In Email Marketing, you have to take care of many things at the same time. Achieving the top ranking in Search Engine, Audience engagement and ROI are some examples. It is highly necessary for the marketers to find best keywords for Email Marketing for getting maximum conversions and ROI.
Just as every website is different, so are the keywords for each category of websites. Your competitors may be using one set of keywords to drive traffic to their website, but you may be able to access a different set of keywords that can drive traffic to yours. The following article discusses some of the best keywords for email marketing and lists the main benefits associated with them.
MARKETING EMAIL KEYWORDS
Keywords are everything to email marketers. Choosing the right words to put in an email message can make the difference between campaign success and miserable failure.
When done correctly, email marketing can be definitely a valuable tool for delivering messages directly to your leads and customers. Running a successful email campaign keeps your brand name fresh in your leads’ minds, and strengthens the line of communication between your business and its customers.
Listed below are the keywords that are most searched on Google for making an email marketing to work effectively. Go through the list and make use of these keywords for your future marketing campaigns.
Tracking and monitoring “Marketing Email” related keywords is easy and on this page, we bring to you an exhaustive list of top Marketing Email keywords. We have leveraged the power of Mondovo’s Free Keyword Tool to get you this complete marketing email keywords list.
People love free stuff
In related news, water is wet. Specific trigger words have a drastic effect on the response rates of offers. For example, ‘Sale’ delivers +23.2% opens, but ‘Save’ only +3.4%.
However, in terms of click throughs, they give +60.7% and -25.2% respectively. When you promote your offers, consider testing those trigger words – it could make or break your campaigns.
And, consider simple quick wins like ‘Free Delivery’ or even ‘% off’ – in the right context these keywords can drive massive response uplifts. But, if you do nothing but hard sell and offer discounts all the time, your customers will become bored and tune out.
Mix up your offer emails in a series of value-adding campaigns.
Content marketing works when the content isn’t crap
The problem with content marketing is the vast majority of content produced is crap. Too many people have outsourced it to agencies that don’t know enough about their clients’ markets, and focus on the wrong metrics. As a result, consumers have become anesthetised to content.
Take, for example, ‘Report’ (-23.7% opens, -54.8% CTR) and Webinar’ (-16.6%, -70.7%.)
Conversely if the content is good, people will consume it. So ‘News’ (+34.8%, +47.7%), ‘Bulletin’ (+15.8%, +12.7%) and ‘Video’ (+18.5%, +64.8%) work well.
Simply put, if your content is crap, it won’t work. If your content is good, you’ll get great results. When doing content marketing, make sure you’re in the latter group, not the former, or else you’ll be what we affectionately call in the industry a “spamming %$*!$#“.
More frequent emails are better than less frequent
Typical for an email guy to say, right? Full disclosure, when people send out more emails, ESPs make more money, this is true. But, if emails drive response and therefore generate revenue, then what’s the problem?
But, don’t take my word for it. We looked at newsletter frequency, and specifically the trigger words that indicate it. ‘Monthly’ brought -26.6% opens and -37.0% clicks. ‘Weekly’ brought +27.1% and +50.6% (not bad) and, amazingly, ‘Daily’ brought +27.8% and +100.3%. Simply put, more email drives more response.
And it’s not just us saying this, check this out if you’re sceptical.
Personalisation works, if your data is clean
Lots of people have played around with subject line personalisation, with varied results. We found the average opens and clicks decrease (-20.7% opens). But, the spread of the data is massive. The first quartile is -73.1%, but the third quartile is +30.8%. Why is this?
The main thing about personalisation is to ensure you don’t deliver users a disjointed user experience. If the subject line is personalised, but the email content isn’t, guess what? You may gain opens, but have done nothing to drive clicks. It leaves users with a negative experience.
Furthermore, if the subsequent online journey isn’t equally personalised, once again you’ve left your users feeling like you’ve given them the old bait-n-switch.
Most importantly, if your database is old and potentially incorrect, you’re in trouble. Eyeball your data first and pick recent, engaged data for testing personalised content.
There’s always money in the banana stand
This report analysed a vast sample of subject lines. More than anything, it showed there is lots of short-run variance in every keyword sample. What matters is that you test things out to your lists, and never stay standing still. What works one week may not work the next, but if you aren’t trying out new things then you’re treading water and ultimately throwing away money.
Email still delivers the strongest revenue of any digital channel by a country mile (source). In all your tweeting, pinning, and facebooking, are you making sure you dedicate enough time to your email subject lines?
1. Boost your content through email
Email helps you boost your content and attract more site visitors. When you create great content, you want people to see it. Who better to see it than the people you know are interested in your business?
Content comes in many forms including videos, blogs, infographics, ebooks, and more. Once you create content, you can share the link with your email subscribers. It will get them to check out your content and learn more.
When you send links to your content to your subscribers, you earn more traffic on your site. Since they are interested in your business already, they will spend more time reading your content. It may even convince them to convert!
Sending content to your email subscribers will bump up your content views. It will earn your content more shares and attract more people to your page. All of this will positively impact your SEO ranking and improve it.
These are all positive signals to Google that your content is interesting and valuable. They will boost your content’s ranking to help more people find your content. This means that more people will find your website.
Sharing content through email is a great way to improve your SEO. You’ll engage more interested leads, which will lead to more interactions with your content.
2. Earn backlinks through email
In addition to sharing your content with your subscribers, you can use email to reach out to authority sites to earn backlinks.
Backlinks are links to your page from other sites. You typically earn these links through creating content and sharing it with authority sites in your field.
When you earn backlinks, you boost your website’s credibility. Google trusts established authority sites. If they see these sites linking to your content, it will boost your website’s trust and authority.
These authority sites won’t always stumble across your content. You may need to reach out to them directly and invite them to check out your content. Email is one of the best ways to do that.
You can email them inviting them to check out a content you created. You’ll want to make your email interesting and engaging to really get them interested. If they like what they see, they may use your content within their own content.
Backlinks are great for increasing your website’s SEO ranking. By using email marketing SEO, you will improve your SEO ranking by sending valuable content to authority sites.
3. Create segmented email lists
If you want to get the most out of email marketing SEO, you need to segment your email lists. Segmenting your lists will help ensure you send the right content to the right people.
When you create content, you’re going to cover numerous subjects. Not every subscriber will be interested in every subject you discuss. To maximize your reach to your audience, you need to segment your mailing list to send appropriate content to each type of subscriber.
Your audience wants to see content that is pertinent to them. Segmented mailing lists ensure that they get content that is relevant. It will make them more interested in your content and more willing to check it out.
By tailoring your emails to your subscribers, you’ll reach people who are more interested. This means that they will spend more time on your page checking out your content. More time on your page leads to Google ranking your site higher to allow even more relevant leads to find your site.
4. Make newsletters and important information public
When you create email marketing campaigns, you want to send subscribers interesting content to get them to open your emails. Why limit this content to only your email subscribers? A great way to improve your SEO is to make your newsletters and other important emails public.
You can do this by taking the information and creating it into a blog. This may require combining a few similar emails to make sure you have enough content, but it will be well worth it. You’ll create and interesting and engaging blog that your email subscribers and SEO searchers can see.
When you format your email content into a blog, you’ll want to make sure it is SEO-friendly. This means adding keywords, keeping paragraphs small, and linking to relevant pages. These are all things that will help your page remain SEO friendly and rank.
By doing this, you will reach a larger audience. You’ll reach people, through SEO, that are interested in your business and your content. It may even help you earn more email subscribers!
In addition, you’ll want to archive all your newsletters and important email content. This means that people can always find this information when they conduct a search. It will drive them straight to your email content, which will lead them to your website.
5. Ask for feedback
Feedback is crucial to any business. With email marketing SEO, you can use feedback to help improve your site’s ranking.
Have you ever bought something online or visited in store and received an email asking you to document your experience? These emails are common, and visitors receive them frequently. Businesses want to know how they are doing and where they can make improvements.
Sending feedback emails will help you improve your SEO ranking in numerous ways.
1. Find new keywords
Keywords are a crucial part of SEO. When your audience conducts searches, they use keywords to generate a list of results that are pertinent to your business. You’ll spend a lot of time conducting keyword research to try and find the right keywords for your campaign.
Even as you conduct keyword research, you may not find all relevant keywords for your campaign. By asking for feedback from your customers, you may find keywords they are using to describe your business. It’s an opportunity for your business to find more relevant keywords.
This is extremely beneficial to your business because it helps you understand the language your audience uses. You may notice that your audience searches “ice cream parlor” more than “ice cream shop.” It’s important distinctions like these that can help you improve your SEO campaign and reach more leads.
2. Improve user experience
The user experience is extremely important to your business. You want your audience to have a good time on your website, so they will keep coming back to your site. By asking for feedback, you can see how users are experiencing your site and where you can make improvements.
There are numerous things that may require improvement.
For one, you may find that your website’s design isn’t very user-friendly. If your audience struggles to use your site, they will likely hit the back button, and you will miss out on valuable conversions.
By asking for feedback, you can see where your audience struggles on your site. They may say the navigation is confusing, they can’t find certain pages, or they don’t know how to proceed next. This is all valuable feedback that would help you improve your design.
Your audience may experience other issues like load time. If your page loads too slowly for your audience, they will lose interest. It is important that your page loads quickly, so users remain on your site and continue to check it out.
Feedback can show you that you need to improve different aspects of your site, whether it is design, page speed, or functionality. It’s a great opportunity to use email marketing to improve your SEO rankings.
3. Create better content
Content is a crucial part of SEO. It helps you drive leads to your site that are the most interested. Asking for feedback about your content opens the opportunity to create better content for your audience.
You may find that there are certain subjects that are missing or aren’t covered. Your audience may want to learn about these, but aren’t finding that information on your site. This feedback provides the opportunity for your business to expand your content and create even more appealing content.
The top keywords to use in email marketing campaigns can be the difference between making a sale and losing an opportunity. If you haven’t been using the right keywords in your email marketing campaigns, then it’s time you learned what words to consider.