Best Hashtags For Email Marketing

What are the best hashtags for email marketing for different industries? Does using hashtags really help your emails get read? In this article, I’ll give you examples of the top three best hashtags for email marketing based on the industry. After reading this article you’ll know how to use hashtags in your email and what they do.

When it comes to email marketing, you need to get attention and make sure your readers engage with your content. You don’t want your business falling flat and that’s why you need to find the best hashtags for email marketing. You’ll want to know what hashtags are popular and then create personalized campaigns for your business. The great thing about hashtags is that they can be useful in helping you increase engagement with your audience, but how do you know which hashtags to use?

What is a hashtag?

Hashtags are a way to connect your content to a specific theme, community, topic or conversation.

Hashtags make it easier for users to discover your content and allow you to reach a much larger audience.

Here are some fundamentals to keep in mind when using hashtags:

  • If you want to use hashtags to enhance your social strategy, make sure your account is public
  • Keep your hashtags brief and easy to remember. Try not to put too many words together on the same hashtag
  • Limit the amount of hashtags you use on one specific post – most of the time, quality > quantity (we will get into the details of this later in the guide)
  • Make sure you do not use any punctuation, spaces or symbols in the hashtag (other than the # at the beginning of the word)

Why are hashtags important?

The truth is, the hashtags you use on your posts can either make or break your strategy.

Some businesses make the mistake of slapping together words that looks and sounds good – when in reality, this could do more harm then good to your strategy.

The main reason hashtags are so critical to your overall strategy is because they have the ability to expand your audience, and boost engagement through likes, shares, and comments. Here’s how this works:

  • When you use a hashtag, your post will be public to anyone viewing that hashtag
  • Users can actually follow hashtags, which means you could show up on the users feed even if they do not follow you
  • Using hashtags on “stories” also makes it possible for your story to show up in the relevant hashtag “story”
  • Hashtags are also a way to build a community of people, which can enhance your brand and audience.

Example of brilliant hashtag campaign**

Let’s take a look at an example of how Coca Cola turned the hashtag “#ShareACoke” into a record number of sales and user generated content on social media:

The idea behind the campaign was that the coke bottles would have names and titles on them – which organically led people to take photos and share them on Instagram using the hashtag “ShareACoke.”

The hashtag campaign was so impactful because there was a sense of community world-wide and it felt personal to have your name on the bottle of a multi-billion dollar brand.

What hashtags should I use?

As we mentioned above, the hashtags you use can either make or break your Instagram strategy.

Here are a few different research methods for finding the right hashtags for your post:

  • Look at other competitors and social media influencers: Identify how many hashtags they’re using in their posts and which hashtags they use consistently
  • Search specific hashtags on explore page: This will show you how many posts use that hashtag which is an indicator if it’s trending or not. Only use the hashtag if it makes sense for your business.
  • Use tools such as hashtagify.me: This tool allows you to search any hashtag to see how popular it is and if it’s trending during the given time period
  • Use “related” hashtags: On Instagram, related hashtags can be more specific than general hashtags you are using. These are located in the explore section of the Instagram hashtag (see photo below)
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How many hashtags should I use for my post?

Instagram allows you to use up to 30 hashtags per post, but it’s recommended that the optimal amount of hashtags you should use is 5-10.

Using too many hashtags can make you look spammy and can do more harm to your social strategy.

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How hashtags work on Instagram

Hashtags are attached to things you post on Instagram and become clickable phrases and topics. Any word or phrase can be turned into a working hashtag, as long as it has a # placed in front of it.

When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram.

Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. Recognizing the importance of hashtags on the platform, Instagram has expanded the functionality of hashtags. Brands can now add clickable hashtags to the profile section of Instagram bios.

Most popular Instagram hashtags of all time

  1. #love
  2. #fashion
  3. #photooftheday
  4. #beautiful
  5. #photography
  6. #picoftheday
  7. #happy
  8. #follow
  9. #nature
  10. #tbt
  11. #instagram
  12. #travel
  13. #like4like
  14. #style
  15. #repost
  16. #summer
  17. #instadaily
  18. #selfie
  19. #beauty
  20. #girl
  21. #friends
  22. #instalike
  23. #me
  24. #smile
  25. #family
  26. #photo
  27. #life
  28. #likeforlike
  29. #music
  30. #ootd
  31. #makeup
  32. #follow4follow
  33. #amazing
  34. #igers
  35. #nofilter
  36. #model
  37. #sunset
  38. #beach
  39. #design
  40. #motivation
  41. #instamood
  42. #foodporn
  43. #lifestyle
  44. #followforfollow
  45. #sky
  46. #l4l
  47. #f4f
  48. #handmade
  49. #likeforlikes
  50. #cat

Top Instagram hashtags in 2022, by category

There is a lot to consider when working with Instagram hashtags, so let’s regroup around a solid starting point. 

Below, you’ll find the best Instagram hashtags, sorted by categories like industry or event, that you can use to start the process of fleshing out your hashtag strategy.

Best hashtags for likes and follows

  1. #likes 
  2. #like 
  3. #follow 
  4. #likeforlikes 
  5. #love 
  6. #instagood 
  7. #instagram 
  8. #followforfollowback 
  9. #followme 
  10. #photooftheday 
  11. #bhfyp 
  12. #instalike 
  13. #photography 
  14. #l 
  15. #instadaily 
  16. #me 
  17. #picoftheday 
  18. #beautiful
  19. #myself
  20. #likeforfollow 
  21. #fashion 
  22. #smile 
  23. #followers 
  24. #likeforlike 
  25. #followback 
  26. #f 
  27. #followforfollow 
  28. #comment
  29. #likesforlikes 
  30. #bhfyp

Note: No promises made on the quality of the followers or likes you’ll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows.

Best fashion hashtags

  1. #fashion
  2. #love
  3. #style
  4. #styleinspo
  5. #ootd
  6. #outfitoftheday
  7. #whatiwore
  8. #shoppingaddict
  9. #beautydoesnthavetobepain
  10. #currentlywearing
  11. #instastyle
  12. #lookgoodfeelgood
  13. #fashionblogger
  14. #fashionista
  15. #fashionstyle
  16. #fashionable
  17. #fashiongram
  18. #fashionblog
  19. #fashionaddict
  20. #fashionphotography

Best food and beverage hashtags 

  1. #food
  2. #foodporn 
  3. #foodie 
  4. #instafood 
  5. #foodphotography 
  6. #foodstagram 
  7. #yummy 
  8. #instagood 
  9. #love
  10. #foodblogger 
  11. #foodlover
  12. #delicious 
  13. #homemade 
  14. #healthyfood 
  15. #photooftheday 
  16. #picoftheday 
  17. #dinner 
  18. #foodgasm 
  19. #foodies
  20. #tasty 
  21. #cooking 
  22. #instadaily 
  23. #lunch 
  24. #bhfyp 
  25. #restaurant 
  26. #healthy

Best travel hashtags

  1. #travel 
  2. #nature 
  3. #photography 
  4. #travelphotography 
  5. #photooftheday 
  6. #instagood 
  7. #travelgram 
  8. #picoftheday 
  9. #photo 
  10. #beautiful
  11. #art 
  12. #naturephotography 
  13. #wanderlust 
  14. #adventure 
  15. #instatrave
  16. #travelblogger 
  17. #landscape 
  18. #summer
  19. #trip 
  20. #explore 

Best pet hashtags

  1. #pet 
  2. #dog 
  3. #pets 
  4. #dogsofinstagram 
  5. #cute 
  6. #petsofinstagram 
  7. #dogs
  8. #cat 
  9. #love
  10. #puppy 
  11. #cats 
  12. #petstagram 
  13. #animals
  14. #animal 
  15. #instadog 
  16. #instagram 
  17. #dogstagram 
  18. #doglover 
  19. #of 
  20. #catsofinstagram 
  21. #dogoftheday 
  22. #doglovers 
  23. #petlovers 
  24. #doglife 
  25. #instapet 
  26. #catstagram 
  27. #instagood 
  28. #cachorro 
  29. #catlover

Best tech and gadgets hashtags

  1. #techie
  2. #latesttech
  3. #ilovemygadgets
  4. #gadgetsgalore
  5. #apple
  6. #android
  7. #applevsandroid
  8. #wearabletech
  9. #VR
  10. #mobile
  11. #makinglifeeasier
  12. #tech
  13. #technology
  14. #technews
  15. #gadgets
  16. #instatech
  17. #software
  18. #innovation

Best wedding hashtags

  1. #wedding 
  2. #bride
  3. #weddingdress 
  4. #weddingphotography 
  5. #weddingday 
  6. #weddinginspiration 
  7. #makeup 
  8. #weddingplanner 
  9. #prewedding 
  10. #bridal 
  11. #bridetobe 
  12. #weddingphotographer 
  13. #weddings
  14.  #groom 
  15. #engagement 
  16. #party 
  17. #weddingideas 
  18. #makeupartist 
  19. #indianwedding 
  20. #casamento

Best fitness hashtags

  1. #fitness 
  2. #gym
  3. #workout 
  4. #fitnessmotivation 
  5. #motivation 
  6. #fit 
  7. #bodybuilding
  8. #training 
  9. #health 
  10. #lifestyle
  11. #fitfam
  12. #healthylifestyle 
  13. #sport
  14. #healthy 
  15. #gymlife 
  16. #life 
  17. #crossfit 
  18. #personaltrainer 
  19. #goals 
  20. #exercise 
  21. #muscle

Best holiday hashtags

  1. #stockingstuffers
  2. #christmasdecor
  3. #spookyhalloween
  4. #happyhalloween
  5. #thanksgivingtable
  6. #turkeyorham
  7. #valentineformyvalentine
  8. #happyfourth
  9. #newyearseve
  10. #newyearsresolution
  11. #holidaycrazy
  12. #holidayspirit
  13. #kwanza
  14. #hanukkahgift
  15. #underthetree

Top hashtags for Instagram contests

  1. #instacontest
  2. #instagiveaway
  3. #giveaway
  4. #sweepstakes
  5. #contestalert
  6. #contestentry
  7. #winit
  8. #freebie
  9. #winitwednesday

Instagram hashtags for photography

  1. #photography 
  2. #photooftheday 
  3. #photo 
  4. #picoftheday
  5. #photographer
  6. #model 
  7. #photoshoot
  8. #portrait 
  9. #beauty 
  10. #travelphotography
  11. #canon
  12. #selfie 
  13. #landscape
  14. #sunset 
  15. #fotografia 
  16. #portraitphotography 
  17. #photographylovers 
  18. #artist 
  19. #nikon

Instagram hashtags for small business

  1. #smallbusiness 
  2. #supportsmallbusiness 
  3. #handmade 
  4. #shoplocal 
  5. #shopsmall 
  6. #smallbusinessowner 
  7. #entrepreneur 
  8. #supportlocal
  9.  #business 
  10. #localbusiness 
  11. #businessowner 
  12. #blackownedbusiness 
  13. #art 
  14. #explorepage 
  15. #homedecor 
  16. #covid
  17. #startup
  18. #entrepreneurship 
  19. #womeninbusiness 
  20. #motivation
  21. #success 
  22. #girlboss 
  23. #entrepreneurlife
  24. #handcrafted
  25. #local 
  26. #smallbiz 
  27. #homemade 
  28. #custom 
  29. #smallbusinesssupport 
  30. #shopsmallbusiness 
  31. #handmadewithlove 
  32. #supportsmallbusinesses 
  33. #supportlocalbusiness

Instagram hashtags for music

  1. #music 
  2. #hiphop
  3. #rap 
  4. #musician
  5. #singer
  6. #musica 
  7. #dj 
  8. #rock
  9. #dance 
  10. #song
  11. #guitar 
  12. #viral 
  13. #producer 
  14. #newmusic
  15. #musicvideo
  16. #instamusic
  17. #livemusic
  18. #pop
  19. #concert
  20. #trap
  21. #beats

Instagram art hashtags

  1. #art 
  2. #artist
  3. #drawing 
  4. #artwork 
  5. #painting 
  6. #artistsoninstagram 
  7. #illustration 
  8. #digitalart 
  9. #design
  10. #sketch

Instagram nature hashtags

  1. #nature
  2. #naturephotography
  3. #sunset
  4. #flowers
  5. #wildlife
  6. #mountains
  7. #hiking
  8. #explore
  9. #outdoors
  10. #naturelover
  11. #beach
  12. #forest

Top Instagram Reels hashtags

  1. #reels
  2. #reelsvideo
  3. #reelsinstagram
  4. #reelsindia
  5. #holareels
  6. #reelsbrasil
  7. #reelsteady
  8. #instagramreels
  9. #reelsinsta
  10. #instareels
  11. #reelsofinstagram
  12. #k
  13. #music
  14. #bhfyp
  15. #disney
  16. #tiktokindia
  17. #videoftheday
  18. #instareel
  19. #foryoupage
  20. #fyp

Conclusion

Hashtags can enhance the appearance of your email marketing campaign. Here’s an extensive list of hashtags that are really popular on instagram, twitter, or any other social media platform.

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