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Best Greetings For Email

Have you ever wondered what is the best greeting to use in an email? I have. Using the wrong greeting can be off-putting or even a deal-breaker when it comes to conversion. It’s been proven that something as simple as a greeting can make all the difference in the world (I’m paraphrasing a quote from my favorite TV show at the moment, The Office). For example, “Hello [FIRST NAME]” is 26% more effective than “Hi” and 47% more effective than just “[FIRST NAME].”

We have a great collection of greetings for email to share with you after a long day. Give your eyes a break and relax with some funny greetings. You will love the selection below.

Why engaging email introductions are important

A strong email introduction encourages your reader to continue scanning the body of your message. The best emails have an engaging greeting and opening sentence that secures the recipient’s interest and buy-in. Ideally, a captivating introduction ultimately leads readers to take action. 

A thoughtful email opening sentence is useful when asking recipients to:  

  • Click on a link
  • Respond to a question
  • Participate in a survey
  • Provide additional clarity
  • Review a document or other information
  • Provide business-related support
  • RSVP

A compelling opener sets the tone for the message. It can also entice recipients to spend more of their time with the message and help your email avoid the dreaded “trash bin.”

Why email greetings are important

Your email greeting can impact the recipient’s perception of you. It also sets the tone for the remainder of the email and can impact whether someone reads or even opens the email.

Why engaging email introductions are important

A strong email introduction encourages your reader to continue scanning the body of your message. The best emails have an engaging greeting and opening sentence that secures the recipient’s interest and buy-in. Ideally, a captivating introduction ultimately leads readers to take action. 

A thoughtful email opening sentence is useful when asking recipients to:  

  • Click on a link
  • Respond to a question
  • Participate in a survey
  • Provide additional clarity
  • Review a document or other information
  • Provide business-related support
  • RSVP

A compelling opener sets the tone for the message. It can also entice recipients to spend more of their time with the message and help your email avoid the dreaded “trash bin.”

Hi [Name],

Starting an email with “Hi [Name],” is best for most circumstances, other than very formal situations. It’s one of the most popular greetings because it’s friendly, direct and personal. Make sure to spell the individual recipient’s name correctly when replacing [Name] in the email, as misspelling is considered disrespectful or at least careless. If you aren’t sure of the recipient’s name, you can begin with “Hi,” though this greeting is more casual and generic.

 Greetings,

This greeting is a common email starter when you aren’t sure who the recipient is or how to spell their name. “Greetings,” is a safe, polite and conservative start to an email. It can be used for emailing a single recipient or multiple people at once. Starting emails this way is a generic, but acceptable, option for professional and personal communication.

 Hi there,

If you aren’t sure of the spelling or name of your recipient, starting an email with “Hi there,” is a safe choice for most informal emails. This general email greeting can be used for individuals and large groups of people. For example, “Hi there,” could be used by office managers sending reminders to their coworkers or in marketing emails to advertise sales.

Hello [Name],

Using the email greeting “Hello [Name],” is popular and more formal than beginning with “Hi”. This salutation is still personalized with the recipient’s name and friendly, but it may be more suitable for official, business professional, unsolicited and cold-open emails. Double-check the recipient’s name and spelling before sending when personalizing this address, just to be safe.

Dear [Name],

Beginning emails with “Dear [Name],” is best for formal emails and emails for contacting someone in a position of respect or authority. Using “Dear” as a direct address is common when sending cover letters and resumes to hiring managers and recruiters. When sending job applications, it’s good practice to use the “Mr.” or “Ms.” honorific and the recipient’s last name, if you know their preferred gender pronouns. If you’re not sure of the recipient’s gender pronouns, use their full name.

Good morning / afternoon / evening,

“Good morning,” “Good afternoon,” and “Good evening,” are reliable and inoffensive email openers. These polite, generic email greetings are usually used when emailing groups of people for professional reasons or impersonal, semi-formal emails. For example, a strata president may start their email with “Good morning,” to update residents about building renovations.

To [Name],

Addressing an email with “To [Name],” is a conservative and formal option. This email salutation is more impersonal than using “Dear [Name],” so it should be used carefully in official and formal situations. You may use “To [Name],” when discussing formal, official and business topics with someone who is in a position of authority or respect, or if you aren’t familiar with the recipient.

Hi everyone, Hi team, or Hi [department name] team

When writing an email message to two or more people, you have a few options. “Hi everyone,” “Hi team,” or “Hi [department name] team” are informal yet professional ways to greet a group of people.

They also avoid gender-specific addresses to a group, like “Hi guys,” “Hi ladies,” or “Gentlemen,” which might not accurately describe the recipients.

I hope your week is going well or I hope you had a nice weekend

These are effective email opening sentences because they acknowledge your reader first and help build rapport with a colleague you already know or with whom you want to develop a friendly working relationship. 

To Whom It May Concern,

Using “To Whom It May Concern,” may be a good email greeting for many situations, as it’s conservative and generic, and technically correct. This email starter is most often used in official and formal business communications when you may not know who the recipient is. However, it is an impersonal and traditional salutation that may be off-putting in some situations. For example, you should try to use “Hello [Name],” or “Dear [Name],” instead of “To Whom It May Concern” if you’re sending a resume and cover letter to a hiring manager, recruiter or employer.

How to choose the right email greeting

Here are the basic steps you should take when you’re considering which email greeting is most appropriate for the message you’re sending:

1. Determine who you’re emailing

The most important factor that you should use when determining the most appropriate email greeting is who you’re emailing. If you’re sending an email to someone you’ve never communicated with or even someone you don’t know well, you should use a formal greeting. If you’re emailing a co-worker or even your manager, it’s appropriate to use an informal greeting. However, anyone you’re sending an email for work, the greeting should always be professional.

2. Consider where you are in your communication

Next, you should consider the point you’re currently at in your communication with the recipient. For example, if you’ve never spoken to the recipient before and you’re sending a cold email, a formal greeting is important. However, if you’re just replying to an email, it’s appropriate to move directly to the subject you’re discussing and skip a formal greeting entirely. Your email greeting can also vary if you’re following up on a prior conversation, even one that happened in person.

3. Consider other factors

Some other factors could impact your email greeting. For example, if you’re sending a single email to multiple people, your email greeting should address everyone you’re contacting. If you’re sending an email to someone in your local area and are confident that they will open your email at the same general time of day that you’re sending it, you may want to use a greeting like “good morning” or “good afternoon.”

Conclusion

Greetings Emails are an effective way to store your potential customer’s details for the later date. They can be sent out in bulk, via email, reminding customers of how you can help them.

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