As a business owner, you need to be able to analyze your web traffic and see where you can improve. And that’s where free tools come in. While there are plenty of paid tools out there, the following three will help you get a better understanding of your website’s traffic—all without spending any money.

Let’s take a look at the Best Free Web Analytics Tools, free social media analytics tools and best web analytics tools 2022.

The Best Way to Analyze Your Web Traffic.

There are a number of ways to analyze your web traffic. You can use different types of analytics tools to track the following:


-Twitter followers, Facebook shares, and other social media metrics

-Google AdWords spending data

-Search engine rankings

-Clicks from your website or landing pages

How to Analyze Your Web Traffic

There are a few ways to analyze your web traffic:

-Static analysis: This involves analyzing the individual pages of your website and determining how they look and function. This can help you identify any potential problems with your site or content.

-Dynamic analysis: This involves tracking the activities on your website over time and using this data to predict how people will interact with it in the future. This can help you optimize your site for search engine optimization (SEO) and other online marketing efforts.

-Behavioral analytics: This involves understanding what actions people take on your website, including visits, comments, and favorites. This information can be used to improve customer service or develop marketing campaigns.

Best Free Web Analytics Tools

Best Free Web Analytics Tools
  1. Google Analytics

Because it is completely free, packed with features, and backed by the power of the Google brand, Google Analytics is the platform of choice for many marketers.

The service will measure specific goals for you after you paste the Google Analytics code into the HTML of your website, including which pages a visitor clicks on, how long they stay, and the actions they take. The tool, for instance, can inform you whether a visitor is clicking on an advertisement or sharing the content on social media. Google records the conversion each time a goal is attained in your analytics report.

  1. Bitly
    Although Bitly is most well-known for being a free link shortener, it offers features that go beyond just saving space. After you have shortened links, you may even have added a vanity URL shortener. Bitly provides you with the tools to share your links effectively and track their performance.

For instance, Bitly provides hour-level reporting on the number of clicks each link received as well as the timing of those clicks. The report will also list the social media sites that were used to share the link, letting you know whether Twitter, LinkedIn, or other sites are driving the majority of your traffic. Here is an illustration of Bitly’s click distribution map for your link, which can be used to target and improve future content.

  1. Piwik

The free software from Piwik comes with a catch: You have to download it and host it on your own server. Even though Piwik has features like event tracking, visitor maps, and keyword search in common with other well-known analytics programs, what distinguishes it from them is its mobile app and limitless data storage.

Depending on how much time you want to invest, the Piwik dashboard’s complexity can be a pro or a con. Additionally, it takes some perseverance and website tag installation skills to complete the setup. However, once you’re familiar with Piwik, you can adjust it to your preferences because the dashboard is packed with widgets that can be arranged to suit the majority of analytical requirements.

  1. Open Web Analytics

Like Piwik, Open Web Analytics (OWA) is an open-source web analytics program. There is no restriction on how much data you can store or how many websites you can track using the program.

OWA provides data such as views, unique visits, referral sites, and visitor location that is very similar to that found on the platforms of its rivals. Additionally, OWA can track each visitor’s click-stream to determine exactly where they clicked on your page.

Best Free Web Analytics Tools
  1. Clicky

A growing number of bloggers are expressing their love for Clicky, an analytics tool that takes pride in providing up-to-the-minute results. For this reason, even though Clicky won’t be free for most people, I believe it’s important to include it on this list. If you have a single website with fewer than 3,000 pageviews per day, Clicky’s service is free; however, after that, monthly fees can range from $9.99 to $79.99.

At first glance, Clicky appears to have a lot to offer: detailed results comparable to those of Google Analytics, but with a much nicer user interface. After all, if you can’t understand and interpret the information, what use is it to mine website performance data?

  1. SimilarWeb

Want to monitor your rivals? (Fear not; this is entirely legal.) Any website or mobile app can be plugged into SimilarWeb to get statistics on traffic and rankings as well as comparisons to rival websites.

If you enter a URL, you can view the website’s traffic by country, global rank, country rank, category rank (such as shopping, marketing and advertising), and category rank. A breakdown of all desktop and mobile visits over the previous six months, broken down by time on site, pages per visit, and bounce rate, is also provided.

  1. SEMrush

By researching keywords for display ads, organic and paid search, and link building, SEMrush can help you outpace your rivals. Simply type a domain, keyword, or URL into the search bar to access a wealth of information. Consider this search example:

Users can view the traffic distribution for a particular website or keyword by organic search, paid search, backlinks, and display ads. Below that information, you can see real-time updates for the top organic keywords and their rivals as well as for paid keywords and their rivals. You can browse through lists of backlinks and indexed pages as well.

  1. Moz Keyword Explorer

Although SEMrush is frequently mentioned as a top keyword search tool, a new player may be in town after SEO software provider Moz unveiled its own tool in May. It’s designed to eliminate manual labor from keyword research and is more thorough than most keyword search options currently available. The tool “takes you all the way through the keyword research process—from discovering keyword ideas to getting metrics to building a list, filtering the keywords on it, and prioritizing which ones to target based on the numbers that matter,” as founder Rand Fishkin writes in the tool’s introduction.

  1. Cyfe

Cyfe is an all-in-one dashboard that enables you to keep track of data from various websites and programs, including WordPress, Google AdWords, Salesforce, PayPal, and MailChimp.

You can not only view all of this data in one location, but you can also add over 40 widgets to your dashboard to suit various sources and platforms. You can also make your own widgets if Cyfe’s widget pool doesn’t have what you’re looking for. Simply upload external data from your source, a CSV file, or a Google Sheet. You might, for instance, want a donut graph with specific results displayed in orange, blue, and green

  1. Google Search Console

Google changed the name of its search insights tool, formerly known as Google Webmaster Tools, to make it more accessible to “everyone who cares about Search,” such as “hobbyists, small business owners, SEO experts, marketers, programmers, designers, and app developers.”

In essence, the platform aids in making sure that your website or Android app is search engine friendly and appears in pertinent search results.

Free Social Media Analytics Tools

Best Free Web Analytics Tools
  1. Followerwonk

Explore and expand your social graph with the aid of Followerwonk. To find out who your followers are, where they are, and when they tweet, look into your Twitter analytics. You can use the app to compare your social graph to others’, identify and connect with influencers, and create actionable visualizations.

  1. Buffer

Buffer is a fantastic tool that will be of assistance to you in two ways. So that you don’t have to spend all of your time in front of a computer, you can write a few posts at once and choose which social media profiles to send them to. Buffer will then distribute them throughout the day or week. Additionally, it tracks engagement and shortens your links so you can see how many people have clicked on them.

  1. SumAll

SumAll connects all of your important e-commerce and online marketing data into a single interactive chart to aid in decision-making. Real-time data monitoring, goal tracking, the ability to compare new and returning customers, and trendlines that predict performance are all features.

  1. Quintly

Quintly is a social media analytics and benchmarking tool that measures and compares the effectiveness of your social media marketing efforts. Their tool benchmarks your numbers against your competitors or industry best practices, whether you use Facebook, Twitter, YouTube, Google+, or any combination of these.

  1. Cyfe

Cyfe is an all-in-one dashboard that enables you to track and examine data from all of your online services, including Facebook, Twitter, Google Analytics, Salesforce, AdSense, MailChimp, Amazon, and WordPress, from a single location in real time. No more wasting countless hours each day trying to find your data scattered across the Internet!

  1. Keyhole

Keyhole offers Twitter, Facebook, and Instagram real-time social conversation tracking. It enables you to find potential customers and influencers who are talking about (or looking for) your services, measure and amplifies conversations around your brand and campaigns, and drives engagement by finding and resharing pertinent content.

  1. Klout

Based on your capacity to spur action across the social Web, Klout calculates your influence. A score on a scale of 1-100 that reflects your capacity to engage others and motivate social action is generated when you link your social media accounts. You can learn insights from the platform that will help you understand how you influence others.

  1. ViralWoot

You can increase the visibility of your Pinterest profile and your pins by using ViralWoot. By re-pinning and following other users, you can accumulate “seeds” (points). Additionally, you can use it to schedule content for greater visibility and set up alerts to notify you when other users pin your content.

  1. Addictomatic

Addictomatic is an easy-to-use tool for tracking the reputation and influence of your brand. Its discovery platform uses your keywords to search Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent news stories, blog posts, images, or videos. The search results are divided into headers for easier navigation.

Best Web Analytics Tools 2022

Best Free Web Analytics Tools
  1. Open Web Analytics

All the typical metrics you would anticipate from an analytics platform are tracked by Open Web Analytics (OWA). Page views, unique visitors, and referral sites are all included in this. OWA can track each visitor’s clickstream and offer heatmaps, though.

OWA can give you a thorough understanding of how visitors are interacting with your pages by using these specifics. This tool is especially useful for outlining the routes and activities visitors take before converting formally. Then, you can use this data to increase your conversion rates.

  1. Clicky

Clicky is used by over 1,300,000 websites to track their traffic in real-time. By creating heatmaps for specific visitors rather than groups of users, Clicky sets itself apart from competing analytics platforms. Instead of more general analytics platforms, this level of functionality is typically only found in specialized heatmap tools.

The Clicky dashboard shows details about each individual who visits your site, and this attention to unique visitors extends to other important metrics. This information includes where they are from, who referred them, how long they spent on each page, and what they did on your website.

  1. Amplitude

Amplitude is a platform for product intelligence that focuses on monitoring user behaviors and User Experience (UX). With the help of this tool, you can analyze your visitor segments as well as revenue, retention, and funnels.

Product managers who want to increase retention rates by better understanding the customer journey will find Amplitude to be especially helpful. Amplitude can be used in particular by product managers to pinpoint typical conversion and drop-off points. Amplitude is a tool that marketers can use to run A/B tests and design targeted campaigns.

  1. Hotjar

Over 550k websites use the behavior analytics and conversion rate optimization platform Hotjar. By offering heatmap analysis, conversion funnel analytics, and virtual session recording, it guarantees to enhance the user experience (UX) of your website.

To understand why visitors are taking particular actions on your website, these recorded sessions can be especially helpful. Utilizing this data, digital marketers, UX designers, and web developers can optimize conversion rates and enhance the user experience (UX) of your website.


Optimizing your web site can help you improve your web traffic, get higher search engine rankings, and achieve global attention. With these three tools, you can easily analyze and optimize your web traffic for maximum results.

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