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Best Marketing Automation Software

Marketing automation is the future of successful digital marketing. Using advanced technology, marketers can automate the process of sending emails, bringing down the cost of sales, and bringing in more revenue with less effort. The problem is that not all marketing automation software is created equally. Just like you wouldn’t trust any old website for your e-commerce shopping, you wouldn’t want to cut corners when it comes to something as important as your online marketing strategy. We spent six months researching every piece of software on the market, interviewing experts in the field, and poring over reviews to narrow down over 100 packages to the top three.

Distriverse has been designed from the ground up to help you do more with your marketing automation capabilities, and virtually eliminate the time it takes to create effective automated workflows. It even allows you to use existing 3rd party marketing automation tools including HubSpot, Marketo, Pardot, Eloqua and more!

Marketo

Marketo is perhaps the best known marketing automation tool, and for good reason. It’s one of the most mature tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo also has a marketplace, called LaunchPoint, with dozens of integrations.

Whom it’s for:

Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation. It’s not the most expensive tool, but it’s certainly not the cheapest either. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools. However, if you want to start with the basics and move into the more advanced functionality in the near future, it could be a good idea to start with a tool like Marketo so that you don’t have to switch over all your data and campaigns down the line. We also like that Marketo has a very large and active knowledge base, which is a great resource for new users.

It’s closest to:

Eloqua

Pricing starts at:

$1,195/month

 Eloqua

You can think of Eloqua as the Ferrari of marketing automation. It’s fully loaded, provides an exceptional level of service, and comes with a matching price tag. One of Eloqua’s key differentiators is the amount of time they spend teaching and helping their customers get the most out of the product. Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.

Whom it’s for:

Don’t look at Eloqua unless you’re really going after enterprise-level software and you have the budget for it. Now, if you do, Eloqua is a great option, especially if you like having a lot of guidance from your technology vendors. You should also consider Eloqua if tight CRM integration is important to you.

It’s closest to:

Marketo

Pricing starts at:

$2,000/month

 Customer.io

The main reason we love Customer.io is its flexibility. This is a tool that will really let you get what you want out of it. While it’s not all out of the box, if you’re willing to put in some developer time, you can really customize your Customer.io experience. Another great thing about this tool is its lightweight UI and fast, personal customer support. Customer.io is one of the newer players, but they’re growing very quickly and are definitely a company to watch. Unlike most of the older tools, Customer.io is built to trigger emails based on events, rather than just pageviews.

Whom it’s for:

Customer.io is great for two kinds of uses: 1. Companies that are looking to get started with marketing automation and appreciate a lightweight UI (i.e. not your typical enterprise software) and 2. Companies that are looking for some more advanced functionality that requires flexibility and customization, and are willing to devote the developer resources to implement it. We happen to fall into the second category, which is why we chose Customer.io for our marketing automation needs at Woopra.

It’s closest to:

Userfox

Pricing starts at:

$75/month (and they offer a free plan)

 HubSpot Review — The Best Sales, Customer Service, and Marketing Automation Software

If you’re looking for an easy way to automate your sales, customer service, and marketing processes, HubSpot Growth Suite is an excellent and affordable solution. 

And the best part? HubSpot goes beyond automating your business processes. It also helps integrate and optimize different departments in one centralized location, thus streamlining your entire business’s workflow. 

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This means teams don’t have to jump from software to software to get the information they need, and you can automate the data transfer process from one team to the next. 

However, their marketing automation capabilities are powerful on their own, with features like:

  • Blog post and SEO planning
  • Ad tracking and management
  • Social media management
  • AI-powered live chat
  • Email marketing
  • Forms and landing pages
  • Revenue attribution reporting
  • Visual workflow builder
  • Account-based marketing
  • A/B split testing
  • Predictive lead scoring

HubSpot offers basic features, like emails, landing pages, forms, and live chat capabilities for unlimited users absolutely free. So, you can try it out without spending a penny. 

Alternatively, you can sign up for a free demo to see all of their advanced features in action. 

The Growth Suite (sales, marketing, CRM, and customer service) starts at $50 per month for two users and up to 1,000 contacts, making it extremely affordable for most businesses. You can add another 1,000 contacts for $11.25 per month, and additional users cost $6 per month.

But they also have advanced plans for larger and more complex campaigns, including:

  • Professional — $1,780 per month for advanced features
  • Enterprise — $4,000 per month for all features

Professional starts with 2,000 contacts, and you can add contacts in increments of 5,000 for $250 per month. Enterprise starts with 10,000 contacts, and it’s only $100 per additional 10,000 contacts. Basically, HubSpot makes it cheaper to grow faster.

Plus, if you’re a current member or alumni of HubSpot’s approved incubator, accelerator, or Venture Capital partners with a round of Series A funding under your belt, you can get up to 90% off your first year

Conclusion

Marketing automation software handles repetitive tasks such as product recommendations, user segmentation and effective lead generation, to free up your time and enable more consistent engagement on your site.

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