If you use Twitter for your business or brand, having a good Twitter analytics tool is critical for any business. Whether you’re looking to track followers, post metrics, or both, getting the right tool will help you achieve your goals and measure your progress.
With a tool like Twitter Analytics, you can also track search engine optimization (SEO) metrics, see which topics are leading to engagement on your account, and more. With all of this data at your fingertips, it’s easy to make informed decisions about where to focus your resources next. Let’s look at some of the best free Twitter Analytics tools and other free Twitter tools to grow your business or brand.
Best Free Twitter Analytics Tools
The good old Twitter analytics tool is available for all users. And it can be a great starting point for learning how well your tweets are performing. You are first presented with a summary that includes information on your number of tweets, impressions, visits to your profile, mentions, and followers. After that, you can scroll down to view a monthly summary.
There are additional sections. One focuses solely on your tweets so you can see which ones are performing the best. You can choose a date range and export your data from this page.
There is a section that provides metrics on viewing numbers, completion rate, and engagement if you post videos.
From a single secure, web-based dashboard, Hootsuite enables teams to collaboratively carry out campaigns across various social channels. They provide a 30-day trial as well as a few options for plans starting at $49 per month to suit your needs.
With a Hootsuite account, you can start marketing campaigns, plan posts in advance, find and grow Twitter audiences, make unique Twitter reports, and track hashtags, mentions, and Twitter lists, among other things.
3. Brandwatch Consumer Research
A particularly effective and flexible tool is Brandwatch Consumer Research, especially when it comes to Twitter and your own channels. Additionally a Twitter Official Partner, Brandwatch.
You can use Brandwatch Consumer Research to compile all the conversations that are pertinent to you from the over 6,000 tweets that are posted every second. Use this data to segment and analyze it using strong keyword rules and machine learning to quickly see the insights contained in your social data.
The primary use of Buffer is to schedule tweets and social media updates. It’s excellent for that, but you can also use it to evaluate how well you’re doing on Twitter. Calculating the best times to tweet in order to get the most engagement can be especially helpful.
In Buffer, there are a few things to take a look at. The first involves simply looking at your posts, where you can organize them according to which received the most clicks or levels of engagement. This is a great way to determine which Twitter posts are most effective for you.
If you enter your Twitter handle, Klear will provide you with insightful analytics. You receive information on your followers, information on your top-performing posts, and an influence score, for instance.
To find out more about the features offered, you must register for a demo.
Twitonomy is a very capable tool that offers various approaches to competitor and account analysis on Twitter. You must enter your Twitter username and the Twitter handles of your rivals.
Then, Twitonomy will display information on the Twitter lists that you and your friend are both a part of, as well as your top Tweets, engagement data, and much more.
Twitonomy makes it simple to follow conversations on Twitter based on keywords, users, or lists. Any Twitter account will be broken down into graphs and easily readable statistics.
Another option is Mentionmapp. You can map your network as well as other people’s networks using this web service.
Based on the users you’ve been interacting with in your most recent tweets, Mentionmapp creates a visual map of hashtag and username mentions.
Additionally, it will reveal who those individuals have been conversing with on Twitter, allowing you to easily find new individuals who are pertinent to your niche.
This tool is fantastic for learning about someone’s Twitter account. Simply enter their username to access a ton of information for free.
There are a lot of different features. Some are very elementary, like the number of followers and the date the account was first created. Additional details are provided, including top subjects, hashtags, and accounts @.
There is also some analysis of tweets. It provides you with some insight into how the users whose accounts you are watching use them, such as how frequently they reply to messages or retweet content. Additionally, you can view the account’s peak activity times.
A freemium tool is Followerwonk. There is a ton of free functionality, but you must pay for additional features and more comprehensive reports. Nevertheless, even without payment, it’s a fantastic tool.
It’s convenient to search bios for specific words. This can be a useful method for locating potential customers or the audience you want to reach. The list can then be sorted based on metrics such as social authority, followers, and more.
Best Twitter Analytics Tool 2022
- Unbox Social
You can get in-depth analysis of your Twitter performance with the help of Unbox Social’s Twitter analytics feature. You can use the tool to evaluate the effectiveness of your tweets, learn more about your audience’s preferences, and check the metrics for your entire profile. You can develop goal-oriented campaigns that are advantageous to your brand with the aid of the engagement metrics and post-level insights.
You can evaluate your competitors’ Twitter activity using the tool’s competition tracking feature. Learn how your audience perceives your brand in relation to your rivals. Find out more about the tool’s tweet and retweet ratio, interaction data, voice share, and much more.
- Twitter Analytics
Like free things? Does anyone not? The built-in Twitter analytics tool can be useful here. It is the ideal option for companies that want to know how well their tweets are performing but don’t want to immediately invest in a premium solution. The drawback is that it doesn’t provide comprehensive information about your Twitter presence. The tool is lacking in several essential Twitter metrics as well as information about competitors.
An AI-driven Twitter management and analytics tool is Tweepsmap. You can publish content, schedule it for later, and conduct analysis using this Twitter analytics tool. With the aid of the tool, learn about the audience demographics, the best time to post tweets, Twitter engagement metrics, and followers’ interests.
This Twitter analytics tool does wonders for you, helping you find the right influencers by locating the keywords in Twitter bios and optimizing your social profile.
In addition to helping you target new influencers and monitor your brand’s performance on Twitter, Followerwonk helps you segment your followers based on their demographics. Everything you need is in the tool to help you attract customers who matter to your business.
Mentionmapp assists in locating conversations that are important to your brand. The framework of a Twitter marketing strategy is influenced by the network that brands and companies are able to create with the aid of this Twitter analytics tool. Utilize the cutting-edge real-time network map to determine the depth of engagements. Use this Twitter analytics tool to turn Twitter conversations into business opportunities.
The Twitter analytics tool Tweepi is useful for learning more about audience trends. The tool looks for a customer base for you that also consists of influencers and experts in the field. Their artificial intelligence setup makes suggestions once you fill in the information regarding the audience you want to target.
- Tweet Binder
A Twitter analytics tool called Tweet Binder focuses on hashtag analytics. One of the Twitter reporting tools that offers ongoing monitoring of hashtags is this one. This Twitter analytics tool will provide you with information about the success of your campaign as a whole on the social media network.
Keyhole has features specifically designed for hashtag analytics and influencer tracking. Additionally, the tool has social listening and competition tracking features. Using Keyhole, you can discover popular hashtags and trending topics that are relevant to your brand. The tool provides comprehensive reports on the success of your campaigns and those of your rivals.
A Twitter analytics tool called Twitonomy provides information on fundamental Twitter metrics like followers, mentions, and follower growth. Additionally, the tool offers insights that enable you to keep tabs on communications with other Twitter users. You can use the hashtag analytics feature on Twitonomy to assist with your Twitter content strategy.
By enabling you to schedule your posts, Hootsuite assists you in managing your Twitter presence. The tool provides you with insights on key metrics and tracks the development of your profile on the platform. With the aid of the tool, you can also keep track of conversations taking place in your sector to stay current!
Free Twitter Tools
Social media managers with years of experience adore Followerwonk because it has been around for so long. It’s one of the best tools, both free and paid, for finding users, comparing data with those of your rivals, and using filters to get at key aggregate data.
With the help of Follower Wonk, you can determine when your followers are most active and the best times to tweet to increase your content and engagement.
Tweepi is the tool you need if you’re looking for a Twitter analytic tool that focuses more on audience data. Based on a single keyword, you can find users to interact with, such as thought leaders or influencers in your industry.
If you want to use influencer marketing or find brands to collaborate with in the future, Tweepi is a necessity.
You also have access to extra features like a list of people who are following you, tools for researching influential people, and trustworthy suggestions for people to follow.
Manage Filter allows you to filter your Twitter analytics and does exactly what it says on the tin. You can use this tool to organize your followers and tweets and determine who is active and who is not. This information can be used to better understand and foster a sense of community among your Twitter followers.
To make the most of your Twitter following, use Manage Filter to identify phony Twitter accounts. They have a cool feature called “PowerPost” in their paid account. As a result, you can determine when to post Tweets based on your account.
- Twitter Analytics
Remember to use Twitter’s own analytics program. It is open to all users and can be an excellent starting point for learning how your tweets perform.
You are first presented with a 28-day summary that includes information on your number of tweets, impressions, visits to your profile, mentions, and followers. After that, you can scroll down to view a monthly summary.
There is also an audiences tab, which, unsurprisingly, provides information about your followers. This includes data on demographics, purchasing patterns, and way of life. Then you can contrast this with pre-made audiences like millennials or small businesses.
Although Klear offers a free version, it will try to convince you to subscribe to a paid plan. However, Klear will give you your account’s analytics once you enter your Twitter handle. To distinguish between fake influencers and those who can have an impact on your target audience, Klear employs sophisticated algorithms.
You’ll receive information about your followers, top-performing posts, and an influence score. However, you’ll need to sign up for a paid account if you want a more in-depth report.
Instead of displaying your analysis like other Twitter analytics tools, Twitonomy displays your account along with those of your rivals.
Twitonomy will display information on the Twitter lists you and your friend are a part of, as well as trends, statistics, and much more. You can use Twitonomy to see how you can develop a Twitter strategy to beat out your rivals.
If you’re more concerned with mentioning it and utilizing it to your benefit. Based on the users you’ve been interacting with through your most recent Tweets, Mentionmapp enables you to create a visual map of hashtag and username mentions.
These tools can be used for social listening, enabling you to listen in on and participate in the conversations surrounding your brand.
You can learn from TweetReach how well or how far your tweets have spread both on and off of Twitter. Simply enter the URL of the page or article you wish to analyze, and you will be presented with a thorough analysis of the last 50 Tweets you have seen, along with your Twitter handle, relevant keywords, and hashtags.
Twitter Analytics can help you track your Twitter followers and fans, as well as measure how well your ad campaign is performing. By using Twitter Analytics to monitor your Twitter followers and fans, you can make necessary adjustments to improve the efficiency of your overall ad campaign.