The online world now generates vast amounts of data. Professional market researchers now use the best online market research tools to analyze the online data to understand their clients’ clients better than before. Market research tools help companies gain valuable insights about product preferences, consumer behavior, competitor analysis, and many more things.

The growing number of smartphone users around the world has resulted in enormous growth in third-party market research tools that offer invaluable assistance for businesses operating online. With the emergence of these tools, marketers now have access to sophisticated market research at their fingertips to help them easily identify consumer trends, customer tendencies, and many other aspects of everyday business operations.

There are multiple disciplines (and tools) when it comes to market research. There’s:


Send your first market research survey for free to a built-in audienceNo credit card is required.

Attest helps marketers access brand and market insights at lightning speed. That’s why we truly believe we’re the best market research tool in the biz. 

Attest’s platform lets you do all kinds of market research – from hefty pieces of work – like market and competitor analysis – to in-the-moment gut checks, like testing different creatives for ads. Build surveys, connect to our audience of over 100M consumers worldwide, and start getting the answers you need in real-time. 

Attest UI- research your target market

Using the built-in audience makes it quick & easy to find the information you need from your target market. What they think, which brands they know & trust, and their buying habits.

Attest UI- conduct brand research

We’re loved by the likes of Gymshark, Santander, and Transferwise as an unbeatable market research tool. Fancy giving it a try? Sign up for free and start drafting surveys in minutes. No credit card is required.

Social Mention

Best for Real-time Social Media Research

Social Mention Homepage

Social Mention is a dedicated, real-time search engine that’s focused on social media mentions. The tool lets you glean insights about what your present and prospective customers are talking about online.

Using Social Mention, you can gather valuable insights about social media activities across websites. You just need to type in a search term, hashtag, or website URL, and you get to see all mentions across social media for that particular brand or product.

This tool’s unique advantage is that you can use it to get actionable insights for a brand from multiple social media sites. Such an approach makes the task easier for marketers and makes engaging with social media conversations a real-time experience.


Tracking mentions across social media is one of the essential tools for brand success. Social Mentions helps you do just that by providing a better understanding of how customers interact with your brand.

Here’s a list of the primary features that make Social Mention useful:

  • Real-time brand monitoring
  • Detailed competitor analysis
  • Online reputation management
  • Covers all popular social media platforms
  • Helps find the right influencers
  • Sentiment, keyword, and hashtag analysis feature


Social Mention Pricing Page

Social Mentions is a free-to-use tool, and you can use it without any form of subscription. However, the results you get will be limited; if you’re looking for detailed social media analysis, you can get a paid subscription to BrandMentions, its parent platform.

Here’s a breakup of the paid plans for BrandMentions:

  • Growing Business Plan at $99/month
  • Company Plan at $299/month
  • Enterprise/Agency Plan at $499/month


Best for Creating In-Depth Online Surveys

SurveyMonkey Homepage

If you’re worried about whether your customers are satisfied with your offerings, then SurveyMonkey can be your best friend. It’s a powerful software that lets you create quick surveys to gauge your target market’s response.

Using this tool, you can easily create advanced surveys, run online opinion polls, and conduct detailed marketing research. It even provides you with many pre-built survey templates and nifty features that help speed up the entire process.

The platform is extremely user-friendly and supports advanced survey logic, and all its questions are framed to eliminate any form of customer bias. Despite offering so much in terms of features, the software leaves a lot of room for customization of surveys.


One of the best things about SurveyMonkey is that you can also create surveys from scratch despite the presence of pre-built templates. With over a dozen question types ranging from MCQs to rating scales and more, you’re sure to find what you need here.

The following is a list of the essential features that SurveyMonkey offers:

  • Ability to create quick surveys
  • Fully optimized for mobile users
  • Over a dozen pre-built question types
  • Easy integration with other software
  • Advanced reporting features
  • Over 200 customizable survey templates
  • AI-powered questions selection
  • Supports advanced logic functions
  • Automatic scoring and gradation for quizzes
  • Easy-to-use interface


SurveyMonkey Pricing Page

As far as pricing is concerned, SurveyMonkey offers enough flexibility to customers. The Basic Plan is entirely free, and you can use it with reasonable limitations. In case you’re a professional or team leader looking to upgrade, you can always opt for one of the paid plans.

Here’s a list of the paid plans that SurveyMonkey has to offer:

  • Standard Monthly Plan at $99/month
  • Advantage Plan at $32/month
  • Premier Plan at $99/month
  • Team Advantage Plan at $39/user/month
  • Team Premier Plan at $75/user/month

All plans are billed annually. In addition to the above plans, SurveyMonkey provides discounts for students and educators. They also offer Enterprise Plans at custom rates.

2. Google Trends

Best for Keyword Research

Google Trends Homepage

Google Trends is a keyword research tool offered by Google that you can use to make your content more friendly for search engines. The tool offers SEOs and marketers deep insights into what audiences around the world are searching for.

The one thing that’s different about Google Trends as compared to other keyword research tools is that it shows you relative search volumes. Relative search volume results allow you to understand how a particular search term performs against other comparable terms.

Using Google Trends, you can get detailed insights into the most popular search topics. You can segment the results according to region, time, and even search network type. This is the ideal tool for checking out seasonal keyword trends.


You can use the tool to gauge spikes or dips in search volume that specific events have triggered, along with comparative keyword research. Such data can be used in a wide variety of marketing campaigns, from SEO and paid search to content marketing.

With Google Trends you get access to the following features:

  • Comparative keyword research
  • Coverage across multiple search networks and types, such as image search, YouTube search, and Google Shopping
  • Data segmentation based on temporal and geographic parameters
  • Allows you to recognize market trends and areas of high customer interest
  • Easy competition analysis


Google Trends differs from other market research tools in that it’s completely free to use. You don’t have to purchase a subscription for using it to its full capacity. You can just visit the website and get started with your research without even logging in to Google.


Imagine a focus group of 1,000 people. Sounds pretty chaotic, right? Not when you add AI into the equation.

Remesh is a tool that makes it easy to gather qualitative insights that shape your marketing strategy. Using Remesh, you can have a live conversation with up to 1,000 people at once, and its nifty platform sorts all of that incoming qualitative data for you into simple, easy to understand insights. 

Check out our handy article if you’re unsure about the difference between qualitative and quantitative research.

Best Market Research Tools 2021

Heartbeat Ai

The world of market research is constantly evolving, and thanks to digital innovation, market research tools are advancing all the time. Heartbeat Ai is no exception to this – its a ‘Human Experience’ software that uses machine learning to suss out the emotions underpinning written content. 

Heartbeat Ai believe that human emotion is a key facet of market research that often gets left out. As it says on their website: “At Heartbeat Ai, we’ve seen the power of unveiling the rich emotional world that word choice analysis conveys. We’re not talking binary indicators of approval. Instead, we generate far more nuanced, concrete insights about how people are triggered by what they experience.”

Best Market Research Tools 2021

Answer the Public

“There are 3 billion Google searches every day,” the Answer the Public homepage reads, “and 20% of those have never been seen before.” 

That’s a whole lot of insight into exactly what your consumers are thinking, if you know how to access it. 

With Answer the Public, you input a search query – let’s say ‘market research’ for example – and get back every useful phrase and question that people have asked around that topic, all neatly organised so you can quickly make sense of the data. The simple term ‘market research’ becomes everything from ‘how can market research inform product development’ to ‘when market research goes wrong’. 

What’s the point of this? All this data helps you get a sense of exactly what consumers are asking for, so that you can answer them. 

Best Market Research Tools 2021

The Pew Research Center

top 25 survey tools2

The Pew Research Center is a nonprofit organisation that operates to educate the public about societal concerns. They use polling, demographic research, and other data-driven social science research to make educated assessments of current trends on a variety of topics, including attitudes and policies, among populations all over the world. The topics provided on their website are : 

  • U.S. politics and policy
  • Media 
  • Journalism 
  • Science and Society 
  • Race
  • Ethnicity 
  • Religion 
  • Global Attitudes 
  • U.S Social trends 
  • And more


top 25 survey tools3

Lookback, an integrated UX platform records real-time user experience insights. Researchers can engage with users directly and document how their experiences with a website, brand, or online service unfold using screen-sharing video technology. These recordings are saved on the dashboard of the platform for further study. Lookback allows organizations to understand how the end-users are using their platform and therefore, reduces the gaps between assumptions and actual usage.


Making your sales forecast will always be easier when you know the best market research tools used by the largest companies in the world. The report “Best Market Research Tools 2021” includes an analysis of the past, present, and future online market research tools that can help you find out what your competitors are up to, how they are thinking about ongoing changes in their business landscape, and what projects they are working on right now at their company.

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