pricing
TVEyes is unlike any other tool on this list — it’s a search engine designed to locate brand mentions across television and radio. TVEyes monitors over 2,000 TV and radio stations in 12 languages across almost 20 countries and regions. According to TVEyes, “If it aired on TV, you’ll find it on TVEyes.”
The TVEyes tool provides real-time access to clips that mention your clients’ brands. It also provides an easy-to-use dashboard interface and offers customizable reporting that you can export for your clients or team. By simply typing in a keyword — whether your brand name, the name of a competitor, or a trending term — TVEyes provides lightning fast results of any broadcast mentions.
As shared by a reviewer on G2: “I love that I can give my client instant feedback on their TV appearances … I’m helping my client stay on message by watching clips and providing feedback. The key is the near real-time feedback I can provide my client. That is huge. I miss their live appearances all the time. Then when they call asking how they did, I can instantly jump on and watch.”
Hashtag tracking for Twitter, Instagram, and Facebook
Description: Rather than finding individual mentions of your brand, Keyhole provides trends, insights, and analysis of your preferred hashtags, keywords, or accounts. This makes it better for gathering data and reporting results than replying your social media mentions.
If you want to test out its tools, it offers free hashtag, keyword, and account tracking.
Platforms supported: Twitter and Instagram