Choosing the right hotel video marketing promo is essential for your success in this competitive market. While there are many factors to consider, some key considerations include target audience, tone and message, and creative layout. To help you get started on choosing the perfect video marketing promo for your hotel, we’ve put together a list of 10 best tips. Check them out and see if they can help you create the winning video marketing promo for your hotel!
What is a Hotel Video Marketing Promo?
Hotel video marketing promos can be an excellent way to promote your hotel brand. They can help you attract new guests, increase website traffic, and generate leads.
Here are four tips for creating a successful hotel video marketing promo:
1. Choose the right platform. YouTube is a popular platform for hotel videos, but other platforms like Instagram and Facebook also work well.
2. Write a script. Make sure that your video is well-scripted and has a consistent tone. This will help you ensure that your audience understands what they’re watching and keeps attention on the video throughout its entirety.
3. Plan ahead. Make sure to plan your promotional video in advance so that you have enough time to prepare it properly. And remember to keep things visually appealing – viewers want to see beautiful footage of hotels instead of bland product shots!
4. Test the waters. Before you launch your promotional video, make sure to share it with selected friends and family members first to gauge their reaction. You may also want to do some social media advertising in anticipation of its release date in order to enhance its reach
Types of Hotel Video Marketing Promos
There are many types of hotel video marketing promos that hotels can use to attract more guests. Some common promo types include:
-Guestbook videos: This type of promo features a guestbook where guests can leave handwritten comments. The video then plays on an interactive screen in the hotel lobby or atrium, letting guests know what they should see and do while in town.
-Welcome video: A welcome video is a great way to show off the amenities and services offered by the hotel. It should highlight the location, facilities, and attractions nearby.
-Complimentarybies video: In this type of promo, the hotel gives away complimentary items like drinks or food in exchange for a review from a guest. This encourages guests to Write a Review and share their experience with other travelers.
-Staycation videos: Stayingcation videos are perfect for hotels that want to attract tourists during peak season. They feature interesting local attractions or activities that visitors can enjoy while staying in the area.
-Trailer park tour videos: These types of videos give tourists a look inside one of the hotel’s sister properties – typically one with a more affordable price tag. During the tour, cast members will take visitors on a guided tour of the property’s amenities and offer tips on how to save money while traveling.
How to Make a Hotel Video Marketing Promo
1. Choose the right video format
There are a few different formats that hotel videos can take, and each one has its own benefits. Videos in the form of short films or commercials are perfect for showcasing the hotel’s unique features and making buyers want to book a stay. Longer, documentary-style videos are also popular, as they can tell a more complete story about the hotel and its amenities.
2. Plan the shoot carefully
Once you’ve chosen a video format and chosen a location for filming, it’s time to start planning the shoot. You’ll need to decide on your camera settings and how you want your footage to look. Make sure to account for any potential weather conditions that may affect filming, such as wind or rain.
3. Create an effective script
Once you have all your footage filmed, it’s time to create an effective script. This will help you organize your footage into a coherent story line and keep your viewers engaged throughout the entire video. You may also want to include sound effects and music to add extra impact and create a memorable experience for viewers.
4. Edit the footage carefully
Once your footage is edited, it’s time to polish it up further before releasing it online. Make sure all shots are framed correctly and that audio levels are consistent throughout the video. Additionally, consider adding closing credits at the end of your video so viewers know who produced it and where they can find more information about your hotel
Why hotel video marketing is important
Hotel video marketing is important because it allows guests to have a unique experience when traveling. Marketing videos can help create an emotional connection with potential guests, which can result in increased bookings and loyalty. Additionally, hotels can target specific markets and demographics through video marketing. For example, they could produce a video specifically for vacationers and promote the video on social media platforms such as Facebook and Instagram. Additionally, hotel videos can be used to generate leads and sell products or services beyond the hotel itself.
How to create a successful hotel video marketing campaign
There are many different ways to create a hotel video marketing campaign, and the best way to find out is by doing some research. However, there are some general tips that can help any campaign succeed.
1. Make sure your video is entertaining and easy to watch.
People want to be entertained when they’re watching videos about hotels, so make sure your content is interesting and exciting. If you can, try to feature funny moments or unexpected surprises that will keep people hooked.
2. Keep your target audience in mind when planning your video marketing strategy.
If you’re targeting luxury hotels, for example, make sure your content reflects that. Include shots of luxury amenities and stunning scenery inorder to appeal to affluent travelers who are likely to be interested in booking a hotel through video marketing campaigns like these.
3. Utilize social media platforms like YouTube, Instagram and Facebook to market your videos.
These networks are popular with a wide range of visitors – from corporate clients who need Video Marketing Solutions for their businesses, to vacationers who wantto share photos from their trips – so using them as a platform for your hotel videos is a smart idea. Not only will this give you plenty of exposure online, but it will also help you build relationships with potential customers who might be inclined towards booking future trips through you!
What are the different types of video content for hotels?
The best hotel video marketing promos can be broken down into four main types:
-TV Ad Campaigns: A TV ad campaign typically costs a lot more than other forms of video marketing, but it can be very effective in getting people to book a room. TV ads are usually 30 or 60 seconds long, and they air during prime time (6 p.m. to 11 p.m.) so that they’re most likely to be seen by potential guests.
-Uploaded Videos: Hotel guests often like to see videos of their stay before they leave, so uploaded videos are a great way to promote your hotel online. You can create uploaded videos using software like Adobe Premiere or Apple Final Cut, or you can hire a videographer to do it for you.
-Social Media Posts: One of the easiest ways to promote your hotel on social media is to post about upcoming events or specials that your hotel is hosting. This can get people interested in staying at your hotel, and it also gives you an opportunity to provide some free accommodation in exchange for reviews or citations.
-Guest Blogging: Guest blogging is another great way to promote your hotel online. When you write a guest blog post about your experience at a particular hotel, make sure to include links to the official website and social media accounts so that potential customers can learn more about the property and book reservations accordingly.
How to optimize your hotel video marketing campaign for success
There are a few key things you can do to optimize your hotel video marketing campaign for success. Firstly, make sure that your videos are high-quality and easy to watch. This is especially important when it comes to online advertising, as viewers are more likely to click on a video if it’s interesting or well made. Secondly, make sure that your videos are relevant to your target audience. This means creating videos that showcase the best of what your hotel has to offer, and targeting those who may be interested in visiting or staying there. Finally, create engaging content that will keep viewers coming back for more. By following these tips, you’ll be able to drive more traffic and leads to your hotel website or YouTube channel.
As the travel industry continues to grow, so does the need for hotels to market themselves in novel and innovative ways. By creating engaging video marketing promos, you can entice potential guests to book a room at your hotel and see for themselves what makes it a great place to stay. These videos should be fun and exciting, showcasing your hotel’s features in an interesting and creative way. Make sure that your video marketing promos are top-notch and that they get results!. You read the following for further Marketing Research Process in Hospitality Industry Social Media Post Ideas for Hotels