With the rise of marketing automation, email marketing has become more important than ever. These days, businesses that don’t use email marketing are often left behind. One of the best things about email marketing is that it isn’t as complicated as SEO or content marketing. You just find your audience and send them interesting emails once every now and then. You probably won’t be too surprised to hear that many WordPress business owners use MailJet for this purpose. It’s a great alternative to building your own email platform, but you should know that it isn’t the only hosted service available. I have picked the best hosting for email marketing below.
Every business owner should be using email marketing to build relationships with their customers and prospects, yet many aren’t doing it. Is this you? If so, you’re missing out on a major opportunity to make more sales. More than half of consumers say they prefer promotional emails from brands over any other form of advertisement. But many people are holding back on building an email marketing list because they don’t know what the best hosting company is for their needs.
What Is Email Hosting and Why Use It?
An email hosting service is the one that runs an email server. You can get an email hosting server by signing up to the email hosting service. All you need is a domain name to use an email service. You can use an email hosting server to manage, send, and maintain your email accounts. Most of the large ecommerce stores have in-house email servers to ensure that the emails reach the recipients on time. However, the small businesses use email hosting solutions provided by companies like Google, Zoho, Rackspace, and many others.
Recently, most website hosting services have started offering email hosting servers as an add-on with their regular services such as shared, dedicated, and cloud hosting. Cloudways is one of them. It offers managed cloud hosting services with an email hosting solution by Rackspace.
Types of Email Hosting for Small Business
There are many different types of email hosting solutions, each serving a different purpose. Let’s check out what type of email hosting service will work best for your business.
1. Shared Web Hosting With Email Service
This type of email service is available with a shared hosting service. You can’t use it for sending/receiving bulk emails due to limitations on the email server.
2. Third-Party Email Hosting
Most digital businesses prefer to use third-party email hosting solutions. These are scalable, easy-to-use email servers that provide excellent support. Do remember that you will have to pay separately for email hosting service. Therefore, the cost will be more than what you will pay if you get a shared web hosting with email service.
3. Self-Hosted Email Servers
These are complex email servers that are robust, and require technical expertise on part of the team operating these servers. These servers are reliable, and you can send, receive, and maintain emails with ease.
Hosted email vs. self-hosted email vs. shared web and email hosting
When shopping for email hosting, the first decision you need to make is how you’ll host your email. You have three main options:
- Shared web and email hosting. Most web hosting providers also offer mail hosting. For example, if you host your website through a provider like InMotion, you can host your email there as well. Often, email hosting is included with your web hosting subscription for free.
- Self-hosted email: If you have your own servers, you can host your own email instead of going through a third-party provider. While self-hosting provides more control and customizability, it has its disadvantages. The added costs of email servers and systems admins to maintain them, along with the challenge of keeping your email from being marked as spam, often makes third-party hosting the better option.
- Third-party email hosting. If you need more features than what your web host provides, look into hosted email providers. A third-party email host lets you avoid the costs of self-hosting. Plus, a subscription to a hosted email service often comes with other tools you need to run your business: shared contacts and calendars, built-in video conferencing, team chat, and more.
Finally, it’s important to understand the difference between an email hosting provider and an email client. An email host is what lets you send and receive email across networks. An email client (or email app) is the application you use to write and read emails. Your email host and client do not have to be the same. For example, you can send and receive emails hosted through Google Workspace or Microsoft Outlook via a variety of desktop, web, and mobile apps.
In this piece, we’re looking specifically at email hosting provider features and not always at the features of their built-in email clients. If you’re looking for an email client for your business, check out our recommendations for best email apps.
What features to look for in an email hosting service
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
When you combine your email and web hosting, there’s not a lot to look for as far as features go; you get whatever features your web host happens to offer. And when you self-host, you build your own features; the options to choose from are more for the tools you use to manage and customize your email.
The real decision-making, then, comes when you’re shopping for a third-party email hosting service. There are a lot of features to consider and evaluate, and what’s important varies from business to business. For example, businesses in healthcare and banking have strict compliance regulations to adhere to that may not be as crucial for a marketing agency.
So rather than looking at every possible feature of email hosting providers, we considered the features that apply to most business types:
- Custom domains. All of the email hosts featured below let you create email accounts using your company’s website domain address.
- 24/7 support. If you don’t already have a systems administrator on staff, you shouldn’t need to hire one just to manage your email. We selected tools that offer around-the-clock support, so there’s always someone to help when you have questions or issues (or noted when they don’t).
- Anti-spam, anti-malware, and phishing detection. You could route all email through a third-party application to get features like spam- and virus-filtering, but most businesses are better off using a host that has those features built in.
- Mailbox and cloud storage. If your employees make business decisions or communicate with clients/customers by email, they’ll need plenty of storage room for archiving old emails. We looked at how much storage a company offered for email specifically, as well as how much generic cloud storage they include.
- Sending size limits. When you need to share files, you don’t want to keep hitting an attachment size limit. We considered how much attachment size these providers allowed, as well as how easy they made it to attach files using cloud storage connected to the account.
Using these criteria, we selected the following eight hosted email providers. Read on to learn more about each option.
A2 Hosting is packed with useful email tools and features to help you with your email marketing. You can use IMAP or POP3 to send or receive emails. And if you want to use webmail, RoundCube and Horde are pre-installed at your disposal. In addition, it includes Mailman to help you contact from an opt-in email list.
The email hosting service offers you greater uptime commitment for leveraging a reliable performance. Each email hosting account is loaded with a bunch of email resources for free. You can find and manage these resources from its control panel called cPanel.
These free resources include the following.
- Email hosting accounts to manage your accounts and passwords and configure POP3 or IMAP settings.
- Webmail through Roundcube and Horde
- BoxTrapper to verify the sender
- SpamAssassin to filter spams
- Barracuda for enhanced spam filtration by checking each incoming email
- Email authentication and forwarding
- MX Entry to send emails
- Auto Responders, mailing list, Encryption, and many more
ScalaHosting is a secure email hosting provider for your business that gives maximum deliverability and security. There are a lot of benefits of having email boxes in a separate cloud environment with ScalaHosting.
ScalaHosting offers the best way to avoid spam filters and build brand awareness.
In addition, it assists you in setting up sales and email addresses that help your team approach each lead or request quickly. Furthermore, it uses SShield, which is the ultimate cybersecurity solution that is developed in-house by them. SShield follows simple logic, checks and inspects code, and catches malicious activities to save businesses from hackers.
You will have SPanel and SWordPressManager designed and developed in-house based on research and practical experience of ScalaHosting’s team for more than 11 years. Every plan includes basic features, such as free email domain, free migration, dedicated environment, dedicated IP address, pro spam protection, daily backups, safety from blocklists, and many more.
Choose your plan starting at $9.95/month, including 1 CPU core, 2 GB RAM, 20 GB SSD, and a 30-days money-back guarantee.
If you are looking for affordable email hosting for your business, Rackspace is one of the best options you have. Small businesses can give their emails a professional look without investing much. Through premium filtering, your inbox would be free from spam and malicious activities. Besides, it also gives you complete privacy and security to your sensitive business data.
Rackspace also provides you with smooth migration from your previous emails to new professional emails with their highly dedicated experts. Just keep in mind where you had registered your domain name and leave the rest to Rackspace experts.
At an affordable price of just $2.99 per user every month, Rackspace offers everything you would need for seamless running of your business emails, including:
- 25 GB mailbox
- Outlook, webmail, and mobile access
- Unlimited group list, aliases, and forwarding
- Email Archiving
Email marketing is one of the most useful forms of marketing you can use to grow your business. Startups and established businesses alike rely on email marketing for a variety of effective tactics that get results. But where do you start? Email hosting is one thing that needs to be taken care of before you can put this strategy into effect smoothly.