Apart from the exciting insights, useful tips, and useful strategies you will also get a great job done by professionals. Their aim is to bring it into your notice that email marketing is all about trust, relationship and time so the best greetings for email marketing plays a vital role in this. Here are some samples of the most effective greetings while sending emails.
Greetings. I am pleased to see you. You looking for greetings for email marketing? So you find yourself at the right place. You will not only find best greetings for email marketing but also learn about basic techniques to use greetings in email marketing.
Before you get started with effective email opening sentences, make sure your email greeting is compelling and memorable, too. Below are a couple of alternatives to “Dear Ms./Mr.” that won’t make recipients think they’re receiving an automated email template:
1. “Hi [First Name]”
This is my go-to email greeting to convey friendliness and personability. It’s acceptable to reach out for the first time with someone’s first name — but make sure you spell their first name correctly by double-checking their social profiles.
2. “Hi there”
If you’re sending out a mass email, or if you’ve already corresponded with the contact before, this friendly greeting can be a nice way to open up the lines of communication.
3. “Good [Morning/Afternoon] [First Name]”
This greeting is a little more formal, but is still a pleasant, casual option to start an email. Double-check the time zone the contact is in — it may not be the same time of day where they live.
4. “Happy [Day], [First Name]”
Sometimes it’s fun to acknowledge the day of the week in an email greeting. Make sure you tie in specifics in the follow-up line to make it seem authentic. For example, if you start your email with “Happy Friday, Emma,” follow up with, “I hope you’ve had a great week,” or “Any fun weekend plans?”
1. “Is X a priority for you right now?”
There’s nothing quite like a question to get the prospect talking. HubSpot sales director Michael Pici recommends using questions in sales emails to spark the prospect’s interest and get them thinking about the current state of affairs.
This one in particular can help the salesperson get a sense of the prospect’s priorities and pain points. If you’ve struck on a tricky area, you’re in.
2. “Did you know [interesting statistic]?”
Maybe you’ve learned the prospect is tackling a business problem that your offering can solve. Leading with a thought-provoking statistic that relates to their issue and paves the way to your solution will work well with data-driven types.
3. “What do you think about [industry event]?”
Keeping in mind that the goal of an initial sales email is to start a conversation — not to close a deal — kicking off your message with a question can be extremely compelling.
4. “What would it mean to you if your business was able to achieve [benefit]?”
This one comes to you courtesy of InsideSales.com. A core sales skill is the ability to create a compelling future state, and painting a picture of how things could be from the very first interaction gets the prospect thinking about alternatives to the status quo. For maximum impact, use a concrete benefit from a customer case study, such as “increase revenue by 50%” or “reduce costs by 70%.”
5. “Yesterday, you did X. Why?”
Did your prospect visit your LinkedIn profile, favorite one of your tweets, or interact with you in some other way on social media? Reach out and ask what prompted their action. If you’re worried this opening line might come across a bit creepy, try, “I noticed you viewed my LinkedIn profile. What brought you by? Did I do something?” Sometimes the simplest emails are the most effective.
6. “How can I make your life easier?”
The fastest way to get someone’s attention? Ask them how you can make their life better — no strings attached. You’ll get them thinking about what they need, and then you can share the benefits your company can offer.
7. “I noticed your company recently … “
Trigger events are incredibly effective sales openings if used correctly. Using Google alerts, track the company and keep an eye out for any major moves. If you catch wind of a major announcement, pounce on the opportunity to send an email connecting the event to your product or service.
8. “Congratulations on [career move] … “
Did the prospect recently get promoted or switch companies? This is a perfect time to reach out and offer your help. They’ll be excited about their new adventure, so starting off with a hearty “congratulations” will start your relationship off on a positive note.
9. “I have a few suggestions for capitalizing on [opportunity].”
Help the buyer take advantage of their company’s latest move. Not only will you earn instant credibility, you’ll learn valuable details about their situation and objections in the process of guiding them.
10. “I saw your competitor, [Company name], in the news for [big announcement].”
Acknowledge their competitor briefly, and then ask how their company plans to respond. To show you’ve already been considering how to keep them on top, share a few top ideas of your own — including how your solution can help.
11. “I loved your post/tweet/blog on X.”
Everybody loves to receive a (genuine) compliment. This opening line not only starts a conversation about a topic the buyer is interested in, it shows you’ve done your research. As a result, the prospect will take your ask more seriously.
12. “Great insights at the Y Summit … “
Did you see this person speak at a conference, panel, or webinar? Strike up a conversation about their presentation, and probe into any pain points they revealed.
13. “I’ve long been a fan of … “
Maybe your prospect maintains an excellent blog, or manages a consistently over-performing division. Again, a genuine compliment never hurts. By making it about them instead of you, you engage them and invite their trust.
14. “Hoping to get your advice on X.”
This might seem like bad form in a sales email; after all, asking for something before you’ve provided any value is generally a no-no. But in the case of advice, it’s a bit different. As HubSpot VP of Sales Pete Caputa points out, “Most people like to give advice. Asking for advice appeals to their ego, [and] is a hard request for most of us to resist.” Just make sure your request is genuine, or risk angering your prospect.
15. “I know you’re an expert in [Topic]. I thought of you when I saw X and wanted to share it with you.”
A little flattery will get you everywhere — and hopefully get you another call. Recall their area of expertise and share a relevant piece of content, announcement, or industry event and ask for their thoughts on the matter.
Additional tips for an engaging email introduction
- Know your audience. The email salutation and opening sentence for your message should reflect the relationship you have with the audience. Consider whether you’re writing for a client, C-suite leadership, a professional acquaintance, or a close colleague.
- Make your purpose clear. When the purpose of your email is unclear, it can leave the reader confused or frustrated. To avoid missing this critical factor, try incorporating the purpose of your email into the opening sentence.
- Use an online tool. Hitting the right tone for your audience and the action you ultimately want them to do can be challenging. Grammarly’s tone detector can help you spot areas that aren’t accomplishing your intended tone.
Before you write your next email marketing campaign, consider your greeting. You’ve probably heard that it’s one of the most important parts of an email. It lets your recipient know right away what they’ll get after they read your message. Giving your reader the right greeting will increase their interest in reading your email and make it more likely they’ll open it!