Best looking email marketing software will ensure that your online business can successfully deliver beautiful, relevant and effective emails to a targeted audience. It is used by professionals and retail companies who want to build lasting business relationships through email marketing campaigns.
If you want to build your own email marketing software and you don’t want to spend money, you’ve come to the right place. We gathered a list of best looking email marketing software for free. These templates are very well-designed and feature-rich. Perfect for those who want to get started in email marketing or want a new look for their current email campaign.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
Best overall email marketing software
With over 130,000 customers, it’s not surprising that ActiveCampaign was the most commonly mentioned tool in our survey of email marketing software options for 2022.
ActiveCampaign has earned its reputation as a leading marketing automation tool by focusing on building a world-class product that provides multiple solutions for B2C, B2B, and e-commerce businesses from around the globe.
ActiveCampaign’s automation builder is as simple to use as a flowchart or mindmap
It’s by far the most advanced email marketing platform on our list, with machine learning and predictive tools enabling marketers to work smarter and deliver higher ROI.
Often credited with pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easier to use than some tools on our list.
ActiveCampaign’s intelligent and responsive email marketing designer
ActiveCampaign also provides exceptional deliverability rates (>99%), integrates with 870+ third-party tools, and goes above and beyond with its security and compliance measures.
ActiveCampaign offers 870+ integrations, including Salesforce, Shopify, Google Sheets, & Slack
As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.
A built-in sales CRM connects with ActiveCampaign’s powerful automation engine
You might think all these features come at a hefty cost. Yet, starting at only $9 a month, ActiveCampaign is reasonably priced and more affordable than many of the tools on this list.
And ActiveCampaign recently published their Customer Success Commitment, outlining 22 guarantees from their support team, including free implementation and migration.
ActiveCampaign features overview:
- Built-In CRM
- 870+ Integrations
- Split Actions & A/B Testing
- Goal Tracking & Attribution
- List Segmentation
- Win Probability
- Dynamic Content
- SMS & Site Messaging
- Drag-and-Drop Editor
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
Best choice for creating personalised emails
If visual appeal is important in your marketing, Campaign Monitor is an email platform you should definitely check out. Especially if you’re looking for a custom email strategy to ensure brand consistency.
You’ll have full control over how every message looks, thanks to Campaign Monitor’s gorgeous templates and a drag-and-drop email builder. Quickly create a great-looking email by customising fonts and colour schemes, and add no-cost stock photos with built-in access to Unsplash.
Create visually appealing and effecitve campaigns with Campaign Monitor’s Customer Journey email builder
With a 99% customer satisfaction rating, Campaign Monitor offers users a dedicated team of service consultants to provide you with ongoing support for account setup, best email marketing practices, and strategies to increase your deliverability rates.
You’ll also get superior contact segmentation, which allows for laser-focused targeting and uber-personalised emails that stand out from the crowd. And with the included link review tool, you’ll never have to worry about outdated or broken links in your messages again – your emails will be automatically reviewed for URL issues.
What are Campaign Monitor’s key features?
- Email Template Builder
- Transactional Emails
- Analytics & Insights
- 100s of Integrations
- Link Review Tool
- Segmentation & Personalisation
- Signup Forms & SMS Marketing
Best for advanced marketing automation
Our next recommendation is all about making digital marketing simple. Autopilot is known for offering one of the best-designed canvases for building email automation sequences, which allows you to focus on creating optimal (and successful) customer journeys.
Gone are the days when marketing was all about sending bulk emails or mindlessly sharing weekly email newsletters. In today’s digital landscape, it’s essential for email marketing to be smart. It’s all about sending the right messages to the right leads at the right time – intuitively and automatically.
Autopilot offers laser-targeted and easy-to-use email marketing automation templates
Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather fun way, allowing you to annotate your automation sequences with emojis, stickers, and explanations, making it easy for teams to collaborate on custom campaigns.
Another feature we love about this tool is the ability to trigger actions inside of Autopilot. This saves you from having to configure integrations using Zapier, and it makes your sequences much easier to understand.
Autopilot’s reporting is excellent (which I’ll talk about more in a later section), but they don’t offer a built-in CRM, and that can be a deal-breaker for some. However, Autopilot is extremely intuitive, making it a great choice for teams that need to collaborate on powerful email automation.
What are the best Autopilot email features?
- Website Tracking
- Automation Annotation
- Customer Journey Mapping
- Lead Scoring & Nurturing
- Multi-Channel Marketing
- Email A/B Split Testing
Email marketing is still an effective tool for inbound marketing. But it can be frustrating to get started with the various email marketing software available nowadays.