When it comes to email marketing automation & deliverability, you need a reliable hosting partner. Every ecommerce business needs reliable web hosting and why wouldn’t you prefer one of the best host for email marketing services?
If you’re considering email marketing as a means to market your products or services, then you might be wondering where the best place to get started would be. Well, the answer to that question is hosting. The best place to start is with your hosting provider.
Sendinblue – Best for Growing Your Customer Base
- PRICE STARTS AT FREE
- UNLIMITED CONTACTS
- DRAG & DROP EDITOR
- HIGHLY CUSTOMIZABLE
Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.
Don’t just take my word for it–you can use the free forever version of Sendinblue right now. You can send up to 300 emails per day without paying a cent. Once you see how it drives, you’ll understand why it’s so popular.
This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.
There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.
In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:
- Landing pages. Create actionable and engaging web pages to collect leads for you.
- Sign up forms. Place forms anywhere on your website to get user information.
- Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
- Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.
It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
- Up to 300 emails per day
- Unlimited contacts
- SMS marketing
- Email template library
Lite — $25 per month
- Up to 100k emails
- No daily sending limit
- A/B testing
- Remove the Sendinblue logo
Premium — $65 per month
- Up to 1MM emails
- Marketing automation
- Facebook ads
- Retargeted ads
- Landing pages
- Telephone support
Enterprise — Customized pricing
- Customized email volume
- 20+ landing pages
- Customer success manager
- Access for 10+ users
- Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.
Constant Contact – Best Drag-and-Drop Builder
- PRICE STARTS AT $20/MO
- DRAG-AND-DROP EMAIL BUILDER
- 100+ MOBILE-FRIENDLY TEMPLATES
- SIMPLE AUTOMATION TOOLS
Constant Contact is a great platform for those newer to the email marketing world.
Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
Plus they provide more than 100 pre-built, mobile-optimized templates.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
The Plus tiers continue all the way up to 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
MailerLite – Best For the Essentials at an Affordable Price
- PRICE STARTS AT $0
- PREMIUM PLANS START AT $10/MO
- ALL BASIC EMAIL FEATURES
- A/B TESTING TOOLS
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
If your employees rely on Microsoft Office apps like Word, Excel, and PowerPoint to do their work, the best option for your email hosting is probably Microsoft 365’s Business Standard plan. This plan was recently rebranded from Office 365, and you still might see that branding around in some places online, so keep that in mind to avoid confusion.
Microsoft 365 Business Standard bundles all of the features you need from a hosted email service—email sending and receiving, custom domain addresses, and spam and data loss prevention—along with the Office apps your employees use daily at work. With a single subscription, you get hosted email and web, desktop, and mobile access to Microsoft’s Word, Excel, PowerPoint, Outlook, SharePoint, OneDrive, Skype, and OneNote apps. If you only want the web version of apps like Word or Excel, you can also try the Microsoft 365 Business Basic plan and save around $7.50 per user per month.
In addition to the standard Office apps, Microsoft 365 Business Standard also gives your employees access to some of Microsoft’s newer workplace tools, including Microsoft Teams, the company’s competitor to team chat app Slack. And with Microsoft 365’s Zapier integrations, you can automate all those tools as well.
Email hosting with a Microsoft 365 subscription is provided through Microsoft Exchange, which is also available as a standalone subscription if you don’t need all of the add-on apps. And both the lowest-price standalone Exchange plan and Microsoft 365 Business Standard give each of your users up to 50GB of mailbox storage, though the Microsoft 365 Business Standard plan also includes 1TB of OneDrive storage, which can be used to share large file attachments.
- Microsoft 365 tools: Email, calendar, contacts, file storage and sharing, file editing and collaboration, voice and video conferencing, instant messaging, team chat, internal social network, intranet, and tasks
- Microsoft 365 price: From $5/user/month for the Microsoft 365 Business Standard plan that includes hosted email for up to 300 accounts, 50GB storage per account, and access to all apps listed above; from $4/user/month for the Exchange Online Plan 1 that includes email hosting, shared calendars, and a global address list
If your organization prefers using cloud-based tools, Google Workspace is your best bet for email hosting.
Google Workspace is Google’s alternative to Microsoft 365, combining email hosting with the company’s own communication and collaboration apps. With a Google Workspace subscription, you get a minimum of 30GB of cloud storage space per user—though Enterprise-tier plans provide as much storage as you need—as well as shared contacts and calendars.
You also get access to Google’s entire set of workplace communication and collaboration tools, including Chat for messaging and Meet for voice/video conferencing, Google Drive for cloud file storage, Keep for note-taking, and access to Google Docs, Sheets, and Slides—some of the most accessible file editing and real-time collaboration tools available. If you use Google’s suite of apps, you can also automate them with Zapier.
Google’s administration tools are simple to use as well, and increasingly have the advanced features businesses need, such as Vault for compliance archival. And since it’s still the Gmail your team already knows how to use, onboarding will be easy.
- Google Workspace tools: Email, calendar, contacts, file storage and sharing, file editing and collaboration, voice and video conferencing, instant messaging, team chat, internal social network, intranet, and tasks
- Google Workspace price: From $6/user/month for the Business Starter plan that includes core Google apps and 30GB storage per user; from $18/user/month for the Business Plus plan that includes 5TB storage per user, Vault, and enhanced security and management tools
Zoho Workplace is Zoho’s version of Microsoft 365 and Google Workspace, offering hosted email, calendars, and contacts, as well as Zoho’s own communication and collaboration apps: WorkDrive (for cloud storage), Office Suite (for creating and collaborating on documents, spreadsheets, and presentations), and Cliq (for team chat). You can automate Zoho Workplace with Zapier integrations for Zoho Mail, Zoho Cliq, Zoho Writer, and Zoho Connect.
It’s worth talking about the email app here too: Zoho Mail is a modern take on email with social networking-style features. Instead of sending a long message with a subject and signature every time, you can send a quick stream message to colleagues—or share an email from a client that you need to collaborate on. It includes shared email inboxes as well, so everyone on your marketing team can share the same partner and press emails, searching through them all along with their personal emails. And it’s a tabbed app, so you can switch between your inbox, calendar, and a draft email in a tap.
Zoho’s admin panel for email administration is a bit less intuitive than those of some of the other hosting services, but it makes up for it with extremely detailed step-by-step instructions for how to do just about anything you need to do on its platform. And if you have five or fewer employees, you can get email hosting for your business domain and Zoho’s ad-free email client for absolutely free. When you add your sixth user, you can get just Zoho Mail for as little as $1/user/month.
- Zoho Workplace tools: Email, calendar, contacts, file storage and sharing, file editing and collaboration, instant messaging, and team chat (Basic plan); voice and video conferencing and internal social network (Professional plan)
- Zoho Workplace price: Free for up to five users, email hosting for a single domain, and 5GB storage per user; from $3/user/month for the Standard plan that includes email hosting for multiple domains, 30GB storage per user, and access to Zoho Office Suite, Docs, and Cliq; from $6/user/month for the Professional plan that includes 100GB storage per user and access to Zoho Connect
If you haven’t started email marketing, there is no better time than the present. Marketing through email is one of the most powerful tools for reaching your customers and potential customers, but it’s not so easy to get started. There are so many email marketing services to choose from that can be overwhelming when trying to make a selection. Whether it’s cost or features that’s holding you back, we’ve compared some of the top business-class email marketing services on price and features to give you an idea of what’s available.