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Best Marketing Automation Companies That Include Email Marketing

In a business world today, all companies are trying to adopt marketing strategy. However, what is marketing? And how could it be useful for your company? Marketing is the process of promoting and selling the products or services of businesses. Even though the definition seems simple but it’s popularly and widely used technique by companies to gain targeted customers. Many businesses and business owners don’t know where to start their marketing strategy, and if they do, then it will be very tough for them to manage everything on their own because it needs a strong planning and execution. That’s why; they hire dedicated professional email marketing service providers who have proven set of strategies to help them in delivering successful email marketing campaigns. 

For marketers, the ability to automate certain actions is key to sustaining a successful marketing program, and before any emails are sent out on behalf of your company, it’s important to select an email marketing provider that delivers secure and streamlined automation capabilities.

Constant Contact

Constant Contact is great for small businesses that are just getting started with marketing automation, since it’s easy to set up and use. You can also integrate Constant Contact with Google Analytics, which is helpful if you want to see how your campaigns are performing.

Another plus? Constant Contact includes social media management tools that allow you to manage multiple accounts from one platform, so your team won’t have to switch between different tools when they’re working on different aspects of the campaign. This can save time and make it easier for everyone involved in creating an effective marketing campaign.

MailChimp

MailChimp is one of the most well-known email marketing tools. It’s free up to 2000 subscribers and 12,000 emails per month (you can also pay for more), and it comes with powerful automation tools. The platform also offers a robust reporting system, which makes it easy to see how your campaigns are performing over time.

MailChimp integrates with many apps you might use in your marketing stack, including Salesforce, Google Analytics, Slack, Zapier and others. The interface itself is intuitive: You drag-and-drop templates from the library onto your canvas or start from scratch using Mailchimp’s drag-and-drop builder. If you need help setting up an automation sequence or writing copy for drip campaigns (which send messages based on a particular action taken by a subscriber), there’s a community of users who can answer your questions in real time via live chat support or email support@mailchimp.com

GetResponse

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website.

GetResponse offers a 30-day free trial so you can test it out before committing to the paid version. The company features an easy landing page creator, A/B testing tools to help you optimize your campaigns, autoresponders for drip campaigns, email marketing automation tools, and more!

Pardot (by Salesforce)

Pardot, a Salesforce email marketing solution, offers top-notch integration with the platform. Plus, it’s comprehensive in tracking your emails and campaigns—the latter of which can be customized to the unique needs of your business.

Pardot’s real strength lies in its reporting tools that give you valuable insight into how customers engage with your emails and other marketing messages. The software also integrates seamlessly with Salesforce’s analytics tools.

This is a great option if you’re looking for an easy-to-use tool that gives detailed insights into customer behavior on both an individual level and across multiple channels (including social media). While Pardot has plenty to offer B2B businesses, some features are expensive: for example, setting up drip campaigns is free but upgrading them costs $200 per month.

HubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot is a great marketing automation company that offers email marketing, landing page and form management, social media management and more. The platform can be used to create automated workflows within your existing website or as a standalone service. You can even use it as an email service provider (ESP). This means you can manage all of your content creation, email delivery, analytics and reporting in one place. For marketers who want to streamline their process while improving their results across multiple channels, this is an excellent choice.

One feature that sets HubSpot apart from other services is its ability to integrate with other platforms like Salesforce CRM and Google Analytics. If your team uses any of these tools frequently then having them all under one roof will make everyone’s lives easier by reducing the number of integrations needed for day-to-day operations. If you’re already using another HubSpot product like Sidekick then adding on the Marketing Hub will be fairly seamless because they share many of the same features—like lead scoring—so there’s no need for massive retraining efforts when switching over from one system to another

LeadSquared

LeadSquared is a marketing automation and lead management platform, offering you a 360-degree view of your leads and customers. The platform provides you with sales intelligence, including product performance analytics, new channel recommendations and competitive benchmarking. It also offers email marketing tools to help you craft personalized messages based on customer data—perfect for nurturing leads into paying customers.

LeadSquared’s sales automation tool helps keep track of all your important tasks in one place while automating repetitive tasks that take up too much time otherwise. LeadSquared allows you to prioritize calls based on their business value or urgency so that nothing slips through the cracks—even when it comes to critical deals lacking immediate action items.

ActiveCampaign

ActiveCampaign is a tool that allows you to automate your marketing, sales and CRM. It integrates with over 170 different apps to help you manage your entire workflow.

It provides a drag-and-drop email builder that makes it easy for non-technical users to build personalized emails. ActiveCampaign also has an easy to use interface for all users, from beginners to advanced marketers.

SalesHandy

SalesHandy is an email tracking software that includes email marketing features. Their cloud-based service lets you create and send emails, track their performance, schedule messages to go out at a later date, and even create templates for repeat business.

It has two versions: Freemium (free) and Premium ($29/month). The Freemium version allows you to send up to 10 emails per month while the Premium package offers unlimited usage with additional advanced features such as A/B split testing or click tracking integrations with CRM solutions like Salesforce or Hubspot.

The premium version is ideal for small businesses looking to grow their email list by following an automated drip campaign process which helps them increase sales leads by sending customized content based on customer behavior patterns.

SendinBlue

SendinBlue’s email marketing software is designed to support SMTP and REST API integration, making it easy to integrate your SendinBlue account with your existing email marketing platform. With over 60,000 users worldwide, SendinBlue is a powerful email marketing service that helps you reach customers in real time while they’re on their smartphones and tablets.

SendinBlue (by ActiveCampaign)

SendinBlue is a marketing automation platform that includes email marketing. It’s a great solution for small businesses, medium size businesses and large businesses as well.

It has a built-in CRM feature that allows you to easily manage all your contacts in one place. SendinBlue also has an in-app chat feature which helps you to communicate with your clients via live chat or messages when they are online.

With SendinBlue you can design emails effortlessly with drag & drop editor and insert smart blocks inside the layout of an email campaign (you can also turn on/off these blocks). The drag & drop editor enables you to create beautiful, responsive emails within minutes by simply dragging around text fields, images etc., onto the canvas area of each section where it should go before you click “Save & Close” button at bottom right corner of window after adding all content required for this particular section such as text graphics videos links etc..

ActivePipe

ActivePipe is a real estate email marketing platform with a huge feature list and an extensive use base. The company was founded in Australia and has since expanded into the US, where it has attracted customers from many different industries.

ActivePipe includes several features that make it a good fit for real estate agents: it allows you to create automated drip campaigns; it allows you to create templates so your team can send out highly personalized emails; and you can use ActivePipe’s built-in CRM system to collect data on past clients and prospective ones.

ActivePipe also includes other important tools such as lead generation, analytics, social media promotion, landing pages and more—all of which are tied together by one powerful automation engine. This automation engine makes ActivePipe stand out from other platforms because it allows you to set up actions in one place (e.g., when someone downloads a report) that trigger other actions (e.g., sending them an automated email or adding them to your CRM).

Sendlane

Sendlane is a marketing automation tool that offers two main services: Email Marketing and SMS Marketing. With Sendlane, you can create an unlimited number of email campaigns and send them to any list you’ve built or bought through their own platform. You can also segment your lists by location, behavior, and more. Sendlane also offers advanced triggers so you can automate even more aspects of your campaigns like when a customer purchases something from your store or when someone signs up for an event on your website.

Zoho Campaigns (by Zoho)

Zoho Campaigns is a great option for small businesses that are looking to get started with email marketing automation. The platform is part of Zoho One, and it’s easy to use.

Zoho Campaigns (by Zoho) is an email marketing automation platform that provides everything you need to create and manage effective campaigns. With this tool, you can:

  • Send personalized emails based on what their subscriber has purchased in the past
  • Create newsletters that update automatically without needing any human intervention

AWeber (by Freshmarketer)

As previously mentioned, AWeber is a content management system that allows you to send emails, create campaigns and manage your subscribers.

AWeber lets you send up to 12,500 emails per month for free! That’s a lot of newsletters. If at any point in time you need more than 12,500 emails per month (maybe because you’re going on vacation or maybe because one of your readers just got engaged), then their plans start at $19/month and go all the way up to $99/month depending on how many subscribers or email addresses they support.

AWeber also has an API available if you want access to their data in other ways (more details below). The API can be used by developers who want access to AWeber’s subscriber data so they can integrate it into their own apps or websites. You don’t have any options when it comes down whether this tool offers free trials or not because they don’t offer any type of trial period whatsoever which leads me back into my original statement about why I think AWeber isn’t worth trying out unless it works within our budget constraints…

Email marketing tools are important for anyone looking to market their brand or product.

Email marketing is one of the best ways to reach your audience, especially if you’re trying to get something done quickly. With these tools, you can automate many aspects of your email campaigns so that all you have to do is create them and send them out. Many popular email automation tools include:

  • MailChimp
  • Constant Contact
  • Drip

The great thing about these services is that they are very cost effective, allowing you to send far more emails at a lower cost than other forms of advertising. They also allow for easy set up and maintenance. You can typically use one platform for all of your email needs (which may include newsletters and announcements).

Conclusion

In deciding which email marketing automation service provider is right for your business, there are a number of factors you should take into consideration. From pricing to features to integrations to the size of your email list, these are all things that – when considered together – can help point you in the direction of a more effective ROI and campaign for your business.

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