Best Marketing Automation Tools 2022

 Marketing Automation Tools are forecasted to account for 17% of global marketing software spending in 2022. Marketing automation tools are also forecasted to be the fastest growing category within marketing software, with an estimated growth rate of more that 14%.

We’re excited to announce this year’s selections of the best marketing automation platforms. These tools will equip you with the best possible technology to lead your B2B or B2C business into a new era of digital marketing.

Benefits of using marketing automation tools 

  • It adds to the marketing efficiency of an organization.
  • It helps you in generating leads and increases Return on Investment. 
  • It facilitates better alignment of sales and other marketing goals. 
  • It allows marketers to have a clear view of the prospect behavior of customers. 
  • It enhances their ability to generate better and qualified leads. 
  • It adds to the productivity of the business.

Hubspot

“The jack of all trades is a master of none.”

This statement is enough to describe Hubspot. It does everything but nothing at a deeper level. If you want CRM, marketing automation, sales management everything to be done in one place, Hubspot is your go-to option. It is often described as “inbound marketing software”.

Hubspot

This multitasking nature works the best for small businesses. It doesn’t cost too high. If you are looking for an “all-in-one” tool then Hubspot is the right choice for you. 

Pricing

Pricing starts at $200

Autopilot

Multichannel workflow using Autopilot's marketing automation tool

Marketing automation can feel very overwhelming, but Autopilot’s service makes it easy by turning it into a visual activity. 

Marketing teams can streamline their processes from start to finish with a range of intuitive features. Generate leads with signup forms, nurture them with automated workflows, and create personalized experiences with segmentation and trigger-based sequences. 

On top of this, there are tools to automate repetitive tasks like lead assignment, appointment scheduling, and follow-ups.

The platform offers a multichannel solution with email and SMS marketing, in-app messages, and direct mail postcards.

Price: prices start at $49 per month for up to 2,000 contacts.

Marketo

Marketo is a top-rated marketing automation tool used by marketers to manage their work. This is a one-stop solution that consists of features like email management, sales team management, lead generation. It has a marketplace called LaunchPoint with dozens of integrations. 

Marketo

Marketo is neither the cheapest nor the most expensive marketing automation tool. The main feature of this tool is you can begin with basics and move to advanced level features on the same tool. It prevents you from shifting to other tools in the near future. 

Pricing

Pricing starts at $1195/ month

Pardot

It has another name called Exact Target. Exact Target/ Pardot is counted among the best market automation tools. It is able to target communications over multiple channels. Most marketing automation focuses on emails but Pardot helps you in targeting mobile notifications, messages to the dashboard of a customer’s car. 

Pardot dashboard

Also, the term Pardot is used for the tool used by B2B companies while Exact Target is used for B2C companies. 

This tool is used for companies who want to make the best use of their marketing automation tools. The business that wants to connect with their customers over many different channels can use this. 

Pricing

No information available

Active campaign

Can you afford to miss this marketing automation tool? The answer is no. The tool does an amazing job as it empowers the salespeople by managing their tasks thus adding to their productivity. 

active campaign

The cost of the tool var based on features and number of contacts. It starts from $9 per month. You can also call it an affordable marketing automation tool. 

Pricing

Pricing starts from $9-$400+ per month

Omnisend

Omnisend is marked as the best marketing automation tool. It provides a free trial for its clients. What makes it better than others is omnichannel functionality. It allows you to add several channels to the same automation workflow. The customer will directly get the message from the source they chose out of Facebook, SMS, push notifications, and many more. 

Omnisend

The user experience of Omnisend is amazing. The price of Omnisend is not too high. It can be used by all kinds of businesses as it is a one-stop solution for all marketers. 

Pricing

The company provides a free trial version. The price ranges from $16per month to custom enterprise pricing based on features and number of contacts.

Klaviyo

Abandoned cart workflow using Klaviyo's marketing automation service

Klaviyo is a tool created for ecommerce brands that want to up engagement levels and enhance the customer experience. It predominantly combines email and SMS marketing services in an effort to build loyal relationships.

The service integrates with major ecommerce apps as well as Facebook advertisements. There are also prebuilt signup forms to help you grow your email lists and collect customer information for personalization.

Powerful automation capabilities mean you can create complex workflows, with the ability to A/B test. The platform’s greatest benefit is its personalization features, which allow you to create unique transactional emails and campaigns that keep customers happy.

To help you decide whether Klaviyo is right for your business, check out our comparison of Klaviyo vs. Sendinblue.

 Price: there is a free plan for up to 500 monthly emails and 250 contacts. After that, prices start at $20 per month.

Userfox

Userfox is not an old marketing automation tool. It is a new player that offers a good user experience. It is one of the most affordable marketing automation tools. This tool has a lightweight user interface. Like other tools, it focuses on email management. If you are looking for an affordable marketing automation tool, this is the right choice for you. 

Userfox

This tool is often used by tech companies. Also, you can consider buying userfox if you own AdRoll this is going to multiply the performance of the marketing automation tool. 

Pricing

Pricing starts from $49 per month

Customer.io

Customer.io is the right choice for subscription-based businesses. It is counted among the best marketing automation tool. It focuses on email automation to increase engagement of customers. It allows several integrations. 

Customer.io

This reduces the workload of marketers as they can automate their tasks and focus on other matters. This tool is not so cheap and should be chosen by businesses who are ready to spend more than $300 for a marketing automation tool. 

Pricing

$150-$1000+ per month based on features and support

Eloqua

Eloqua has emerged as one of the best marketing automation tools. The USP of Eloqua is they guide and teach their users and get the most out of their product. It provides exceptional services and is used by big businesses. 

Eloqua

Eloqua is a perfect choice for big businesses as it is one of the most expensive marketing automation tools. They are going to guide you a lot. If you are looking for a team of vendors that can guide you effectively, Elquoa is the best choice for you. 

Pricing

Pricing starts at $2000 per month

Conclusion

Awarded to the top marketing automation tool, this designation is awarded by experts at Digital Marketing Ramblings. We judge all marketing automation solutions based on the following criteria: Ability to integrate with other tools, Superior reporting capabilities, Overall value for money spent.

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